Culture`s Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet, Julian Bohnisch
Автор: Ian London Название: Hollywood Online: A History of Movie Websites, 1994-2014 ISBN: 1501337750 ISBN-13(EAN): 9781501337758 Издательство: Bloomsbury Academic Рейтинг: Цена: 15206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age.The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film’s internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood’s major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film’s success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
Автор: Pettit, Lorren Название: Cultivating a Digital Culture for Effective Patient Engagement ISBN: 1032174935 ISBN-13(EAN): 9781032174938 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Brunson, Russell Название: Traffic Secrets ISBN: 1401957900 ISBN-13(EAN): 9781401957902 Издательство: Hay House Рейтинг: Цена: 4454.00 р. Наличие на складе: Поставка под заказ.
Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Описание: Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse. "So well done " "Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you." -Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century "Gripping " "Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country-Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ." -Nat Alston, chairman, National Association of African Americans in Human Resources "Enthralling " "Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly." -Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin
Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse.
"So well done "
"Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you."
--Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century
"Gripping "
"Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country--Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ."
--Nat Alston, chairman, National Association of African Americans in Human Resources
"Enthralling "
"Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly."
--Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin
Описание: This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. - Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. - Best practices that promote ownership and smooth navigation of the entire website process. - How to build a better website, on any budget. - Transform the website from Money Pit to Money Tree. - The role of the C-Suite and stakeholders. - Step-by-step guide to promoting brand, clicks and conversion to create customers for life. - Why Search, Social and Mobile must precede Web Design, Programming and Content. - Why, how, and when, to SEO without putting your site at risk. - Prevent costly mistakes; save time and money, with invaluable insight, tools and tips. - How to promote communication between management, marketing, creative and technology resources without having to learn a new language. - Make it easier to choose the right website format, platform and team. - Save time, money and stress armed with tools that eliminate the 'unknowns' that so typically impact timeline and budget. - How to define requirements and/or RFP to enable true "apples-to-apples" comparison of proposals and project plans. - What it really takes to compete and win in today's digital landscape. Today's competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website. Million Dollar Websites will empower you to enter the website process with the authority and confidence required to create a high-performing, quality website capable of delivering results. Even if you believe your website is doing its job, you are sure to find invaluable nuggets of wisdom based on this author's tenure in the web industry to enable you to get even more from the website as a vital business asset.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
