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How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers of It, Tony Treacy


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Автор: Tony Treacy
Название:  How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers of It
ISBN: 9781637420904
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1637420900
Обложка/Формат: Paperback
Страницы: 150
Вес: 0.33 кг.
Дата издания: 30.08.2021
Язык: English
Размер: 152 x 228 x 13
Ключевые слова: Business ethics & social responsibility,Management: leadership & motivation,Sales & marketing, BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations,BUSINESS & ECONOMICS / Motivational,BUSINESS & ECONOMICS / Sales & Selling / Management
Подзаголовок: Establishing value and convincing your customers of it
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Поставляется из: Англии
Описание: Sales are the life blood of business. Customers buy when they think a supplier has the right answers, the right products, the right people and the right skills, and this depends entirely on their ability to persuade them. Being persuasive is not a matter of chance. Customers are persuaded when they believe in you, which is determined by whether your pitch is compelling and how good you are at establishing and communicating your value in written proposals, at meetings and at presentations.This book is perfect for everyone involved in sales or business development who wants to become a better and more persuasive communicator. It is a practical guide to explain customers goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch situation, and how to plan and then deliver proposals and presentations that will persuade your customers to buy from you.The book is based on training courses run by the author that have been attended by hundreds of businesses over the years. It contains real world case studies and personal insights about pitching that explain how to prepare for every step in the sales process and provides tools that will enable you to apply this knowledge immediately to your business. As well as enhancing skills to deliver pitches and presentations, it also explains how to transfer face-to-face skills to the current work environment, where video conferencing has become the new normal.
Дополнительное описание: Business ethics and social responsibility|Management: leadership and motivation|Sales and marketing



Crony Capitalism in India: Establishing Robust Counteractive Institutional Frameworks

Автор: Khatri Naresh, Ojha Abhoy
Название: Crony Capitalism in India: Establishing Robust Counteractive Institutional Frameworks
ISBN: 1349954349 ISBN-13(EAN): 9781349954346
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Crony Capitalism in India provides a comprehensive and scholarly examination of the important topic of crony capitalism, filling an important gap in the market.

Propaganda: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy

Автор: Bernays Edward L.
Название: Propaganda: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy
ISBN: 194485536X ISBN-13(EAN): 9781944855369
Издательство: Неизвестно
Цена: 3899.00 р.
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Описание:

Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a "braggart."

After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, Propaganda. Like other Jesuit machinations, this book blatantly shoved this resurrected term propaganda right in the faces of all Americans.

It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the "patient" being aware they were being led around by a nose ring.

Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world.

This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover.

Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds.

Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world.

Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds.

Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena.



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