Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Direct Selling: A Global and Social Business Model, Victoria Crittenden, William Crittenden


Варианты приобретения
Цена: 3385.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Victoria Crittenden, William Crittenden
Название:  Direct Selling: A Global and Social Business Model
ISBN: 9781637421130
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1637421133
Обложка/Формат: Paperback
Страницы: 150
Вес: 0.33 кг.
Дата издания: 30.09.2021
Язык: English
Размер: 229 x 152 x 9
Ключевые слова: Advertising,Entrepreneurship,Sales & marketing, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Entrepreneurship,BUSINESS & ECONOMICS / Sales & Selling / Management
Подзаголовок: A global and social business model
Рейтинг:
Поставляется из: Англии
Описание: The Power of Direct Selling.

Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this–direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company's product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers.

Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning.

As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling.

Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling:

  • Compensation
  • ,
  • Ethics & compliance, and
  • Global reach.

For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling.

The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.


Дополнительное описание: Sales and marketing|Entrepreneurship / Start-ups|Advertising



Global Issues in Pharmaceutical Marketing

Автор: Prevel Katsanis Lea
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895324 ISBN-13(EAN): 9780415895323
Издательство: Taylor&Francis
Рейтинг:
Цена: 12554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Global Issues in Pharmaceutical Marketing

Автор: Prevel Katsanis
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895316 ISBN-13(EAN): 9780415895316
Издательство: Taylor&Francis
Рейтинг:
Цена: 26796.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Internet Taxation and E-Retailing Law in the Global Context

Автор: Moid Sana, Dixit Shailja
Название: Internet Taxation and E-Retailing Law in the Global Context
ISBN: 1522537872 ISBN-13(EAN): 9781522537878
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 28413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age.Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determining the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint.

Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader

Автор: Christensen Mary
Название: Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
ISBN: 0814432077 ISBN-13(EAN): 9780814432075
Издательство: McGraw-Hill
Рейтинг:
Цена: 1714.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Direct selling is booming. It`s no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. This title helps readers learn how to: set goals; eliminate self-sabotaging behaviors; market their products and business opportunity effectively; and more.

Quick Steps to Direct Selling Success: Turn Your Relationships Into Money

Автор: Spirer Gary
Название: Quick Steps to Direct Selling Success: Turn Your Relationships Into Money
ISBN: 160037820X ISBN-13(EAN): 9781600378201
Издательство: Неизвестно
Цена: 2476.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Quick Steps to Direct Selling Success tells you everything you need to know about direct selling, including network marketing.

Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, at age 74, transformed his life. Now, at 82, Jimmy earns $15,000 a day and has a downline of 400,000 people growing at 400 plus people a day.

In Jimmy's rags-to-riches story, you learn Jimmy's secrets of network marketing success that has made him over $5 million per year and over $20 million in the last 4 years. You are shown step-by-step how he followed the same path of other top successes. What you'll hear will tear down conventional wisdom on how to make money, especially in direct selling.

Gary Spirer, the author, compares Jimmy's strategies and techniques to other great wealth builders, revealing how achieving wealth is predictable and achievable.

Discover the steps to:
-The 7 Steps to Wealth all successful entrepreneurs take
-Choose the right direct selling company
-Implement top distributors' secrets
-Reach a worldwide audience who wants to buy what you have
-Expand your downline using the Internet, social media, and vague connections
-Pick 5 superstar sellers who'll explode the growth of your downline
-Choose companies with the best compensation plans
-Master the Jimmy Smith 3-Step System to close any sale

Direct Selling 101: The Step by Step Guide to #Rockthatdream in the Direct Sales Industry

Автор: Fitch Vicki
Название: Direct Selling 101: The Step by Step Guide to #Rockthatdream in the Direct Sales Industry
ISBN: 1642790079 ISBN-13(EAN): 9781642790078
Издательство: Неизвестно
Цена: 2476.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Direct Selling 101 is the go-to guide for anyone thinking about or already participating in the Direct Sales Industry who wants to confidently make money, build a team, and create an authentic business.

Social Media for Direct Selling Leaders: Growing and Supporting Your Team Online

Автор: Clark Karen
Название: Social Media for Direct Selling Leaders: Growing and Supporting Your Team Online
ISBN: 0997101695 ISBN-13(EAN): 9780997101690
Издательство: Неизвестно
Цена: 3447.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Guerrilla Marketing for Direct Selling: The Proven System to Grow Your Business 2x, 4x, 10x or More

Автор: Levinson Jay Conrad, Dillehay James, Harting Marcella Vonn
Название: Guerrilla Marketing for Direct Selling: The Proven System to Grow Your Business 2x, 4x, 10x or More
ISBN: 1732026408 ISBN-13(EAN): 9781732026407
Издательство: Неизвестно
Цена: 2062.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Are you struggling to get more prospects? Discover the proven system that will bring you more qualified leads than you can handle.

