Описание: This book focuses on the dynamic nature of EAP (English for academic purposes) learners` beliefs about language learning in their shift from an EFL (English as a foreign language) environment to an EMI (English as the medium of instruction) setting in mainland China.
This book analyses the ways of conceptualising and interpreting the interaction between physical and metaphysical worlds in Polish folklore. A linguistic and anthropological analysis offered in this study focuses primarily on myth, ritual and symbol as reflected in language (dialect lexis, phraseology, speech acts). Employing the methodology and analytical tools of cognitive linguistics (preconceptual image schemas, cognitive scene, profiling of concepts, development of cognitive paths), the author reconstructs mental patterns at the heart of mythical thinking, linguistic actions and symbolic meanings, which reflect universal conceptual schemas and may serve as models for intercultural studies.
Описание: This innovative book examines the discourse of reality television, and the elasticity of language in the popular talent show The Voice from a cross-cultural perspective.
In the thoroughly updated second edition of this unique book, Catherine McBride examines how the languages we know help structure the process of becoming literate. Taking an ecological and distinctively cross-cultural perspective, the book looks at reading and writing development and impairment across a range of languages, scripts, and contexts. The book covers issues including:
The importance of phonological sensitivity for learning to read and to write
The first units, or building blocks, of literacy learning in different scripts such as Chinese, English, Korean Hangul, Hebrew, Hindi and Arabic
The role of visual processing in reading and writing skills
How the latest research can inform the teaching of reading
An overview of our understanding of dyslexia, including recent neuroscientific research
The developmental challenges in becoming biliterate
What is special about writing for beginners and later for comprehensive writing
Basics of reading comprehension
Children's Literacy Development, Second Edition is a timely and important contribution to our understanding of literacy around the world. Written by an eminent scholar in the field, it is the only book available that provides an overview of how children learn to read and write in different languages, and will be essential reading for all students of Developmental Psychology, Educational Psychology, Psycholinguistics and Speech Therapy.
Автор: Grace Qiao Zhang, Ming-Yu Tseng Название: Elasticity in Healthcare Communication: A Cross-Cultural Perspective ISBN: 1108842399 ISBN-13(EAN): 9781108842396 Издательство: Cambridge Academ Рейтинг: Цена: 13939.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on Chinese and English online data, this book discusses the use of elastic language in health communication from a cross-cultural perspective. It will be of interest to scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.
Описание: This book focuses on the dynamic nature of EAP (English for academic purposes) learners` beliefs about language learning in their shift from an EFL (English as a foreign language) environment to an EMI (English as the medium of instruction) setting in mainland China.
This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
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