Автор: Joshua Dickhaus, Sara Baker Netzley Название: Introduction to Mass Communication: People, Platforms, and Practices ISBN: 1516503341 ISBN-13(EAN): 9781516503346 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media.Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship.Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.
Автор: Dewey Jake Название: Introduction to Business Communications ISBN: 1632406926 ISBN-13(EAN): 9781632406927 Издательство: Неизвестно Цена: 24936.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field`s foundations and providing an assessment of the field to date.
Описание: Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field`s foundations and providing an assessment of the field to date.
Описание: Provides students with a framework in which they can begin building their intercultural communication skills. By understanding the complexities of intercultural communication, this book helps students grow in their professional endeavors and personal relationships.
Описание: It is told that Distinguished 17th Century architect Sir Christopher Wren, shared a story about Employee Engagement. Yes, there was interest in employee engagement in the year, 1678. Wren, who was highly regarded for many of London's finest church designs, was visiting the job site of his St. Paul's Cathedral project in London. His visit took him to the stone mason's pit. He came upon a mason and asked: What are you doing? the worker answered: I am cutting these stones to a certain size and shape. He asked the same question of a second worker and the worker answered, I am cutting stones for a certain wage. He came to a third mason and asked the question again. This time the worker got up from his work, straightened himself and replied: I am helping Sir Christopher Wren build St. Paul's Cathedral. This story hits my heart every time I think about it because it is exactly the world and situation I am trying to help my clients create. I want their folks to stand tall and say, I am helping John build the best company he can, I am not anonymous or irrelevant. On the scale of engagement, who would you say was the most engaged mason? In our world of ICI (instant competitor imitation*), the one thing that cannot be instantly copied are engaged employees. You know who they are, they are your folks who believe in your vision, assume accountability, live in a productive reasoning mode, are not fearful and defensive; who stand up, hold their shoulders back and say I am part of the team and we are doing this. I train owners and leaders in the use of tools that allow them to consistently hire and motivate employees who stand tall and think of their work as more than their job. They are teammates on a team driving to a common vision, a common goal. * ICI - Instant Competitor Imitation: I lived in this world, my company, Layline, was the industry thought leader and what came with this were imitators/copycats... and with the advent of the internet, the speed that a competitor could adjust to a message or offering was basically overnight. The only thing that allowed a gap was incredibly engaged team mates who added that special something, caring, whatever you want to call it, that the customers could feel and appreciate. Employee engagement is still the only defensible position against Instant Competitor Imitation.] The problem with Millennials is... You can complete that sentence any way you wish. Like all stereotypes it will be false and the odds are favorable that I've heard whatever you come up with. I am lucky, in a typical year I get to spend 8 hours a day across 125 days huddled with senior leadership teams of 30 different companies doing the gutsy work of improving their organizations. The biggest problems at organizations have to do with people and through the years, I've noticed that complaints about people often include the Millennial stereotype excuse. This confused me. Every week I worked with Millennials who are part of my senior teams, Millennials who are not only smart, engaged, and hard-working, but also poised to take over the world. Why the disconnect? The teams and organizations I worked with did not share a bias against Millennials. What was it that we were doing together breaking this Millennial stereotype? I went verbal with these Millennials. I started pulling them aside, having discussions with them, trading thoughts and emails, looking for the pattern, probing for what made them different, what was breaking the mold. I distilled my analysis and used it to discover the seven fundamental principles that distinguished companies that were happy with their Millennials from those that were not. From these principles came the Seven Questions at the heart of this book. As we refined the Seven Questions and shared them with everyone from programmers, receptionists and salespeople we realized we had the solution - 7 Simple terms. Belong, Believe, Accountabl
Описание: In "HOW TO WRITE 1500 WORDS IN 15 MINUTES OR LESS," you`ll discover how to WRITE QUICKLY & EFFECTIVELY, how to AVOID WRITER`S BLOCK & PROCRASTINATION, how to WRITE WITHOUT WRITING and SO MUCH MORE!
Автор: Gimeno Carlos Название: Public Speaking: A Very Practical Introduction ISBN: 1527258793 ISBN-13(EAN): 9781527258792 Издательство: Неизвестно Рейтинг: Цена: 1724.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This little gem is a very practical introduction to the art and the science of Public Speaking. It contains 10 brief chapters with priceless lessons on every-day oratory, its style and delivery. It also includes bonus material on special occasion speeches and impromptu speaking for every human interested in self-development and personal and professional success. This book will improve your communication skills, your confidence and your career track.
The book has very useful summaries at the end of each of the 3 parts.
Описание: Caleb T. Carr introduces students to fundamental concepts, theories, and applications of computer-mediated communication. Building on CFO, SIP, SIDE, and hyperpersonal CMC theories, this engaging text gives students a framework for human communication across all existing and future digital channels.
Описание: Caleb T. Carr introduces students to fundamental concepts, theories, and applications of computer-mediated communication. Building on CFO, SIP, SIDE, and hyperpersonal CMC theories, this engaging text gives students a framework for human communication across all existing and future digital channels.
Описание: Offers a fresh approach to teaching philosophy for a new millennium. The book presents philosophy as a long conversation of people seeking to understand who we are, what the world is really like, and how we can build a better life.
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