Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Dileep Название: Transportation Systems for Tourism ISBN: 3031221265 ISBN-13(EAN): 9783031221262 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Kollmar, Christy Название: Folklore, People, and Places ISBN: 1032316934 ISBN-13(EAN): 9781032316932 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Автор: Fennell, David A. Название: Ecotourism ISBN: 0367364603 ISBN-13(EAN): 9780367364601 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book focuses on economic, social and ecological inconsistencies that plague ecotourism in theory and practice, and examines it in reference to related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and ethics.
Описание: This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.
Автор: Mason, Peter Название: Tourism Impacts, Planning and Management ISBN: 0367221624 ISBN-13(EAN): 9780367221621 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Bontekoe Willem Ysbrantsz Название: Memorable Description of the East Indian Voyage: 1618-25 ISBN: 1138867667 ISBN-13(EAN): 9781138867666 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bontekoe`s East Indian Voyage was one of the most popular books in which the Dutch seventeenth century public delighted and it continued to be reprinted throughout the seventeenth and eighteenth centuries.
Автор: Ghosh, R.N. Название: Tourism and Economic Development ISBN: 0754630536 ISBN-13(EAN): 9780754630531 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Нет в наличии.
Автор: Munjal, Sandeep Название: The Indian Hospitality Industry ISBN: 1774636514 ISBN-13(EAN): 9781774636510 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Нет в наличии.
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