Автор: Barnum, P.t. Название: Life of p.t. barnum ISBN: 0008284741 ISBN-13(EAN): 9780008284749 Издательство: HarperCollins UK Рейтинг: Цена: 923.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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Описание: The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers - plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol - Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world's fair attracted more than 27 million visitors. Tapping his practitioner's knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world's fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.
Автор: Barnum P. T. Название: Why I Am a Universalist ISBN: 1162961309 ISBN-13(EAN): 9781162961309 Издательство: Неизвестно Цена: 4037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pack William Название: The Essential P.T. Barnum ISBN: 1514114151 ISBN-13(EAN): 9781514114155 Издательство: Неизвестно Цена: 2578.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Barnum P. T. Название: The Life of P. T. Barnum ISBN: 1169337848 ISBN-13(EAN): 9781169337848 Издательство: Неизвестно Цена: 9555.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Название: Smoke and Mirrors ISBN: 0727887254 ISBN-13(EAN): 9780727887252 Издательство: Неизвестно Рейтинг: Цена: 4827.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing museum curator and amateur sleuth Miss Evie Barnum in the first of a deliciously quirky new historical mystery series. Evie Barnum is in charge of her brother's museum, a place teeming with scientific specimens and "human prodigies" including a bearded woman and the lizard man. In this weird and whacky workplace, Evie hopes she can bury her secrets. But when an old friend shows up and begs for her help, she does all she can to stay away. The next time she sees him, he is dead in front of the exhibit of the Feejee Mermaid. Suspicion for the murder falls on Jeffrey, known as the Lizard Man, but Evie knows it isn't possible. When Jeffrey also goes missing, Evie becomes determined to solve the mystery of her friend's murder, even if it brings her face to face with her past...
Автор: Barnum Eric K. Название: Malcor`s Story ISBN: 0998107638 ISBN-13(EAN): 9780998107639 Издательство: Неизвестно Цена: 2892.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Field Barnum Название: The Visitor: A Christmas and New Year`s Token. ISBN: 1275597610 ISBN-13(EAN): 9781275597617 Издательство: Неизвестно Цена: 3000.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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