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Whats Your Story?: The Essential Business Storytelling Handbook, Adri Bruckner, Anjana Menon, Marybeth Sandell


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Цена: 2992.00р.
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Автор: Adri Bruckner, Anjana Menon, Marybeth Sandell
Название:  Whats Your Story?: The Essential Business Storytelling Handbook
ISBN: 9780670094875
Издательство: Gazelle Book Services
Классификация:

ISBN-10: 0670094870
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.34 кг.
Дата издания: 01.12.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 201 x 132 x 25
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Business & management,Press & journalism
Подзаголовок: The essential business storytelling handbook
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Поставляется из: Англии
Описание: Are you trying to build your profile as a leader? Are you using social media to your advantage? Is your communication jargon-free? When do you choose to produce a video or a podcast? Does your message come through loud and clear? Whats the future of storytelling, and are you prepared for it? In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well. Be authentic, be authoritative and be heard!


Mcnae`s essential law for journalists

Автор: Dodd, Mike (legal Editor, Legal Editor, Press Association And Member Of The Nctj Media Law Examinations Board) Hanna, Mark (senior Lecturer And Chair
Название: Mcnae`s essential law for journalists
ISBN: 0198839839 ISBN-13(EAN): 9780198839835
Издательство: Oxford Academ
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Цена: 4434.00 р.
Наличие на складе: Поставка под заказ.

Описание: The only media law text published in partnership with the NCTJ, McNae`s Essential Law for Journalists provides unparalleled treatment of the core legal issues affecting journalists. Clear, succinct, and practical, it is the absolute handbook for students and practising journalists.

Essential Public Affairs for Journalists

Автор: Davies James
Название: Essential Public Affairs for Journalists
ISBN: 0198828039 ISBN-13(EAN): 9780198828037
Издательство: Oxford Academ
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Цена: 4434.00 р.
Наличие на складе: Поставка под заказ.

Описание: Essential Public Affairs for Journalism is an invaluable guide for both journalism students and journalists. It offers engaging coverage of the workings of both central and local government, and gives stimulating insights into how they are, and could be, covered by journalists.

Advanced Reporting: Essential Skills for 21st Century Journalism

Автор: Maguire Miles
Название: Advanced Reporting: Essential Skills for 21st Century Journalism
ISBN: 0415824273 ISBN-13(EAN): 9780415824279
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations and conducting interviews. In this readable book, veteran journalism professor Miles Maguire shows how the best reporters use these three tools in a way that allows them to cross-check and authenticate facts, to reduce or eliminate unsupportable allegations and to take readers and viewers to a deeper level of insight and understanding. This book will help to prepare students for a profession marked by increasing complexity and competition. To succeed in this environment, journalists must learn to make the most of digital media to intensify the impact of their work. At the same time, reporters must contend with a host of sophisticated public relations techniques while engaging with news audiences that no longer just consume journalism, but also collaborate in its creation. Discussion questions and exercises help students put theory into practice.

Feature and Narrative Storytelling for Multimedia Journalists

Автор: Tu Duy Linh
Название: Feature and Narrative Storytelling for Multimedia Journalists
ISBN: 0415729076 ISBN-13(EAN): 9780415729079
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: The first text that truly focuses on multimedia and documentary production techniques that are based on the needs of modern professional journalists. Whether you`re a student of journalism or a professional journalist looking to learn new skills or to retool yourself for the new digital newsroom, this book will give you the skills you need.

Multimedia News Storytelling as Digital Literacies: A Genre-Aware Approach to Online Journalism Education

Автор: Yang Song
Название: Multimedia News Storytelling as Digital Literacies: A Genre-Aware Approach to Online Journalism Education
ISBN: 1433165430 ISBN-13(EAN): 9781433165436
Издательство: Peter Lang
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Цена: 24450.00 р.
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Описание:

New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter, WordPress.com, Soundslides Plus, etc.

Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.

Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.

Multimedia Reporting: How Digital Tools Can Improve Journalism Storytelling

Автор: Dunham Richard Scott
Название: Multimedia Reporting: How Digital Tools Can Improve Journalism Storytelling
ISBN: 9811361657 ISBN-13(EAN): 9789811361654
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This book describes version 4 of CATS CM(R). This methodology for contract managementcan be used in both private and public sector organizations, and is valid for both demandand supply side.Contract management is the realization of intended contract objectives by proactivelymonitoring the fulfillment of all contractually established responsibilities, obligations,procedures, agreements, conditions and rates, resolving all ambiguities, contradictions andwhite spaces, managing all contract-related risks, and implementing all desired changes tothe contract, during the execution phase.CATS CM(R) offers a methodical and scalable approach to contract management. Itprovides a description of the principles, roles, and main issues for the contract managerand the best way of working. In addition to a description of the methodology, CATS CM(R)version 4 also offers specific tools for implementing contract management, for policy aswell as for processes.Increasingly, organizations recognize the importance of being in control of their businessecosystem. CATS CM(R) assists organizations to increase control of their joint responsibilityboth from a procurement and delivery point of view. A large number of organizations havechosen CATS CM(R) as the standard for their contract management processes.This new version of CATS CM(R) has been developed with these various practices in mind.CATS CM(R) version 4 is based on the principle that the management of a contract in execution has strong similarities on both sides of the contract, i.e. demand and supply; both can best be described as working in conjunction with each other.This book is intended for all who are responsible for, or deal with the execution ofcontracts: contract managers, business managers, delivery managers, project managers,service managers, facility managers, buyers, procurement managers, compliance managers,risk managers, account managers, sales managers and HR managers, along with theirdirectors and board members on both sides of the contract.

