Media Law: A Guide to Understanding Mass Communication Law, Mark P. Hanebutt
Автор: Gupta, Subodh Название: Understanding indian culture & bridging the communication gap ISBN: 0955688256 ISBN-13(EAN): 9780955688256 Издательство: Неизвестно Рейтинг: Цена: 6156.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Koporcic, Nikolina Tornroos, Jan-ake Название: Understanding interactive network branding in sme firms ISBN: 1789739780 ISBN-13(EAN): 9781789739787 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
Описание: Gateway communities are those located adjacent to protected areas and are often the communities most impacted by tourism visitation and are dependent on tourism revenue. This book presents informed, interpreted, and nuanced approaches towards protect area management and conservation, based on bottom-up local experiences by the gateway communities.
Описание: Offers a fresh approach to teaching philosophy for a new millennium. The book presents philosophy as a long conversation of people seeking to understand who we are, what the world is really like, and how we can build a better life.
Описание: Presents case studies that focus on organisational issues that individuals are likely to experience at some point during their employment in various understudied areas such as neurodiversity, learning differences, mental health, identity, gender, ethics, and emotion.
Описание: Presents case studies that focus on organisational issues that individuals are likely to experience at some point during their employment in various understudied areas such as neurodiversity, learning differences, mental health, identity, gender, ethics, and emotion.
Автор: Eugene Valentine, Kristin B Valentine Название: Interlocking Pieces: 20 Questions for Understanding Literature ISBN: 1524924261 ISBN-13(EAN): 9781524924263 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9979.00 р. Наличие на складе: Нет в наличии.
Описание: Excessively procyclical fiscal policy can be harmful. This paper investigates to what extent the fiscal policies of sub-Saharan African countries were procyclical in recent years and the reasons for the degree of fiscal procyclicality among these countries. It finds that a tendency for procyclical fiscal policy was particularly pronounced among oil exporters and after the global financial crisis.
Описание: Dealmakingthe popular, award-winning self-defense book for everyone working in the film and television industryis now expanded (with more than 120 additional pages) and updated to include the latest legal rulings and entertainment technology developments. Addressing a general, non-attorney readership, it is a fascinating, highly accessible guide to current entertainment laws peculiarities, creative practices, and practical applications. Armed with Dealmaking, filmmakers can save themselves thousands of dollars in legal fees as they navigate the shark-infested waters of the entertainment business. Whether youre a producer, writer, director, or actor, Mark Litwak will help you make the most of your business dealings while steering you clear of the many contractual traps that may await you.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 4783.00 р. Наличие на складе: Нет в наличии.
Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Joshua Dickhaus, Sara Baker Netzley Название: Introduction to Mass Communication: People, Platforms, and Practices ISBN: 1516503341 ISBN-13(EAN): 9781516503346 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media.Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship.Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.
Описание: Addresses attacks on the media from people who don`t like uncomfortable truths. The book informs readers of the rights that protect the media and explains the value those rights have that are vitally important to our democracy, now more than ever. The text retains ""old-school"" research and analysis coupled with continuing developments in media law.
Автор: Denis Mercier Название: Mass Media Issues ISBN: 1524924326 ISBN-13(EAN): 9781524924324 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 15107.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Denim may fade, but its popularity never does. Moleskine`s Limited Edition Denim notebooks celebrate a timeless fabric whose story is a patchwork of exploration, adventure, creativity and self-expression. The collection features denim-inspired quotes on four distinct covers, each made using a different denim to represent four countries that have played a key role in the fabric`s history. Each notebook is size large (21 x 13 cm) with a hard cover, rounded corners, ruled pages, ribbon bookmark, elastic closure and an expandable inner pocket. They also feature themed endpapers.
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