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Marketing and Smart Technologies, Reis


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Цена: 41925.00р.
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Автор: Reis
Название:  Marketing and Smart Technologies
ISBN: 9789811692673
Издательство: Springer
Классификация:



ISBN-10: 981169267X
Обложка/Формат: Hardback
Страницы: 735
Вес: 1.43 кг.
Дата издания: 13.04.2022
Серия: Smart Innovation, Systems and Technologies
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 100 tables, color; 119 illustrations, color; 36 illustrations, black and white; xv, 735 p. 155 illus., 119 illus. in color.
Размер: 161 x 241 x 44
Читательская аудитория: Professional & vocational
Основная тема: Engineering
Подзаголовок: Proceedings of ICMarkTech 2021, Volume 1
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


IT Crisisology Casebook

Автор: Zykov Sergey V.
Название: IT Crisisology Casebook
ISBN: 9811922306 ISBN-13(EAN): 9789811922305
Издательство: Springer
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Цена: 19564.00 р.
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Описание: The book focuses on the real-world case-based crisis management in digital product development.

Multimedia Services in Intelligent Environments

Автор: George A. Tsihrintzis; Maria Virvou; Lakhmi C. Jai
Название: Multimedia Services in Intelligent Environments
ISBN: 3319003712 ISBN-13(EAN): 9783319003719
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Multimedia Services in Intelligent Environments - Advances in Recommender Systems.- A Survey of Approaches to Designing Recommender Systems.- Hybrid User Model for Capturing a User's Information Seeking Intent.- Recommender Systems: Network Approaches.- Toward the Next Generation of Recommender Systems: Applications and Research Challenges.- Pattern Extraction from Graphs and Beyond.

Unmanned Aerial Vehicles in Smart Cities

Автор: Fadi Al-Turjman
Название: Unmanned Aerial Vehicles in Smart Cities
ISBN: 3030387119 ISBN-13(EAN): 9783030387112
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book addresses the major challenges in realizing unmanned aerial vehicles (UAVs) in IoT-based Smart Cities. The challenges tackled vary from cost and energy efficiency to availability and service quality. The aim of this book is to focus on both the design and implementation aspects of the UAV-based approaches in IoT-enabled smart cities' applications that are enabled and supported by wireless sensor networks, 5G, and beyond.

The contributors mainly focus on data delivery approaches and their performability aspects. This book is meant for readers of varying disciplines who are interested in implementing the smart planet/environments vision via wireless/wired enabling technologies. Involves the most up to date unmanned aerial vehicles (UAV) assessment and evaluation approachesIncludes innovative operational ideas in agriculture, surveillance, rescue, etc.

Pertains researchers, scientists, engineers and practitioners in the field of smart cities, IoT, and communicationsFadi Al-Turjman received his Ph.D. from Queen's University, Canada. He is a full professor and a research center director at Near East University, Nicosia.

He is a leading authority in the area of IoT and intelligent systems. His publication history spans over 250 publications in addition to his editorialship in top journals such as the IEEE Communication Surveys and Tutorials, and the Elsevier Sustaibable Cities and Society.

Data Driven Smart Manufacturing Technologies and Applications

Автор: Li, Weidong, Liang, Yuchen, Wang, Sheng
Название: Data Driven Smart Manufacturing Technologies and Applications
ISBN: 3030668487 ISBN-13(EAN): 9783030668488
Издательство: Springer
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Цена: 25155.00 р.
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Описание: This book reports innovative deep learning and big data analytics technologies for smart manufacturing applications.

Fusion of Smart, Multimedia and Computer Gaming Technologies

Автор: Dharmendra Sharma; Margarita Favorskaya; Lakhmi C.
Название: Fusion of Smart, Multimedia and Computer Gaming Technologies
ISBN: 3319146440 ISBN-13(EAN): 9783319146447
Издательство: Springer
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Цена: 18284.00 р.
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Описание: Fusion of Smart, Multimedia and Computer Gaming Technologies

Innovation through Knowledge Transfer

Автор: Robert J. Howlett
Название: Innovation through Knowledge Transfer
ISBN: 3642264107 ISBN-13(EAN): 9783642264108
Издательство: Springer
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Цена: 47377.00 р.
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Описание: Constitutes International Conference on `Innovation through Knowledge Transfer: Research with Impact`, InnovationKT`09, held in Kingston, London, UK, provided a rare and welcome opportunity to share some of the successes of knowledge transfer.

