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Marketing Analytics: Based on First Principles, Frank Germann, J. Andrew Petersen, Robert W. Palmatier


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Автор: Frank Germann, J. Andrew Petersen, Robert W. Palmatier
Название:  Marketing Analytics: Based on First Principles
ISBN: 9781352013191
Издательство: Bloomsbury Academic
Классификация:

ISBN-10: 1352013193
Обложка/Формат: Paperback
Страницы: 432
Вес: 0.84 кг.
Дата издания: 24.03.2022
Серия: Economics/Business/Finance
Язык: English
Размер: 246 x 173 x 22
Читательская аудитория: College/higher education
Ключевые слова: Economics, finance, business & management,Sales & marketing management, BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the First Principles of Marketing. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.


Автор: Brian R.Walker, Nicki R.Colledge
Название: Davidson`s Principles and Practice of Medicine. 22 ed. International Edition.
ISBN: 0702050474 ISBN-13(EAN): 9780702050473
Издательство: Elsevier Science
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Цена: 2102.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: More than two million medical students, doctors and other health professionals from around the globe have owned a copy of Davidson's Principles and Practice of Medicine since it was first published. Today's readers rely on this beautifully illustrated text to provide up-to-date detail of contemporary medical practice, presented in a style that is concise and yet easy to read. Davidson's provides the factual knowledge required to practise medicine, explaining it in the context of underlying principles, basic science and research evidence, and shows how to apply this knowledge to the management of patients who present with problems rather than specific diseases. The book has won numerous prizes including being highly commended in the British Medical Association book awards. Davidson's global perspective is enhanced by the input of an international team of authors and a distinguished International Advisory Board from 17 countries. Building on the foundations laid down by its original editor, Davidson's remains one of the world's leading and most respected textbooks of medicine.

Автор: Nelson David L.
Название: Lehninger Principles of Biochemistry: International Edition (8th Edition)
ISBN: 1319381499 ISBN-13(EAN): 9781319381493
Издательство: Bloomsbury Academic
Цена: 12512.00 р.
Наличие на складе: Есть (1 шт.)
Описание: Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles!

Davidson`s Principles and Practice of Medicine, 24 Ed

Автор: Penman Ian D. et al
Название: Davidson`s Principles and Practice of Medicine, 24 Ed
ISBN: 070208347X ISBN-13(EAN): 9780702083471
Издательство: Elsevier Science
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Цена: 9262.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Well over two million medical students, doctors and other health professionals around the globe have owned a copy of Davidson's Principles and Practice of Medicine since it was first published over 70 years ago. Now in its 24th Edition, this thoroughly updated textbook describes the pathophysiology and clinical features of the most frequently encountered conditions in the major specialties of adult medicine, and explains how to recognise, investigate, diagnose and manage them. Taking its origins from Sir Stanley Davidson's much-admired lecture notes, Davidson's has endured because it keeps pace with how modern medicine is taught and provides a wealth of trusted information in an easy-to-read, concise and beautifully illustrated format.

Key features: Part 1 'Fundamentals of Medicine' - provides an account of the principles of genetics, immunology, infectious diseases, population health, oncology and pain management, along with a discussion of the core principles behind clinical decision-making and good prescribing. Part 2 'Emergency and Critical Care Medicine' - covers medical emergencies in poisoning, envenomation and medicine in austere environments, as well as common presentations in acute medicine and the recognition and management of the critically ill. Part 3 'Clinical Medicine'- covers the major medical specialties, each thoroughly revised and brought fully up to date.

A new section on COVID-19 has been added and the impact of this infection is described throughout the book. Clinical Examination overviews - extended and updated to summarise the main elements for each system. Presenting Problems sections - provide a clear pathway for the assessment of and approach to the most common complaints in each specialty.

Practice Point summaries - detail the practical skills that medical students and junior doctors must acquire. Emergency boxes - emphasise the core knowledge needed to manage acutely ill patients. In Old Age, In Pregnancy and In Adolescence boxes - highlight differences in the practice of medicine in these patient groups, and illustrate the interfaces between medical, obstetric and paediatric services.

