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McLuhan in Reverse: His General Theory of Media (GToM), Robert K. Logan


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Автор: Robert K. Logan
Название:  McLuhan in Reverse: His General Theory of Media (GToM)
ISBN: 9781433182464
Издательство: Peter Lang
Классификация:
ISBN-10: 1433182467
Обложка/Формат: Paperback
Страницы: 164
Вес: 0.24 кг.
Дата издания: 23.06.2021
Серия: Understanding media ecology
Язык: English
Издание: New ed
Размер: 225 x 150 x 9
Читательская аудитория: Professional & vocational
Ключевые слова: Media studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: His general theory of media (gtom)
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Поставляется из: Англии
Описание:

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner the medium is the message.

While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.


Дополнительное описание:

Acknowledgments – Preface – McLuhan’s General Theory of Media (GToM) and the Role of Reversals – The Ten Elements of McLuhan’s General Theory of Media – Applying McLuhan’s General Theory of Media to the Flowering of the Digital Age – Understanding Huma



Media and formal cause

Автор: Mcluhan, Marshall Mcluhan, Eric
Название: Media and formal cause
ISBN: 0983274703 ISBN-13(EAN): 9780983274704
Издательство: Неизвестно
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Цена: 2614.00 р.
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Описание: Reviews

No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's prot g son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This small volume proffers a large understanding of this formative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to ye olde clich , "like father, like son". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think.
-Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of Fast Media/Media Fast

In Media and Formal Cause Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out.
-David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of Why Birds Sing and Thousand Mile Song

Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But Media and Formal Cause demonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called "paper logic" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were.
-Philip Marchand, author, Marshall McLuhan: The Medium and the Messenger

A sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future.
-Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of Digital McLuhan, and of New New Media

Understanding media

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 2755.00 р.
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Understanding Media

Автор: Mcluhan, Marshall
Название: Understanding Media
ISBN: 0262631598 ISBN-13(EAN): 9780262631594
Издательство: MIT Press
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Цена: 5917.00 р.
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Описание: Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan`s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Mcluhan and symbolist communication

Автор: Lombardinilo, Andrea
Название: Mcluhan and symbolist communication
ISBN: 1787074390 ISBN-13(EAN): 9781787074392
Издательство: Peter Lang
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Цена: 12015.00 р.
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Описание:

With an interview with Derrick de Kerckhove.

Symbolism as a parataxis, as a «jazz of the intellect»: this is the starting point of this research, inspired by a socio-literary interpretation of Marshall McLuhan’s mediology and developed from a diachronic and exegetic perspective. According to the Canadian sociologist, the footsteps that led to this electric era can be traced through the study of certain writers and poets, whose symbolism provides a number of sociological hints foreshadowing our media modernity. This book aims to investigate the role of symbolism in McLuhan’s sociological research, by outlining how the study of memory and the analysis of literary tradition are fundamental to understanding the complex development of communication and cultural studies. The research presented here focuses on the function of symbols as interpretative keys for the study of media carried out by McLuhan. It is exactly in this artistic movement that the sociologist finds the opportunity to analyse the representative practices (irrational and linear) of modern men, shaped by the reticular patterns of the mind. From this perspective, McLuhan identifies the creative process that lies at the root of symbolist poetry, identified as «a disposition, a parataxis, of components that draws a particular intuition through precise links, but without a point of view, that is a linear connection or sequential order».

Re-Understanding Media: Feminist Extensions of Marshall McLuhan

Автор: Sharma Sarah
Название: Re-Understanding Media: Feminist Extensions of Marshall McLuhan
ISBN: 1478017872 ISBN-13(EAN): 9781478017875
Издательство: Mare Nostrum (Eurospan)
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Цена: 3505.00 р.
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Описание: The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans

Re-Understanding Media: Feminist Extensions of Marshall McLuhan

Автор: Sharma Sarah
Название: Re-Understanding Media: Feminist Extensions of Marshall McLuhan
ISBN: 147801525X ISBN-13(EAN): 9781478015253
Издательство: Mare Nostrum (Eurospan)
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Цена: 12910.00 р.
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Описание: The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans

The Science of Investigation: Working with Equations -- Book 2 the Human Equation Toolkit

Автор: Constantineau Wayne, McLuhan Eric
Название: The Science of Investigation: Working with Equations -- Book 2 the Human Equation Toolkit
ISBN: 1926645502 ISBN-13(EAN): 9781926645506
Издательство: Неизвестно
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Цена: 2069.00 р.
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Counterblast: 1954 Facsimile

Автор: McLuhan Marshall, Gordon W. Terrence
Название: Counterblast: 1954 Facsimile
ISBN: 1584234520 ISBN-13(EAN): 9781584234524
Издательство: Неизвестно
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Цена: 2752.00 р.
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The Medium Is the Muse [Channeling Marshall McLuhan]

Автор: Strate Lance, Karasick Adeena
Название: The Medium Is the Muse [Channeling Marshall McLuhan]
ISBN: 0985557753 ISBN-13(EAN): 9780985557751
Издательство: Неизвестно
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Цена: 2338.00 р.
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Описание: Oracle of the electronic age, Marshall McLuhan believed artists could wake us and offer new windows into the world. This diverse collection brings together twenty-nine poets, writers, and artists who channel McLuhan as both medium and muse. Like McLuhan's work, this volume will delight, divert, provoke, incite and inspire readers to channel McLuhan in their own imagination and creative endeavors.

Featuring work from:

Lillian Allen, Michelle Rae Anderson, Mary Ann Allison, Marleen Barr, David Bateman, Arthur Asa Berger, bill bissett, Tony Burgess, Jerry Harp, Adeena Karasick, William Marshe, John G. McDaid, Jill McGinn, Elizabeth McLuhan, Peter C. Montgomery, Dean Motter, Alexandra Oliver, John Oughton, Si Philbrook, B.W. Powe, Robert Priest, Stephen Roxborough, Lance Strate, Steve Szewczok, Andrea Thompson, Toshio Ushiroguchi-Pigott, John Watts, Dale Winslow, Tom Wolfe

McLuhan`s Global Village Today

Автор: Krewani
Название: McLuhan`s Global Village Today
ISBN: 1848934610 ISBN-13(EAN): 9781848934610
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan`s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.

McLuhan`s Techno-Sensorium City: Coming to Our Senses in a Programmed Environment

Автор: McLeod Rogers Jaqueline
Название: McLuhan`s Techno-Sensorium City: Coming to Our Senses in a Programmed Environment
ISBN: 1793605246 ISBN-13(EAN): 9781793605245
Издательство: Bloomsbury
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Цена: 12623.00 р.
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Описание: In McLuhan's Techno-Sensorium City: Coming to Our Senses in a Programmed Environment, Jaqueline McLeod Rogers argues that Marshall McLuhan was both an activist and a speculative urbanist who drew from cross-disciplinary and ahistorical sources to explore constitutive exchanges between humanity and technologies to alter human perception and imagine a sustainable future based on collective participation in a responsive urban environment. This environment--a techno-sensorium--would endeavor to design and program technology to be favorable to life and capable of engaging with multiple senses. McLeod Rogers examines McLuhan's active engagement with the vibrant art and urban design culture of his day to further understand the ways in which the links he drew between media, technology, space, architecture, art, and cities continue to inform current urban and art criticism and practices. Scholars of media studies, urbanism, philosophy, architecture, and sociology will find this book particularly useful.


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