Proceedings of the Second International Conference on Intelligent Transportation

Автор: Lu
Название: Proceedings of the Second International Conference on Intelligent Transportation
ISBN: 9811023972 ISBN-13(EAN): 9789811023972
Издательство: Springer
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Цена: 25155.00 р.
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Описание: These proceedings present the latest information on intelligent- transportation technologies and their applications in real-world cases. The Second International Conference on Intelligent Transportation was held in Chengdu, China on November 25–27, 2015, to present the latest research in the field, including intelligent-transportation management, intelligent vehicles, rail transportation systems, traffic transportation networks, as well as road traffic element simulations and their industrial development. The aim of conference was to bring together academics, researchers, engineers and students from across the world to discuss state-of-the-art technologies related to intelligent transportation.

Introduction to the smart grid

Автор: Salman, S K
Название: Introduction to the smart grid
ISBN: 1785611194 ISBN-13(EAN): 9781785611193
Издательство: Неизвестно
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Цена: 28163.00 р.
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Описание: This book identifies and discusses the tools required to ensure the interoperability among the various digitally-based components of the Smart Grid.

Combinations of Intelligent Methods and Applications

Автор: Ioannis Hatzilygeroudis; Vasile Palade; Jim Prentz
Название: Combinations of Intelligent Methods and Applications
ISBN: 3319268589 ISBN-13(EAN): 9783319268583
Издательство: Springer
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Цена: 15672.00 р.
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Описание:

Evolutionary Landscape and Management of Population Diversity.- Probabilistic Planning in AgentSpeak Using the POMDP -Framework.- Ant-Based System Analysis on the Traveling Salesman Problem Under Real_World Settings.- Verifying Compliance for Business Process Logs with a Hybrid Logic Model Checker.- Smarter Electricity and Argumentation Theory.- Online Argumentation-based Platform for Recommending Medical Literature.- Medical Image Processing: A brief Survey and a New Theoretical Hybrid ACO Model.- Smoke Detection in Environmental Regions by Means of Computer Vision.

Smart Education and e-Learning 2017

Автор: Vladimir L. Uskov; Robert J. Howlett; Lakhmi C. Ja
Название: Smart Education and e-Learning 2017
ISBN: 3319594508 ISBN-13(EAN): 9783319594507
Издательство: Springer
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Цена: 30745.00 р.
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Описание:

This book gathers the contributions presented at the 4th International KES Conference on Smart Education and Smart e-Learning (KES-SEEL-17), which took place in Vilamoura, Algarve, Portugal, June 21-23, 2017.

Smart education and smart e-Learning are emerging and rapidly growing areas. They represent the innovative integration of smart systems, technologies and objects, smart environments, smart pedagogy, smart learning and academic analytics, various branches of computer science and computer engineering, and state-of-the-art smart educational software and/or hardware systems.

It contains a total of 48 peer-reviewed book chapters that are grouped into several parts: Part 1 - Smart Pedagogy, Part 2 - Smart e-Learning, Part 3 - Systems and Technologies for Smart Education, Part 4 - Smart Teaching, and Part 5 - Smart Education: National Initiatives and Approaches.

The book offers a valuable source of research data, information on best practices, and case studies for educators, researchers, Ph.D. students, administrators, and practitioners--and all those who are interested in innovative areas of smart education and smart e-Learning.

Marketing and Smart Technologies: Proceedings of Icmarktech 2019

Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K.
Название: Marketing and Smart Technologies: Proceedings of Icmarktech 2019
ISBN: 9811515662 ISBN-13(EAN): 9789811515668
Издательство: Springer
Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.

Proceedings of 3rd International Conference on Advanced Computing, Networking and Informatics

Автор: Atulya Nagar; Durga Prasad Mohapatra; Nabendu Chak
Название: Proceedings of 3rd International Conference on Advanced Computing, Networking and Informatics
ISBN: 8132225376 ISBN-13(EAN): 9788132225379
Издательство: Springer
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Цена: 36570.00 р.
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Описание: Advanced Computing, Networking and Informatics are three distinct and mutually exclusive disciplines of knowledge with no apparent sharing/overlap among them.


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