Îïèñàíèå: F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.
Àâòîð: Winters R. B. Íàçâàíèå: New York Hates Your Face: A Book of F#cking Essays ISBN: 0692694269 ISBN-13(EAN): 9780692694268 Èçäàòåëüñòâî: Íåèçâåñòíî Öåíà: 1205.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Inspired by the tragic Biblical story of two mothers who agreed to eat each other's baby in order to survive a famine, Bishop Travis has taken the sermon, Don't Eat the Baby: The Characteristics of a Cannibalistic Church, and transformed it into a comprehensive book that interweaves Bible, science, and commentary on issues facing today's church.Through extensive research into the characteristics of cannibalistic animals such as the sand tiger shark, the praying mantis, the octopus, and the polar bear, Bishop Travis connects the unique aspects of each of these animals to specific issues impacting the church. This book dissects and provides solutions for recruitment, assimilation, and retention of members. Also discussed in this book are strategies for attracting men, millennials, new converts, improving attendance and maintaining unity. Other taboo topics such as sex abuse, church cliques, racism, and classism are also discussed. A must read for pastors and church leaders, this book is intended to not only bring awareness to the issues, but to also provide both Biblical and practical solutions that churches can use to overcome it's cannibalistic appetite.
Àâòîð: Baby Andr K. Íàçâàíèå: Dead Bishops Don`t Lie ISBN: 0988087219 ISBN-13(EAN): 9780988087217 Èçäàòåëüñòâî: Íåèçâåñòíî Öåíà: 2585.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Àâòîð: Cedar White Íàçâàíèå: Baby Don`t Sh!t Your Pants ISBN: 0692838538 ISBN-13(EAN): 9780692838532 Èçäàòåëüñòâî: Íåèçâåñòíî Öåíà: 2757.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Àâòîð: Freudberg Frank Íàçâàíèå: Baby Please Don`t Go ISBN: 0984594531 ISBN-13(EAN): 9780984594535 Èçäàòåëüñòâî: Íåèçâåñòíî Öåíà: 2578.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
