Conferences and conventions, Rogers, Tony Wynn-moylan, Peter (southern Cross University, Australia)
Старое издание
Автор: Mair Название: Conferences and Conventions ISBN: 0415521831 ISBN-13(EAN): 9780415521833 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review of the players involved in conferences and conventions; destination image and impacts; and current and future trends. The players in the industry include attendees/delegates, professional conference organisers, and association meeting planners. On the destination side, conference venues and facilities, along with convention and visitor bureaux are examined, as well as how destination image can be developed and improved. Further, this section considers the economic, social and environmental impacts of conferences and conventions. The final section considers some of the major trends that are likely to impact on the industry, including climate change, new technologies and risk and crisis management. To reflect the sector’s international nature case studies and examples from different geographical regions are included throughout. By identifying gaps in our knowledge, and presenting a collection of themes to guide future research, this book not only adds to our current knowledge, but will underpin the advancement of knowledge in the future. This book is essential reading for all those interested in Events.
Автор: Rogers Tony Название: Marketing Destinations and Venues for Conferences, Conventio ISBN: 1138852155 ISBN-13(EAN): 9781138852150 Издательство: Taylor&Francis Рейтинг: Цена: 6072.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Everything you need to know about event planning is included in this book:
Key Ideas to Make your Event Successful
What you Need to Know to Make your Event Entertaining and Memorable
How to Inexpensively Incorporate Entertainment
What to Look out for in Planning an Offsite Event
Event Logistics
Easy and Hassle Free Meeting Planning Tips
I leave absolutely nothing out Everything that I learned about successful event planning, I share with you. This is the most comprehensive report on event planning you will ever read This comprehensive guide covers the following topics:
Описание: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities. This book provides a broad overview of this thriving and expanding industry.
Everything you need to know about event planning is included in this book:
Key Ideas to Make your Event Successful
What you Need to Know to Make your Event Entertaining and Memorable
How to Inexpensively Incorporate Entertainment
What to Look out for in Planning an Offsite Event
Event Logistics
Easy and Hassle Free Meeting Planning Tips
I leave absolutely nothing out Everything that I learned about successful event planning, I share with you. This is the most comprehensive report on event planning you will ever read
This comprehensive guide covers the following topics:
5 Pitfalls to Avoid When Planning your Next Event
How to Generate Fun Ideas
How to Attract the Right People to your Event
How to Work with Event Suppliers
How to Be an Excellent Event Planner
How to Market your Event
Organization Tips
No stone is left unturned
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