The text is extensively illustrated - with over 1000 diagrams, clinical photographs, and radiology and pathology images. The global perspective is enhanced by an International Advisory Board of experts from 11 countries and by leading authors from around the world. The complete, downloadable eBook version is included with your (print copy) purchase - for easy access on your portable device, anytime, anywhere! Now enhanced with: NEW interactive self-assessment material - over 150 Questions and Answers test your understanding of chapter key points and aid efficient exam preparation Davidson's will serve readers everywhere as a core text that integrates medical science with clinical medicine, conveying key knowledge and practical advice in a highly accessible and readable format.

REVIEWS Beautifully constructed with superb clarity of style - Davidson's continues to provide for students, doctors and other health professionals a sound basis for the practice of medicine. Royal Society of Medicine and Society of Authors Medical Book Awards This book comes through where others fail: an excellent textbook, easy to read and superb value. British Medical Journal

Physics: Principles with Applications.- Pearson, 2016

Автор: Giancoli, Douglas C.
Название: Physics: Principles with Applications.- Pearson, 2016
ISBN: 1292057122 ISBN-13(EAN): 9781292057125
Издательство: Pearson Education
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Цена: 17224.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Elegant, engaging, exacting, and concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics. Giancoli's text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizations and the more formal aspects of a topic to show students why we believe what we believe.

Written with the goal of giving students a thorough understanding of the basic concepts of physics in all its aspects, the text uses interesting applications to biology, medicine, architecture, and digital technology to show students how useful physics is in their own everyday lives and in their future professions.

Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy

Автор: Golan, David E.
Название: Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy
ISBN: 1496320573 ISBN-13(EAN): 9781496320575
Издательство: Lippincott Williams & Wilkins
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Цена: 8950.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Highly regarded by both students and instructors, Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy, 4th Edition, offers an integrated mechanism-based and systems-based approach to contemporary pharmacology and drug development.

Principles of Biomedical Informatics, 2 ed

Автор: Kalet Ira J.
Название: Principles of Biomedical Informatics, 2 ed
ISBN: 0124160190 ISBN-13(EAN): 9780124160194
Издательство: Elsevier Science
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Цена: 12462.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides a treatment of the deep computational ideas at the foundation of the field. This book includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as: tree structured data, interval trees, and time-oriented medical data and their use.

Physics: Principles with Applications

Автор: Giancoli, Douglas C.
Название: Physics: Principles with Applications
ISBN: 1292057556 ISBN-13(EAN): 9781292057552
Издательство: Pearson Education
Рейтинг:
Цена: 18572.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Elegant, engaging, exacting, and concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics. Giancoli's text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizations and the more formal aspects of a topic to show students why we believe what we believe. Written with the goal of giving students a thorough understanding of the basic concepts of physics in all its aspects, the text uses interesting applications to biology, medicine, architecture, and digital technology to show students how useful physics is in their own everyday lives and in their future professions. This package includes MasteringPhysics (R), an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Interactive, self-paced tutorials provide individualized coaching to help students stay on track. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts. MasteringPhysics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Fashion Design Course: Principles, Practice, and Techniques: The Practical Guide for Aspiring Fashion Designers

Автор: Faerm Steven
Название: Fashion Design Course: Principles, Practice, and Techniques: The Practical Guide for Aspiring Fashion Designers
ISBN: 1438011075 ISBN-13(EAN): 9781438011073
Издательство: Ingram
Цена: 3309.00 р.
Наличие на складе: Нет в наличии.

