Mass Communications: Texas Tech Style, William F Dean
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875032 ISBN-13(EAN): 9781799875031 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875040 ISBN-13(EAN): 9781799875048 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Описание: Addresses attacks on the media from people who don`t like uncomfortable truths. The book informs readers of the rights that protect the media and explains the value those rights have that are vitally important to our democracy, now more than ever. The text retains ""old-school"" research and analysis coupled with continuing developments in media law.
Автор: Liao Heng Название: Mathematics for Future Computing and Communications ISBN: 1316513580 ISBN-13(EAN): 9781316513583 Издательство: Cambridge Academ Рейтинг: Цена: 8554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New mathematical ideas go hand-in-hand with innovation in computing, communications and AI. Such innovations are described here in a book that provides a panorama of ideas and applications in computer architecture, software verification, quantum computing, compressed sensing, Bayesian inference, machine learning, reinforcement learning and more.
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 27554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Описание: Boundary Spanners of Humanity introduces an expansive pan-human, evolutionary perspective of communication and public diplomacy that can enhance global collaboration. R.S. Zaharna reveals how contemporary communication models are based on a nineteenth-century mindset of separateness that divided people into mutually exclusive cultural and national categories. That mindset reinforces human divisions and undermines our current efforts for global collaboration. In a radical break from conventional thinking, Zaharna draws upon multiple disciplines - from ancient cosmologies to neurobiology - to introduce three communication logics that can leverage human diversity and revolutionize how we collaborate globally.
Автор: O`neill, Onora Название: Philosopher looks at digital communication ISBN: 1108986811 ISBN-13(EAN): 9781108986816 Издательство: Cambridge Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Onora O`Neill shows how digital technologies have raised new ethical issues for communication, and argues that ethical communication requires broad attention, not only to rights of freedom of expression, but also to the agency, duties and needs of audiences.
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