Автор: Friedel, Evelyn Название: Price elasticity ISBN: 3631647050 ISBN-13(EAN): 9783631647059 Издательство: Peter Lang Рейтинг: Цена: 9971.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.
How technological change in the West has been driven by the pursuit of improvement: a history of technology, from plows and printing presses to penicillin, the atomic bomb, and the computer.
Why does technology change over time, how does it change, and what difference does it make? In this sweeping, ambitious look at a thousand years of Western experience, Robert Friedel argues that technological change comes largely through the pursuit of improvement -- the deep-rooted belief that things could be done in a better way. What Friedel calls the "culture of improvement" is manifested every day in the ways people carry out their tasks in life -- from tilling fields and raising children to waging war.
Improvements can be ephemeral or lasting, and one person's improvement may not always be viewed as such by others. Friedel stresses the social processes by which we define what improvements are and decide which improvements will last and which will not. These processes, he emphasizes, have created both winners and losers in history.
Friedel presents a series of narratives of Western technology that begin in the eleventh century and stretch into the twenty-first. Familiar figures from the history of invention are joined by others -- the Italian preacher who described the first eyeglasses, the dairywomen displaced from their control over cheesemaking, and the little-known engineer who first suggested a grand tower to Gustav Eiffel. Friedel traces technology from the plow and the printing press to the internal combustion engine, the transistor, and the space shuttle. Friedel also reminds us that faith in improvement can sometimes have horrific consequences, as improved weaponry makes warfare ever more deadly and the drive for improving human beings can lead to eugenics and even genocide. The most comprehensive attempt to tell the story of Western technology in many years, engagingly written and lavishly illustrated, A Culture of Improvement documents the ways in which the drive for improvement has shaped our modern world.
Автор: Gopalakrishnan Shivakumar, Lenz Gunther Название: Hands-On Kubernetes on Azure ISBN: 1789536103 ISBN-13(EAN): 9781789536102 Издательство: Неизвестно Рейтинг: Цена: 8091.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will help readers to Deploy web applications securely in Microsoft Azure with docker container and having the need for clustering services to achieve high availability, dynamic scalability, and to monitor applications
Автор: Hartmann Friedel, Jahn Peter Название: Statics and Influence Functions: From a Modern Perspective ISBN: 3030558916 ISBN-13(EAN): 9783030558918 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Поставка под заказ.
Автор: Schmahl Christian, Phan K. Luan, Friedel Robert O. Название: Neurobiology of Personality Disorders ISBN: 0199362319 ISBN-13(EAN): 9780199362318 Издательство: Oxford Academ Рейтинг: Цена: 21841.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Personality disorders are highly prevalent and cause a substantial amount of human suffering and harm-not only to the individuals and families directly affected, but also to the population at large. These disorders generally have a heritability rate that is in excess of fifty percent, strongly suggesting that the behavioral disturbance they cause have a significant biomedical etiology. However, knowledge about the biological nature of personality disorders-and effective treatment of the latter-is significantly lacking. Although basic biological principles have overall served well in the foundation of psychiatry, they have received relatively little attention with regard to the areas of personality, temperament, and personality disorders. Neurobiology of Personality Disorders is the first book to focus specifically on the neurobiology of disturbed personality. It provides a thorough outline of the principles of neural science that mediate personality and describe what is currently known about how these biological processes are impaired in individuals with personality disorders. Its team of editors and authors are among the most frequently published and highly renowned international neuroscientists in the field of personality disorders, and its coverage of topics is comprehensive, authoritative, and heuristic.
Автор: Alain Carpentier, Edouard Brezin, Etienne-Emile Beaulieu, Jacques Friedel Название: The major accident at Fukushima ISBN: 275980755X ISBN-13(EAN): 9782759807550 Издательство: Walter de Gruyter Рейтинг: Цена: 13482.00 р. Наличие на складе: Нет в наличии.
Автор: Keller Matthias, Lenz Daniel, Wojciechowski Radoslaw K. Название: Graphs and Discrete Dirichlet Spaces ISBN: 3030814580 ISBN-13(EAN): 9783030814588 Издательство: Springer Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The spectral geometry of infinite graphs deals with three major themes and their interplay: the spectral theory of the Laplacian, the geometry of the underlying graph, and the heat flow with its probabilistic aspects.
In the wake of the 2016 election, Lyz Lenz watched as her country and her marriage were torn apart by the competing forces of faith and politics. A mother of two, a Christian, and a lifelong resident of middle America, Lenz was bewildered by the pain and loss around her—the empty churches and the broken hearts. What was happening to faith in the heartland?
From drugstores in Sydney, Iowa, to skeet shooting in rural Illinois, to the mega churches of Minneapolis, Lenz set out to discover the changing forces of faith and tradition in God's country. Part journalism, part memoir, God Land is a journey into the heart of a deeply divided America. Lenz visits places of worship across the heartland and speaks to the everyday people who often struggle to keep their churches afloat and to cope in a land of instability. Through a thoughtful interrogation of the effects of faith and religion on our lives, our relationships, and our country, God Land investigates whether our divides can ever be bridged and if America can ever come together.
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