Автор: Molson Johnny Название: Campaign-O-Matic!: How Small Businesses Make Big Ad Campaigns ISBN: 1732125228 ISBN-13(EAN): 9781732125223 Издательство: Неизвестно Рейтинг: Цена: 1516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ads are not campaigns and marketing is not advertising. In this book, stories of how ads are created into campaigns and where advertising is found within marketing. How local businesses can use the rules of major marketing to not just survive...but thrive. It`s for people just like you slugging it out from your kitchen table.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Описание: Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company`s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business`s juicy center.
Название: Big food ISBN: 1138309680 ISBN-13(EAN): 9781138309685 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection provides critical insight into the global expansion of `Big Food`, including its incursion into lower income countries. It examines `Big Food` marketing strategies, including the way in which they advertise to youths and the rural poor. This book was originally published as a special issue of Critical Public Health.
Описание: Hundreds and Hundreds of Pages of Greatness For the first time ever in print ... All of Ben Settle's business books on Amazon (published as of January, 2017) in one giant tome Inside you get: - Blue Chip Email Secrets - How to Make Money "at Will" Almost Every Time You Send an Email to Your List - Selling from the Trenches - Newbie-Proof Traffic Secrets - 9 Easy Ways to Drive All the Traffic You Can Eat to Your Websites - Negotiation Secrets of the World's Most Persuasive Men and Women - 12 "Mish-Mash" Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less - How to Write, Produce, and Profit from Print Newsletters - How to Quickly Get More Business by Being a Local Celebrity - How to Get Clients in a Bad Economy - Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even when the Economy Tanks - Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast Even if You Can't Write Your Own Way out of a Paper Bag Now - Crackerjack Positioning - How to Control the Way People Think about You in the Marketplace - Christian Business Secrets - How to Use Ancient Biblical Laws to Build a Thriving, Godly Business in Today's Cut-Throat Marketplace - The Affiliate Trump Card - 10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies by His Results - Persuasion Secrets of the World's Most Charismatic & Influential Villains Ben's thrown everything but the kitchen sink into this book (And the poor sink's beginning to look worried...)
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application
Автор: Rajnish Tiwari; Cornelius Herstatt Название: Aiming Big with Small Cars ISBN: 331902065X ISBN-13(EAN): 9783319020655 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the small car segment of India`s automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.
Автор: D. Giannetto Название: Big Social Mobile ISBN: 134948895X ISBN-13(EAN): 9781349488957 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Автор: Sang C. Suh; Thomas Anthony Название: Big Data and Visual Analytics ISBN: 3319639153 ISBN-13(EAN): 9783319639154 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides users with cutting edge methods and technologies in the area of big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field. The authors present comprehensive educational resources on big data and visual analytics covering state-of-the art techniques on data analytics, data and information visualization, and visual analytics.
Each chapter covers specific topics related to big data and data analytics as virtual data machine, security of big data, big data applications, high performance computing cluster, and big data implementation techniques. Every chapter includes a description of an unique contribution to the area of big data and visual analytics.
This book is a valuable resource for researchers and professionals working in the area of big data, data analytics, and information visualization. Advanced-level students studying computer science will also find this book helpful as a secondary textbook or reference.
Описание: Most design books capture the results of good ideas, but very few capture the idea-generation process in way that can inspire fresh thinking and better work. This book represents a rare and remarkable look into the creative process of the top minds in advertising, and answers the question, ?How are big ideas born
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
