Описание: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.
Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 179983042X ISBN-13(EAN): 9781799830429 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 1799852717 ISBN-13(EAN): 9781799852711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
Описание: Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.
Описание: Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or fast-moving competition, they struggle and even cease to exist!Inner Building Blocks is a novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes!Sid, the Coach instils constructive discomfort through a series of probing questions to:Rethink agility and reimagine the future of work with hybrid operating models.Launch a series of experiments to reinvent the Building Blocks (e.g., strategy, talent, culture, structures, practices and digital technologies). Discover twenty-six solutions to embrace lean-agile mindset for strategic agility.Could the company survive amid the global pandemic and ensuing supply chain challenges?A compelling storytelling approach and provocative dialogues provide relatable context to adopt the concepts. The principles and techniques are delicately camouflaged within the underlying characters, their conversations and situations.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
