Strategic public relations leadership, Gregory, Anne Willis, Paul
Старое издание
Автор: Gregory Название: Strategic Public Relations Leadership ISBN: 041566795X ISBN-13(EAN): 9780415667951 Издательство: Taylor&Francis Цена: 6889.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Автор: Patrick M. Lencion Название: The Five Dysfunctions of a Team: A Leadership Fable ISBN: 0787960756 ISBN-13(EAN): 9780787960759 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interwoven with the fictional story of a woman who becomes CEO of a struggling, high-profile company with a dysfunctional executive team is an analysis of the five corruptions, diagnostic questions to help readers assess their organizations, and a teamwork model of the action steps to overcome the corruptions.
Автор: Gregory Название: Strategic Public Relations Leadership ISBN: 041566795X ISBN-13(EAN): 9780415667951 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Описание: An updated and revised version of the bestselling The Leadership Pipeline the critical resource for how companies can grow leaders from the inside. In business, leadership at every level is a requisite for company survival.
Автор: Joyce Название: Strategic Leadership in the Public Sector ISBN: 1138959367 ISBN-13(EAN): 9781138959361 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In good times and bad, in the different situations of renewal, crisis, and chronic resource constraints, the strategic leadership of public services is crucial. Good leaders are essential in helping the public sector to adapt and solve 'wicked' problems, and they are also integral to the reform and modernization of public governance.
This new edition of Strategic Leadership in the Public Sector continues to provide insights into useful approaches and techniques for strategic leaders, looking at:
what is expected of leaders
competency frameworks
leadership theories
techniques and processes of strategic leadership
leading strategic change
the strategic state
emerging leadership challenges.
Replete with real-world case studies and examples, and including new material from the USA, Canada, Australia, Europe and India, plus an appendix with practical worksheets, the book gives students a truly international outlook on the subject and offers a clear understanding of the significance of leadership, strategic management and public services reform.
This textbook represents essential reading for postgraduate students on public management degrees and aspiring or current public managers.
Автор: Caywood Clarke Название: Handbook of Strategic Public Relations and Integrated Commun ISBN: 0071767460 ISBN-13(EAN): 9780071767460 Издательство: McGraw-Hill Рейтинг: Цена: 14241.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Автор: Riel Cees Van Название: Alignment Factor ISBN: 0415690757 ISBN-13(EAN): 9780415690751 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Brighton Paul Название: Original Spin ISBN: 1780760590 ISBN-13(EAN): 9781780760599 Издательство: Bloomsbury Academic Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is political spin really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? This book shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries.
Описание: In recent years, the engagement of stakeholders has become imperative for the overall success of an organization. As the global business landscape continues to evolve, promoting modern leadership techniques and engagement with the community have become two key tactics for organizations to remain competitive in the current market. Understanding and implementing these methodologies is pivotal for professionals and researchers around the globe.
Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development is a critical reference source that provides vital research on the implementation of strategic leadership techniques for promoting civic engagement and sustaining organizational success. While highlighting topics such as social media strategies, analytical tools, and ethical interventions, this book is ideally designed for managers, executives, politicians, researchers, business specialists, government professionals, consultants, academicians, and students seeking current research on the use of civic engagement and strategic leadership initiatives for the overall development of organizations.
Описание: In recent years, the engagement of stakeholders has become imperative for the overall success of an organization. As the global business landscape continues to evolve, promoting modern leadership techniques and engagement with the community have become two key tactics for organizations to remain competitive in the current market. Understanding and implementing these methodologies is pivotal for professionals and researchers around the globe.
Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development is a critical reference source that provides vital research on the implementation of strategic leadership techniques for promoting civic engagement and sustaining organizational success. While highlighting topics such as social media strategies, analytical tools, and ethical interventions, this book is ideally designed for managers, executives, politicians, researchers, business specialists, government professionals, consultants, academicians, and students seeking current research on the use of civic engagement and strategic leadership initiatives for the overall development of organizations.
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