Mobile Storytelling in an Age of Smartphones

Автор: Schleser Max, Xu Xiaoge
Название: Mobile Storytelling in an Age of Smartphones
ISBN: 3030872467 ISBN-13(EAN): 9783030872465
Издательство: Springer
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Цена: 16769.00 р.
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Описание:

Chapter 1. Mobile Storytelling in an Age of Smartphones.- Section I. Mobile Storytelling: Imperative Concepts and Innovative Cases.- Chapter 2. Mobile Storytelling: Changes, Challenges and Chances.- Chapter 3. Mobile Storytelling: Elements, Evolution and Experience.- Chapter 4. Mapping through Mobile Filming: An iPhone Mapper's Flirtation with Google's Artificial Intelligence (AI).- Chapter 5. Shoes and Taxis as Mobile Storytelling Tools: Stories from the Frontline about Immigration and Integration in Canada.- Section II. Mobile News Storytelling.- Chapter 6. Multimodal Framing Covid-19 Stories: The case of Douyin.- Chapter 7. Twittering China Image: The Case of Xinhua News Agency.- Chapter 8. Citizen News Going Mobile: Opportunities and Challenges.- Section III. Vulnerable Communities and Social Innovation.- Chapter 9. Mobile Storytelling With Seniors: Co-Designing Smartphone Productions & Mobile.- Chapter 10. Engagement With Mhealth: Experiences Of Young Women In Bangladesh.- Chapter 11. Mobile & Digital Stories from Down Under: Tales from Rural Australia.- Section IV. Creative Practice Research.- Chapter 12. Performative Storytelling: The Model Of Setting-Based Mobile Music Creation.- Chapter 13. Cine-Writing The Everyday: Walking With Agnes.- Chapter 14. Embodied Interaction and Immersive Film Experiences on Smartphones.- Section V. Mobile Education and Screen Storytelling.- Chapter 15. Students' Technology Acceptance And Beliefs Towards Smart Mobile Devices.- Chapter 16. The Role of Learner Self-Regulation in Mobile-Assisted Language Learning.- Chapter 17. The Multi-Specialist Moving Image Practitioner: Reframing Film School For The 21st Century.


The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism

Автор: Franchi Francesco, Rocca Christian, Ehmann Sven
Название: The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism
ISBN: 3899556313 ISBN-13(EAN): 9783899556315
Издательство: Gestalten
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Цена: 3609.00 р.
Наличие на складе: Поставка под заказ.

Описание: How can infographics help magazines and newspapers succeed? Francesco Franchi, author of Designing News, answers this question in The Intelligent Lifestyle Magazine.
Francesco Franchi is the art director of IL: Intelligence in Lifestyle, the monthly magazine supplement to the Italian daily newspaper Il Sole 24 Ore. From its typography concept to its infographics, its striking editorial design makes a significant contribution to the high brand recognition that IL enjoys worldwide.
The Intelligent Lifestyle Magazine is the first comprehensive monograph about this magazine. From an insider's perspective, it tells the story of how IL's consistent visual and journalistic quality developed. Numerous examples are used to explain editorial concepts and branding elements. The book offers inspiration for art directors, designers, media professionals, and anyone who ever wished they could learn more about this groundbreaking Italian publication in English.

Power Performance: Multimedia Storytelling for Journalism and Public Relations

Автор: Silvia
Название: Power Performance: Multimedia Storytelling for Journalism and Public Relations
ISBN: 1405198699 ISBN-13(EAN): 9781405198691
Издательство: Wiley
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Цена: 5378.00 р.
Наличие на складе: Поставка под заказ.

Описание: Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.

Video Journalism for the Web: A Practical Introduction to Documentary Storytelling

Автор: Kurt Lancaster
Название: Video Journalism for the Web: A Practical Introduction to Documentary Storytelling
ISBN: 041589266X ISBN-13(EAN): 9780415892667
Издательство: Taylor&Francis
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Цена: 25265.00 р.
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Описание: "Simultaneously published in the UK"--T.p. verso.

Storytelling und Narration in den Public Relations

Автор: Annika Schach
Название: Storytelling und Narration in den Public Relations
ISBN: 3658110112 ISBN-13(EAN): 9783658110116
Издательство: Springer
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Цена: 4309.00 р.
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Описание: Forschungsьberblick.- Analyse von Texten zur Unternehmensgeschichte.- Typenbildung.

Data-Driven Storytelling

Название: Data-Driven Storytelling
ISBN: 1138197106 ISBN-13(EAN): 9781138197107
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities.


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