Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.
Автор: Nick Earle; Peter Keen Название: Von .com zu .profit ISBN: 3322823717 ISBN-13(EAN): 9783322823717 Издательство: Springer Рейтинг: Цена: 5877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Was sichert den Erfolg im E-Business nach dem Launch von Start-up-Firma oder Internet-Strategie in einem grosseren Unternehmen? Dieses aussergewohnliche Buch gibt Antworten. Es weist uber die experimentelle Startphase des .com-Engagements weit hinaus und hilft bei der Entwicklung eines profitablen Geschaftsmodells."
Описание: This book provides a simple-to-follow best practice framework that explains what the core CSM (customer success management) steps are at each stage of the customer journey to business outcome success.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Rethinking Prestige Branding: Secrets of the Ueber-Brands ISBN: 0749479221 ISBN-13(EAN): 9780749479220 Издательство: Неизвестно Цена: 26186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
Автор: Luck Ian J. Название: Demand Generation Marketing 101: How to Create B2B Demand ISBN: 0692165819 ISBN-13(EAN): 9780692165812 Издательство: Неизвестно Цена: 8734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
So here's the thing...there's no magic bullet to B2B demand generation. Let's just get that out of the way first. If you're looking to flip a switch or depend on a single channel for success, you will fail.
B2B demand generation is hard work. It takes hundreds of hours of work to launch and sustain an effective demand generation strategy. You have to cover a lot of ground with a deliberate and thoughtful strategy in order to break through the noise. So what do you say, are you up for a challenge?
Still here?
Great. Strap in and hold on. Your crash course in B2B demand generation has officially begun In this book, we'll only focus on those channels that our team and clients have experienced substantial gains. If a channel has been left out, it doesn't mean it's not a viable channel, it just means we don't think it's where you should focus your energy at the beginning or even in the development phase of your program. Here, we'll provide a framework for those of you just starting to develop your B2B demand generation machine or mature your existing machine with a few additional scalable strategies.
In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation (inbound and outbound marketing). Then, we dive right into the most effective inbound strategies and tactics our team have discovered to date. Next up we cover the ever important account-based strategy to better frame our outbound channels properly. And finally, we clue you in on our secrets to crafting the perfect holistic approach and the tech framework you need to build in order to support your B2B demand generation machine.
Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Автор: Miller, Jeremy Название: Sticky branding ISBN: 1989025889 ISBN-13(EAN): 9781989025888 Издательство: Неизвестно Рейтинг: Цена: 4128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: They didn`t know it, but Patti Miller and her brother, Barney, shared something in common - a passion for the illuminating joy of wild nature - with all its challenges and dangers. In this extraordinary book, Patti tells the story of her own long-distance walking over hundreds of kilometres in Europe and of her brother`s obsession with paragliding.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
If you want to discover why some people fail with Instagram marketing while others see massive success, and you'd like to join the latter group, then keep reading...
Are you sick and tired of marketing efforts that bring about zero results?
Have you tried endless other ways to grow your personal brand or small business, but nothing seems to work long-term?
Do you finally want to say goodbye to wasted money and discover something that works for you?
If so, then you've come to the right place.
You see, Instagram marketing doesn't have to be difficult.
Even if you've spent hours going through videos and websites and still feel lost, the reality is, it's easier than you think.
Here's just a tiny fraction of what you'll discover:
The Instagram changes you need to know to stay one step ahead
Why you're missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
How to use hashtags to your advantage (the right way)
Creating consistent content (that converts)
How to sell your products on Instagram
How Instagram advertising is different from other platforms and what to do to run ads effectively
The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
The future of influencer marketing so you can always be ahead of the curve
And much, much more
Take a second to imagine how you'll feel once you finally achieve the results you're looking for. Even if you're a complete newbie in the Instagram marketing world, you can achieve success with this book.
And if you have a burning desire to get started right away to become the next Instagram marketing guru, then scroll up and click "add to cart."
Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms so you automatically convert followers into repeatable customers?
Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach.
Inside you'll discover:
How to optimize your content so you can convert on your efforts while others fail.
Skip the line and take the fast track to fame and followers with secret social laws.
Craft the image of an influencer with customers begging for your products.
Gain useful perspectives and strategies for the most popular social media platforms.
Become Next Influencer With Your Personal Brand and Business
Are you looking for highly effective strategies to build your personal brand for explosive growth? Are you looking for the up to date secrets that drive traffic to your content and convert your social media efforts into followers? Are you tired of doing what everyone else is doing and looking for a different approach that will differentiate you as the leading influencer? Then it's time to invest in yourself and your business at higher levels to upgrade your knowledge and your approach.
It's no secret, over the past few years social media have shifted our landscape on how we interact with one another. With social media platforms comes a host of new strategies to build your personal brand. Each platform will help maximize your exposure and essential for establishing a following.
Inside you'll discover:
Secrets mental hacks to help you form your personal brand with power and purpose.
Simple tricks anyone can use to craft a personal brand on the biggest social sites that make you STANDOUT.
How to conquer Google and dominate search results with magic branding tips.
What it takes to become the next million-dollar personal brand even from scratch.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