Is your compensation check flat-lining? Are you losing money paying for leads who don't convert? Is your sales system not really a system at all?

As a global expert with clients like Apple, Microsoft, Adobe, Honda, AT&T, Rolling Stone and many others, marketing genius Jay Levinson's fifty plus years of experience has made him a master of turning small dreams into million dollar enterprises. Now he's teamed up with direct selling veterans, James Dillehay and Marcella Harting to teach you how to attract more prospects for your offer and turn them into raving fans.

Guerrilla Marketing for Direct Selling is a long-needed system for getting and keeping leads in a highly competitive industry. Between organizing your action steps and inspiring stories from million-dollar earners in direct sales, the authors' proven strategies will help you sell more products and retain more customers. By following their user-friendly approach, you will have a duplicable system to grow your team.

In Guerilla Marketing for Direct Selling, you'll learn:
- How to get immediate results - more customers, larger transactions, lifetime customers
- 100 ways to attract prospects after your warm market is exhausted
- How to organize all your lead gathering tactics from learning your competitive advantages to scheduling your promotions every day
- How to position your offer to special audiences ignored by others
- How to build rapport to help you get on people's wavelength
- How to identify your prospect's core needs so you become an asset they can't do without
- And much, much more.

Guerrilla Marketing for Direct Selling is the essential lead-to-loyal customer system for anyone looking to take their direct sales or network marketing business to the next level. If you like insightful words of wisdom, rags-to-riches success stories, and expert advice, then you'll love this must-have manual.

Buy Guerilla Marketing for Direct Selling to attract more leads, convert more prospects, and retain customers longer, starting today

Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing, 2018 Edition

Автор: Clark Karen
Название: Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing, 2018 Edition
ISBN: 0997101679 ISBN-13(EAN): 9780997101676
Издательство: Неизвестно
Рейтинг:
Цена: 4827.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

THIS 2018 EDITION IS THE LATEST SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES

This is the book you've been waiting for. Tailored specifically to those in direct selling/network marketing businesses, Social Media for Direct Selling Representatives, 2nd edition. is the updated first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on extensive experience in the field and working with companies since 1998, this book was written by someone with the technical expertiseto know what works, and the industry knowledge to explain it in a way that makes sense.

In this volume, you will:

  • Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business.
  • See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last.
  • Explore the options for conducting online events for sales and sponsoring.
  • Find out how to best find and convert leads to build your business.
  • Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest.
  • Learn how to avoid the common pitfalls of using social media for your direct selling business.
  • Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws.
  • ...and more


In this updated second edition you will also learn successful strategies from eight top direct selling professionals who share their "Tips from the Trenches."

Defcon 1 Direct Selling: Manual for Field Leaders

Автор: Gage Randy
Название: Defcon 1 Direct Selling: Manual for Field Leaders
ISBN: 1119642116 ISBN-13(EAN): 9781119642114
Издательство: Wiley
Рейтинг:
Цена: 2533.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.

Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders.

DEFCON is the U.S. military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances --the stuff no one likes to talk about, but that is vital for top-level leaders.

It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control--from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:

  • Create a team culture of maximum readiness
  • Deal with toxic leaders and effectively handle conflict resolution
  • Use your leadership to make your team more powerful and build their self-esteem
  • Handle corporate incompetence, poor decisions, and PR crises
  • Know what to do when you or a team leader leave a company

Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.

Social Media for Direct Selling Leaders: Growing and Supporting Your Team Online

Автор: Clark Karen
Название: Social Media for Direct Selling Leaders: Growing and Supporting Your Team Online
ISBN: 0997101652 ISBN-13(EAN): 9780997101652
Издательство: Неизвестно
Рейтинг:
Цена: 4827.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Dropshipping Course: It`s never too late to learn E-Commerce Business Model. Made simple strategies to make Money Online Selling On Shopify

Автор: Zone Robert
Название: Dropshipping Course: It`s never too late to learn E-Commerce Business Model. Made simple strategies to make Money Online Selling On Shopify
ISBN: 1801912289 ISBN-13(EAN): 9781801912280
Издательство: Неизвестно
Рейтинг:
Цена: 4683.00 р.
Наличие на складе: Нет в наличии.

Описание:

55% OFF for Bookstores! NOW at $ 33.95 instead of $ 44.95!

Are you interested in finding a quick and easy way to start a dropshipping business?



ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия