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Advancing crisis communication effectiveness, 


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Цена: 5970.00р.
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При оформлении заказа до: 2025-08-31
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Название:  Advancing crisis communication effectiveness
ISBN: 9780367687144
Издательство: Taylor&Francis
Классификация:




ISBN-10: 0367687143
Обложка/Формат: Paperback
Страницы: 270
Вес: 0.41 кг.
Дата издания: 01.08.2022
Серия: Routledge research in public relations
Язык: English
Иллюстрации: 5 tables, black and white; 6 line drawings, black and white; 2 illustrations, black and white
Размер: 155 x 235 x 18
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Integrating public relations scholarship with practice
Рейтинг:
Поставляется из: Европейский союз
Описание: This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.


Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Exploring the C-SPAN Archives: Advancing the Research Agenda

Автор: Robert X. Browning
Название: Exploring the C-SPAN Archives: Advancing the Research Agenda
ISBN: 1557537348 ISBN-13(EAN): 9781557537348
Издательство: Mare Nostrum (Eurospan)
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Цена: 5821.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A collection of groundbreaking research studies that use video drawn from the C-SPAN Archives. The book, based on the papers presented at a November 2014 conference, includes chapters that explore issues in presidential debates, minority representation, the presentation of the first ladies, stem research, and innovative ways to analyse video.

Advancing Comparative Media and Communication Research

Название: Advancing Comparative Media and Communication Research
ISBN: 0367888696 ISBN-13(EAN): 9780367888695
Издательство: Taylor&Francis
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Цена: 6430.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.

Globalizing Intercultural Communication

Автор: Sorrells Kathryn
Название: Globalizing Intercultural Communication
ISBN: 1452299331 ISBN-13(EAN): 9781452299334
Издательство: Sage Publications
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Цена: 18058.00 р.
Наличие на складе: Поставка под заказ.

Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.

Intercultural Communication: A Critical Introduction

Автор: Piller Ingrid
Название: Intercultural Communication: A Critical Introduction
ISBN: 1474412912 ISBN-13(EAN): 9781474412919
Издательство: Bloomsbury Academic
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Цена: 4275.00 р.
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Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.

English in Global Aviation: Context, Research, and Pedagogy

Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts
Название: English in Global Aviation: Context, Research, and Pedagogy
ISBN: 1350059315 ISBN-13(EAN): 9781350059313
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 4592.00 р.
Наличие на складе: Нет в наличии.

Описание:

Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.

English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
Рейтинг:
Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

Applied Crisis Communication and Crisis Management

Название: Applied Crisis Communication and Crisis Management
ISBN: 1452217807 ISBN-13(EAN): 9781452217802
Издательство: Sage Publications
Рейтинг:
Цена: 18058.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.


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