Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: P. Karthikeyan, Polinpapilinho F Katina, S.P. Anandaraj Название: New Approaches to Data Analytics and Internet of Things Through Digital Twin ISBN: 1668457237 ISBN-13(EAN): 9781668457238 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considers how data analytics and the internet of things can be used successfully within the field of digital twin as well as the potential future directions of these technologies. The book covers key topics such as edge networks, deep learning, intelligent data analytics, and knowledge discovery.
Автор: P. Karthikeyan, Polinpapilinho F Katina, S.P. Anandaraj Название: New Approaches to Data Analytics and Internet of Things Through Digital Twin ISBN: 1668457229 ISBN-13(EAN): 9781668457221 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 42134.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considers how data analytics and the internet of things can be used successfully within the field of digital twin as well as the potential future directions of these technologies. The book covers key topics such as edge networks, deep learning, intelligent data analytics, and knowledge discovery.
Описание: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.
Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 179983042X ISBN-13(EAN): 9781799830429 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 1799852717 ISBN-13(EAN): 9781799852711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
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