Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352640 ISBN-13(EAN): 9781138352643 Издательство: Taylor&Francis Цена: 7348.00 р. Наличие на складе: Невозможна поставка. Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Автор: Gilles Deleuze, Felix Guattari Название: A Thousand Plateaus ISBN: 1780935374 ISBN-13(EAN): 9781780935379 Издательство: Bloomsbury Academic Рейтинг: Цена: 4460.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Thousand Plateaus is the second part of Deleuze and Guattari's landmark philosophical project, Capitalism and Schizophrenia - a project that still sets the terms of contemporary philosophical debate. Written over a seven year period, A Thousand Plateaus provides a compelling analysis of social phenomena and offers fresh alternatives for thinking about philosophy and culture. Its radical perspective provides a toolbox for ‘nomadic thought' and has had a galvanizing influence on today's anti-capitalist movement.
Автор: Ellis Cashmore Название: Elizabeth Taylor: A Private Life for Public Consumption ISBN: 1628920696 ISBN-13(EAN): 9781628920697 Издательство: Bloomsbury Academic Рейтинг: Цена: 2993.00 р. 4275.00-30% Наличие на складе: Есть (1 шт.) Описание: The first volume to examine the iconic Elizabeth Taylor in this light, Elizabeth Taylor: A Private Life for Public Consumption paints Taylor as the seminal representation of “celebrity.” A figure of enormous charisma and cultural sway, she intrigued a global audience with her marriages and extra-marital improprieties, as well as her extravagant jewelry, her never-ending illnesses, her dependency on alcohol, and her perplexing friendship with Michael Jackson. Despite her continued world-renown, however, most people would be hard-pressed to name even three of her films, though she made over seventy. Ellis Cashmore traces our modern, hyperactive celebrity culture back to a single instant in Taylor’s life: the publicizing of her scandalous affair with Richard Burton by photographer Marcelo Geppetti in 1962, which announced the arrival of a new generation of predatory photojournalists and, along with them, a strange conflation between the public and private lives of celebrities. Taylor’s life and public reception, Cashmore reveals, epitomizes the modern phenomenon of “celebrity.”
Автор: Patrick W. Galbraith Название: Otaku and the Struggle for Imagination in Japan ISBN: 1478006293 ISBN-13(EAN): 9781478006299 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3630.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.
Автор: Alan MacLeod Название: Propaganda in the Information Age: Still Manufacturing Consent ISBN: 1138366404 ISBN-13(EAN): 9781138366404 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Propaganda in the Information Age is a collaborative volume which updates Herman and Chomsky`s propaganda model for the 21st century media landscape and makes the case for the continuing relevance of their original ideas.
Название: Role-playing game studies ISBN: 0815369204 ISBN-13(EAN): 9780815369202 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection offers readers a comprehensive, multidisciplinary, international, and transmedia examination of roleplaying games Each chapter includes key terms, sidebars with additional content, and recommended readings to help both students and postgraduates new to roleplaying games get the full scope of this interdisciplinary field.
Описание: Master the style guidelines of news writing, editing, and common usage with this indispensable guide perfect for students and professional writers everywhere. The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use "more than" instead of "over." To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index. Fully revised and updated to keep pace with world events, common usage, and AP procedures, The AP Stylebook is the one reference that all writers, editors and students cannot afford to be without.
Название: Media, organizations and identity ISBN: 0230515517 ISBN-13(EAN): 9780230515512 Издательство: Springer Рейтинг: Цена: 5058.00 р. Наличие на складе: Есть (3 шт.) Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 4072.00 р. 5817.00-30% Наличие на складе: Есть (1 шт.) Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Carruthers Susan L. Название: Media at war ISBN: 0230244572 ISBN-13(EAN): 9780230244573 Издательство: Springer Рейтинг: Цена: 4206.00 р. 6008.00-30% Наличие на складе: Есть (1 шт.) Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.
Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Название: Dictionary of Media Studies ISBN: 0713675934 ISBN-13(EAN): 9780713675931 Издательство: A & C Black Рейтинг: Цена: 1484.00 р. Наличие на складе: Есть (1 шт.) Описание: Covering television, film, radio and theatre, this book includes thousands of words and expressions used in the media and entertainment industries. So whether someone wants to find out the definition of cinema verite or the components of a storyboard, this dictionary has the answers.
Автор: Robinson Sue Название: Networked News, Racial Divides ISBN: 1108412327 ISBN-13(EAN): 9781108412322 Издательство: Cambridge University Press Рейтинг: Цена: 6253.00 р. Наличие на складе: Есть (2 шт.) Описание: Networked News, Racial Divides tracks power and privilege in the digitized media ecologies of progressive cities, documenting the institutional and cultural obstacles that exist to amplifying all voices in these liberal places, while also detailing the strategies and opportunities to move forward and build trust in local communities.
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