Описание: Just as people change, so too does fashion. That s why it s so important to recognize newer teaching methods that will help you keep up with fashion trends and the ever-changing world of style. This latest edition of Fashion Design Course helps aspiring fashion designers learn about:

  • How the digital age impacts education and the design process from research right through to the finished product
  • Customer Profiles: demographics, psychographics, the role of advertising, and more
  • Creating a unique vision with help from ethnographic research, design considerations, iconic films and their impact on fashion design, and developing a fabric story
  • Cultivating your design collection through process and investigation while using Mood Boards, Garment Construction, and more
  • Producing your own collections with individual exercises based on frequently used concepts for building collections including Shipping Reports, Ethnic Backgrounds, 3D/2D, Concept to Runway, Shifts in Fashion, Accessories, and more
  • Strategies and tips that will help you transition from coursework to a career in fashion including tips on resumes, interviewing, portfolio presentation, and more
This updated book reflects the latest information in fashion design and development and is an ideal introduction for students, dressmakers, and anyone interested in the creative side of the fashion industry. Discover the new talent, new avenues of inspiration, and new outcomes that are now possible with a degree in fashion design.
Principles of Marketing Engineering and Analytics

Автор: Lilien Gary L., Rangaswamy Arvind, De Bruyn Arnaud
Название: Principles of Marketing Engineering and Analytics
ISBN: 0985764821 ISBN-13(EAN): 9780985764821
Издательство: Неизвестно
Цена: 8621.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Dental Radiography: Principles and Techniques. - Elsevier Science, 5e Ed.

Автор: Iannucci Joen
Название: Dental Radiography: Principles and Techniques. - Elsevier Science, 5e Ed.
ISBN: 0323297420 ISBN-13(EAN): 9780323297424
Издательство: Elsevier Science
Рейтинг:
Цена: 11789.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Set yourself up for success with this must-have oral radiography text. Dental Radiography: Principles and Techniques gives you a comprehensive foundation for the safe, effective use of radiation in the modern dental office. This combination textbook and training manual features easy-to-understand content combined with step-by-step techniques and a stellar art program to help you apply what you've learned to practice. Plus, new content focuses on pediatrics and the latest in digital and three-dimensional technology

  • Comprehensive coverage offers all the information you need to know to prepare for board exams.
  • Step-by-step procedures help ensure technique mastery and serve as a valuable reference tool.
  • Technique Tips help you to recognize and prevent the most common performance pitfalls.
  • Quiz questions provide valuable self-assessment of important concepts.
  • Key terminology is highlighted in chapter discussions and defined in a back-of-book glossary.
  • Learning objectives and chapter summaries serve as goal-setting study tools.
  • EXPANDED Content on pediatrics/adolescents, digital imaging, and three-dimensional radiography ensures that you're prepared to practice in the modern dental office.
  • UPDATED Art program depicts the newest technology and equipment and includes new illustrations of anatomy and technique.
  • UNIQUE Helpful Hint boxes isolate challenging material and offer tips to aid your understanding.
  • NEW Laboratory Manual provides workbook-style questions and activities to reinforce concepts and step-by-step instructions for in-clinic experiences.
  • UNIQUE Chapter on three-dimensional imaging helps you to prepare to enter private practice.
  • UNIQUE Full-color presentation helps you comprehend complex content.
Principles of General Chemistry 3rd edition

Автор: Silberberg, Martin S.
Название: Principles of General Chemistry 3rd edition
ISBN: 0071317988 ISBN-13(EAN): 9780071317986
Издательство: McGraw-Hill
Рейтинг:
Цена: 7550.00 р.
Наличие на складе: Поставка под заказ.

Описание: This title offers students the same authoritative topic coverage as its parent text, `Chemistry - The Molecular Nature of Matter and Change`. The text allows for succinct coverage of content with minimal emphasis on pedagogic learning aids.

Principles of Nanotechnology: Molecular Based Study of Condensed Matter in Small Systems

Автор: G Ali Mansoori
Название: Principles of Nanotechnology: Molecular Based Study of Condensed Matter in Small Systems
ISBN: 9812562052 ISBN-13(EAN): 9789812562050
Издательство: World Scientific Publishing
Рейтинг:
Цена: 8078.00 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a pointed introduction to the fascinating subject of bottom- up nanotechnology with emphasis on the molecular-based study of condensed matter in small systems.


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