Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
Автор: Chapman, Christopher N. Feit, Elea Mcdonnell Название: R for marketing research and analytics ISBN: 3319144359 ISBN-13(EAN): 9783319144351 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Water fascinating in all its phases, forms and states of aggregation. Without it, life as we know it would not exist on Earth, for as Paracelsus stated in the 16th century water is the matrix of the world and of all its creatures. While it may appear to be a simple molecule, there is still much about it which is not fully understood. What is notably lacking is a microscopically-based understanding of the reasons for the many anomalous properties of water.This book presents lectures from the Enrico Fermi summer school Water fundamentals as the basis for understanding the environment and promoting technology held in Varenna,
Автор: Skinner Amy, Baillie Smith Matt, Brown Eleanor Название: Education, Learning and the Transformation of Development ISBN: 1138952540 ISBN-13(EAN): 9781138952546 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Whilst education has been widely recognised as a key tool for development, this has tended to be limited to the incremental changes that education can bring about within a given development paradigm, as opposed to its role in challenging dominant conceptions and practices of development and creating alternatives.
Through a collection of insightful and provocative chapters, this book will examine the role of learning in shaping new discourses and practices of development. By drawing on contributions from activists, researchers, education and development practitioners from around the world, this book situates learning within the wider political and cultural economies of development. It critically explores if and how learning can shape processes of societal transformation, and consequently a new language and practice of development. This includes offering critical accounts of popular, informal and non-formal learning processes, as well as the contribution of indigenous knowledges, in providing spaces for the co-production of knowledge, thinking and action on development, and in terms of shaping the ways in which citizens engage with and create new understandings of 'development' itself. This book makes an important and original contribution by reframing educational practices and processes in relation to broader global struggles for justice, voice and development in a rapidly changing development landscape.
Автор: Farber, Vanina Wuffli, Peter Название: Elea way ISBN: 0367549212 ISBN-13(EAN): 9780367549213 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The elea Way provides practical advice and guidance how to effectively integrate entrepreneurship and capital for sustained impact and innovation based on insights derived from elea`s 15 year learning journey of investing in impact enterprises.
Автор: Brian Fitzgerald; Eleanor Wynn Название: IT Innovation for Adaptability and Competitiveness ISBN: 1475780273 ISBN-13(EAN): 9781475780277 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topics covered in the book include: -The role of IT in organizational innovation, -Innovating systems development & process, -Assessing innovation drivers, -Innovation adoption, -New environments, new innovation practices.
Автор: Eleanor O`Higgins; L?szl? Zsolnai Название: Progressive Business Models ISBN: 3319864777 ISBN-13(EAN): 9783319864778 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise. The authors present a number of companies following progressive business practices from a range of industries including ethical and sustainable banking, artisan coffee production and distribution, pharmaceutical products, clean technology, governance in retailing, responsible hospitality and consumer goods. With case studies from around Europe such as Tridos Bank in The Netherlands, B?res Co. in Hungary, Novo Nordisk in Denmark, Lumituuli in Finland, John Lewis in the UK and Illy Caf? from Italy, these progressive companies have global reach and an international impact. The collected cases aim to show the best to be expected from business in the 21st century in a structured accessible way, suitable for any readers interested in innovative ways of creating forward-looking sustainable business.
Автор: Eleanor O`Higgins; L?szl? Zsolnai Название: Progressive Business Models ISBN: 3319588036 ISBN-13(EAN): 9783319588032 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise.
Автор: Hernandez Eleazer Название: Leading Creative Teams ISBN: 1484220552 ISBN-13(EAN): 9781484220559 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hern?ndez walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hern?ndez shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field.Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models.What You'll LearnLearn the technical, business, and management skill sets of creative managementLead and orchestrate teams of creativesDiscover tips, tricks, and techniques for creative direction of web, broadcast, and print projectsShape your career trajectory toward creative managementLearn the dos and don’ts of creative presentations
Who This Book Is For
The primary readership is mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Автор: Eleanor H. Wynn; Edgar A. Whitley; Michael D. Myer Название: Global and Organizational Discourse about Information Technology ISBN: 1475753284 ISBN-13(EAN): 9781475753288 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains the selected proceedings of the Working Conference on Global and Organizational Discourse About Information Technology, sponsored by the International Federation for Information Processing (IFIP) and held in Barcelona, Spain in December 2002.
Автор: Eleanor H. Wynn; Edgar A. Whitley; Michael D. Myer Название: Global and Organizational Discourse about Information Technology ISBN: 1402073259 ISBN-13(EAN): 9781402073250 Издательство: Springer Рейтинг: Цена: 22354.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of information systems has grown dramatically in theoretical diversity and global reach. This book contains the proceedings of the Working Conference on Global and Organizational Discourse About Information Technology, sponsored by the International Federation for Information Processing (IFIP), held in Barcelona, Spain in December 2002.
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