Автор: Min, Anchee Duo, Duo Landsberger, Stefan R. Название: Chinese propaganda posters ISBN: 3836589516 ISBN-13(EAN): 9783836589512 Издательство: Taschen Рейтинг: Цена: 6641.00 р. Наличие на складе: Есть (3 шт.) Описание: Heroic workers, busy factories, and eager schoolchildren: this fascinating book brings together key artworks from Max Gottschalk`s collection of Chinese propaganda posters. Made between 1949 and the early 1980s, these posters document the utopian dreams of the Chinese Communist Party and its campaign for people`s hearts and minds.
Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Ito Junji Название: Shiver: Junji Ito Selected Stories Hb ISBN: 1421596938 ISBN-13(EAN): 9781421596938 Издательство: Viz Media Рейтинг: Цена: 3300.00 р. Наличие на складе: Ожидается поступление.
Описание: A best-of story selection by the master of horror manga.
Описание: This book brings together a broad selection of Siegfried Kracauer`s work on media and political communication, much of it previously unavailable in English. It features writings spanning more than two decades, from the 1930s to the early Cold War period.
Автор: Tate, Peter Frame, Francesca Название: Doktor`s Communication Handbook. ISBN: 0367198223 ISBN-13(EAN): 9780367198220 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bestselling guide has established itself as the ultimate guide to patient communication for all doctors, whatever their experience and wherever they practice.
Описание: This book brings together a broad selection of Siegfried Kracauer`s work on media and political communication, much of it previously unavailable in English. It features writings spanning more than two decades, from the 1930s to the early Cold War period.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Aquinas Название: Selected Philosophical Writings ISBN: 0199540276 ISBN-13(EAN): 9780199540273 Издательство: Oxford Academ Рейтинг: Цена: 1899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: St Thomas Aquinas (1225-1274) saw religion as part of the natural human propensity to worship. His ability to recognize the naturalness of this phenomenon and simultaneously to go beyond it, to explore spiritual revelation, makes his work fresh and highly readable today. While drawing on a strong distinction between theology and philosophy, Aquinas interleaved them intricately in his writings, which range from an examination of the structures of thought to the concept of God as the end of all things. This accessible new translation chooses substantial passages not only from the indispensable Summa Theologicae, but from many other works, fully illustrating the breadth and progression of Aquinas`s philosophy.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 4783.00 р. Наличие на складе: Нет в наличии.
Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Artur Bekmatov, Andrea Chlebcova Heckova, Jan Kuciak, Miroslava Dobrotkova Название: Slovak Mass Media in the 21st Century: Current Challenges ISBN: 363179634X ISBN-13(EAN): 9783631796344 Издательство: Peter Lang Рейтинг: Цена: 5431.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book deals with the most challenging issues which the Slovak Mass Media are currently facing, including matters of public criticism. The first chapter describes the media influence on power control in Slovakia. It does not avoid the controversial question of corruption in the Slovak media field. The following chapter examines the stereotypes about the social minorities that are still widely spread by the media (especially the Internet and the social media). In this context, the chapter related to the public media explains why the existence of the media of public service is so important and why it is necessary to finance such media by public sources and not by the state. In the final chapter, the author aims to identify the reasons why alternative sources of information usually fail to inform truthfully, impartially and objectively.
Описание: This book compiles a selection of publications - photobooks and magazines, along with other related documents - demonstrating the great flowering of typography, photomontage and photobooks in the Soviet Union in the period between 1913 and 1941. Art applied to book and magazine production achieved its most magnificent expression through the avant-garde movements at the beginning of the 20th century and gained a particular importance in the Soviet Union, as clearly shown in this spectacular book. All thanks to the rise of artistic movements such as Suprematism and constructivism, and also due to the partnership between Russian artists and graphic designers, and their close ties to the poetic and literary circles. The book, which exquisitely reproduces an enormous quantity of documents, coincides with the exhibition of the same name hosted by the Cнrculo de Bellas Artes in Madrid. All of the material included in the Avant-garde and Propaganda exhibition and catalogue comes from the Lafuente Archive, whose extensive collection of Russian avant-garde and Soviet realism work includes more than 1,300 pieces.
It is the catalogue to an enormous exhibition currently on show at the Circulo de Bellas Artes in Madrid.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
