Описание: Lexical Conflict combines theoretical and applied linguistic perspectives to explore the lexical richness of over 100 world languages. The text systematises cross-linguistic and cross-cultural differences, and then formulates strategies of lexicographic treatment across these differences, building a foundation for the establishment of similar solutions in other branches of applied linguistics.
Описание: Whether the setting is a Parisian-inspired Neoclassical Brooklyn townhouse, an elegant Central Park West penthouse, or a modern retreat in the Hudson Valley, Kathryn Scott is a designer whose disciplined eye results in interiors praised for their beauty and minimalism, as well as their artisanal details. Readers who responded to Nancy Braithwaite`s aesthetic will love Creating Beauty.
Описание: In this ';riveting read, meshing memoir with scientific explication' (Nature), a world-renowned neuroscientist reveals how he learned to communicate with patients in vegetative or ';gray zone' states and, more importantly, he explains what those interactions tell us about the working of our own brains.
';Vivid, emotional, and thought-provoking' (Publishers Weekly), Into the Gray Zone takes readers to the edge of a dazzling, humbling frontier in our understanding of the brain: the so-called ';gray zone' between full consciousness and brain death. People in this middle place have sustained traumatic brain injuries or are the victims of stroke or degenerative diseases, such as Alzheimer's and Parkinson's. Many are oblivious to the outside world, and their doctors believe they are incapable of thought.
But a sizeable numberas many as twenty percentare experiencing something different: intact minds adrift deep within damaged brains and bodies. An expert in the field, Adrian Owen led a team that, in 2006, discovered this lost population and made medical history. Scientists, physicians, and philosophers have only just begun to grapple with the implications.
Following Owen's journey of exciting medical discovery, Intothe Gray Zone asks some tough and terrifying questions, such as: What is life like for these patients? What can their families and friends do to help them? What are the ethical implications for religious organizations, politicians, the Right to Die movement, and even insurers? And perhaps most intriguing of all: in defining what a life worth living is, are we too concerned with the physical and not giving enough emphasis to the power of thought? What, truly, defines a satisfying life?
';Strangely upliftingthe testimonies of people who have returned from the gray zone evoke the mysteries of consciousness and identity with tremendous power' (The New Yorker).
This book is about the difference between a brain and a mind, a body and a person. Into the Gray Zone is ';a fascinating memoirreads like a thriller' (Mail on Sunday).
Автор: Barnard Jodi, Tranter Mike Название: A Million Things To Ask A Neuroscientist: The brain made easy ISBN: 0578861690 ISBN-13(EAN): 9780578861692 Издательство: Неизвестно Рейтинг: Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An easy way to learn about the brain. The most interesting questions you have about the brain are finally answered.◆ How are memories created?◆ Do men and women have different brains?◆ What are dreams and why do we have them? This book makes the brain fun and easy to enjoy. Anyone who is curious about what really goes on in that mushy pink thing inside their head will enjoy this guide to the brain and neuroscience. Join neuroscientist Mike Tranter PhD as he explains the brain in his unique and funny style. He answers questions that were submitted by the public, and the best part is, no scientific background is needed whatsoever. Includes a chapter describing some of the strange mysteries about the brain, and a behind the scenes look at how cutting-edge neuroscience research will change the future. Learn about your brain today.
Expert guidance on the art and science of driving secure behaviors
Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change.
When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That's what Transformational Security Awareness is all about.
Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization.
- Find out what you need to know about marketing, communication, behavior science, and culture management
- Overcome the knowledge-intention-behavior gap
- Optimize your program to work with the realities of human nature
- Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness
- Put effective training together into a well-crafted campaign with ambassadors
- Understand the keys to sustained success and ongoing culture change
- Measure your success and establish continuous improvements
Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.
Most of us would not hesitate to presume that the thinking language of Dr. Ambedkar was English. Besides his towering intellect and eminent leadership, his mastery in English was an important force wielding which he was able to win rights for the Depressed Classes (i.e the Unmarriageables). 'Emulating Dr. Ambedkar' is an attempt to celebrate his command over this vocabulary-rich beautiful language which is dominant as ever in the international discourses.
In this compilation drawn from Volume 1, 5 and 9 of 'Dr. Babasaheb Ambedkar Writings and Speeches' (BAWS), even some simple sentences have been accommodated in order to enable the readers to hunt and equip themselves with the writing style of the learned Doctor. We need to consciously seek the alternate words preferred by Babasaheb in the place of mundane substitutes that we routinely use. It is desired that the readers not only imbibe the manner of usage of words so typical of Doctor but also draw lessons from his arguing style and submission of statements.
The remarks made by him while submitting his own arguments or while destroying the contention of his opponents are especially noteworthy. These remarks, on many instance, illuminates the structure and the nature of arguments made by him and others. Dr. Ambedkar also had the trait to alarm the audience or readers if his speeches or writings happened to be too long or tiring or straightforward or even harsh.
How he had used idioms and phrases is undoubtedly astounding. Some of his own phrases should be rightly construed as a warning or advice to the Unmarriageables. Though there is a separate book series titled 'Mastering Babasaheb: Essential Thoughts of Dr. Ambedkar' that has been made available to the readers, a glimpse of his thoughts are scattered in this compilation too.
Collection of words used by the Doctor is presented on the back cover of the book itself and in it there is a miniscule addition of words used by others but quoted in BAWS. This has been included to enable the readers to engage with BAWS effectively.
It is earnestly desired that this compilation would inspire the Unmarriageables not only to acquire mastery in English but to also inculcate it as their thinking language.
The compilation of 'Emulating Dr. Ambedkar' was done by A.B. Karl Marx Siddharthar. He is the author of 'UNCASTE' otherwise subtitled as 'Understanding Unmarriageability: The Way Forward To Annihilate Caste'.
Автор: Sinnott-Armstrong Walter Название: Think Again: How to Reason and Argue ISBN: 0190627123 ISBN-13(EAN): 9780190627126 Издательство: Oxford Academ Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Our personal and political worlds are rife with arguments and disagreements, some of them petty and vitriolic. The inability to compromise and understand the opposition is epidemic today, from countries refusing to negotiate, to politicians pandering to their base. Social media has produced a virulent world where extreme positions dominate. There is much demonization of the other side, very little progress is made, and the end result is further widening of positions. How did this happen, and what might be done to address it? Walter Sinnott-Armstrong says there is such a thing as a good argument: Reasonable arguments can create more mutual understanding and respect, and even if neither party is convinced by the other, compromise is still possible. Think Again shows the importance of good arguments and reveals common misunderstandings. Rather than a means to persuade other people or beat them in an intellectual competition, Sinnott-Armstrong sees arguments as an essential tool for constructive interaction with others. After showing how the failure of good arguments has led us to society's current woes, he shows readers what makes a good argument. In clear, lively, and practical prose, and with plentiful examples from politics, popular culture, and everyday life, Sinnott-Armstrong explains what defines an argument, identifies the components of good arguments as well as fallacies to avoid, and demonstrates what good arguments can accomplish. Armed with these tools, readers will be able to spot bad reasoning and bad arguments, and to advance their own views in a forceful yet logical way. These skills could even help repair our tattered civic culture.
Автор: Harrison, Joanna Название: Five things all couples (need to) argue about ISBN: 1788167260 ISBN-13(EAN): 9781788167260 Издательство: Profile Рейтинг: Цена: 2275.00 р. Наличие на складе: Поставка под заказ.
