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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots, Takahito Moriyama


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Автор: Takahito Moriyama
Название:  Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots
ISBN: 9780700633418
Издательство: Mare Nostrum (Eurospan)
Классификация:

ISBN-10: 0700633413
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.40 кг.
Дата издания: 30.09.2022
Язык: English
Размер: 151 x 230 x 18
Ключевые слова: Conservatism & right-of-centre democratic ideologies,Elections & referenda,Political ideologies,Political structure & processes, POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism,POLITICAL SCIENCE / Political Process / Elections
Подзаголовок: How conservative marketing persuaded voters and transformed the grassroots
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Поставляется из: Англии
Описание: The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-wing organizations and politicians such as George Wallace, Jesse Helms, and Ronald Reagan.Moriyama shows that the rise of right-wing direct mail communication in the postwar years coincided with a new strategy: the use of this new technology to stoke negative emotions, such as fury and fear, among the letter recipients. In the period of broadcasting, conservative fundraisers established the new approach of targeting individual voters and promoting negative emotions to win elections.Before Rush Limbaugh’s talk show, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role played by communications technology in the development of modern US conservatism.
Дополнительное описание: Elections and referenda / suffrage|Right-of-centre democratic ideologies|Political structure and processes|Political ideologies and movements



Red Wave Task Force 2020: Handbook for a Grassroots Movement of Proactive Voters.

Автор: Dileonardo Joseph
Название: Red Wave Task Force 2020: Handbook for a Grassroots Movement of Proactive Voters.
ISBN: 1977209858 ISBN-13(EAN): 9781977209856
Издательство: Неизвестно
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Цена: 2347.00 р.
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Описание: Less than half the voting age population voted in the 2018 election. The most common reason given for low voter turn out has been a belief by many Americans that the elections are not fair and honest, and most likely riddled with fraud and corruption. The Presidential 2020 election, however, appears to be shaping up as a referendum on the direction of this country. Voters who identify with Republicans and conservatives are looking for some way to participate in the election process more than voting on November 3, 2020. They want to do more than send relentless mail in cash to various professional campaign fundraising organizations. They are really looking for a "how to" book that allows them to be proactive. We believe "Red Wave Taskforce 2020: Handbook for a Grassroots Movement of Proactive Voters" is just such a book. This handbook is meant to help empower the American voters to take back the electoral process. It helps in allowing the American people to decide what direction they wish for their country through a fair and open election November 3, 2020.


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