Описание: Whether we realize it or not, we are always telling stories. On a first date or job interview, in a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In so doing, we make choices about what to emphasize and what to leave out. We frame and explain in order to amuse, rationalize, or just plain vent. The author, acclaimed for his storytelling on stages, the radio, and in novels including Memoirs of an Imaginary Friend, is also an award-winning teacher. His wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing any story show that anyone can learn to be an appealing storyteller; that everyone has something story worthy to express; and, perhaps most importantly, that the act of creating and telling a tale is a powerful way of understanding and enhancing one's own life.
Автор: Nussbaumer Knaflic Cole Название: Storytelling with Data: A Data Visualization Guide for Business Professionals ISBN: 1119002257 ISBN-13(EAN): 9781119002253 Издательство: Wiley Рейтинг: Цена: 4697.00 р. 5219.00-10% Наличие на складе: Есть (1 шт.) Описание: Don`t simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You`ll discover the power of storytelling and the way to make data a pivotal point in your story.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434369 ISBN-13(EAN): 9781668434369 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434377 ISBN-13(EAN): 9781668434376 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.
Автор: Corbett, Jack (university Of Southampton) Christian Grube, Dennis (university Of Cambridge) Caroline Lovell, Heather (university Of Tasmania) James Sc Название: Institutional memory as storytelling ISBN: 1108748007 ISBN-13(EAN): 9781108748001 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do bureaucracies remember? They reside with people and are thus dispersed across the array of actors that make up the differentiated polity. Drawing on four policy examples from four sectors, this Element argues that treating the way institutions remember as storytelling is both empirically salient and normatively desirable.
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Three Books Packed into One Book to Socialize Charismatically With Just About Anyone
This Book Includes:
Book 1) Conversation Skills: Useful Methods and Advice to Conquer Small Talk, Improve Social Confidence and Network Like Never Before
This book will be your guide to overcome the conversational challenges that have plagued your life so far, with examples of what to do and what not to do, including:
-How to strike up a conversation that makes you memorable and likable -What communication obstacles you need to be aware of -How to fine-tune your communication skills -How to have smooth and flowing conversations -How to become a conversational whiz at work -And much, much more
Book 2) Conversation Skills: How to Use Storytelling in Your Communication to Gain Recognition, Be More Likeable, & Connect with People
Keeping someone's attention while telling a story is a trick not everyone knows. This book will explain this process in detail, with chapters on:
-The key elements of a compelling conversation -How to use the power of storytelling to connect with others -The basic elements of a good story -How to narrate powerful anecdotes -Converting your storytelling for business -Speeches and presentations -And more...
Book 3) Conversation Skills: Discover the Best Tactics to Become a Master at Social Communication with Amazing Charisma, & Crucial Confidence. Go From Being Shy to a Magnetic Casanova, & Impress Your Friends
If you want to fundamentally alter the way you approach people and social situations, these practical, actionable, and easy to follow strategies will take you from being a socially inhibited being to a power-packed communicator, one step at a time. Here are some things you'll take away from the book:
-20 Tips to increase your charisma and transform the most socially awkward person into a social magnet -How to acquire endless reserves of confidence in any social situation -Using the power of words and non-verbal communication to demonstrate authority, charisma, and magnetism -Busting myths about charisma - what it is and what it isn't -And more...
Get a copy today and transform yourself into a more charismatic, admired and assertive social being
Have you ever met someone for the first time and been blown away by the way they held the conversation? Did you find that you related to what they were talking about by the way they told the story? Is this something you would like to learn?
Keeping someone's attention while telling a story is a trick not everyone knows. Just regurgitating facts and figures is no way to achieve it. You need something relatable, that your audience can feel and see themselves in. Using storytelling while communicating a message is one way of doing this.
Now, with Conversation Skills: How to Use Storytelling in Your Communication to Gain Recognition, be More Likeable, & Connect with People, you have a book that will explain this process in detail, with chapters on:
The key elements of a compelling conversation
How to use the power of storytelling to connect with others
The basic elements of a good story
How to narrate powerful anecdotes
Converting your storytelling for business
Speeches and presentations
And more...
Most of us have great stories to tell and becoming a master storyteller is within all of us. All we need are the tools that will help us take the next step and Conversation Skills will provide you with them all, helping you to become the storyteller everyone wants to listen to.
Get a copy now and start building better conversation skills today
Автор: Clare John Название: Storytelling: The Presenter`s Secret Weapon ISBN: 1789552354 ISBN-13(EAN): 9781789552355 Издательство: Неизвестно Цена: 4757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Have you ever seen a great presenter, up on stage or in a meeting, and wondered what makes them so good? Have you noticed the way they engage and inspire the audience?
Have you ever wished you could do that? Now you can
This book reveals the presenter's secret weapon and puts it in your hands:
Storytelling.
It shows you how to stop reading slides and start telling stories that make an impact in any business situation. It's pac
Автор: Leinaweaver, Jeff Название: Storytelling for sustainability ISBN: 1910174505 ISBN-13(EAN): 9781910174500 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.
In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.
You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.
Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
