Описание: Finalist for the 2015 William E. Colby AwardFor more than a decade, America has been waging a new kind of war against the financial networks of rogue regimes, proliferators, terrorist groups, and criminal syndicates. Juan Zarate, a chief architect of modern financial warfare and a former senior Treasury and White House official, pulls back the curtain on this shadowy world. In this gripping story, he explains in unprecedented detail how a small, dedicated group of officials redefined the Treasury`s role and used its unique powers, relationships, and reputation to apply financial pressure against America`s enemies.This group unleashed a new brand of financial power,one that leveraged the private sector and banks directly to isolate rogues from the international financial system. By harnessing the forces of globalization and the centrality of the American market and dollar, Treasury developed a new way of undermining America`s foes. Treasury and its tools soon became, and remain, critical in the most vital geopolitical challenges facing the United States, including terrorism, nuclear proliferation, and the regimes in Iran, North Korea, and Syria.This book is the definitive account, by an unparalleled expert, of how financial warfare has taken pride of place in American foreign policy and how America`s competitors and enemies are now learning to use this type of power themselves. This is the unique story of the United States` financial war campaigns and the contours and uses of financial power, and of the warfare to come.
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Автор: Curry/Zarate Название: Introducing Machiavelli ISBN: 1840468440 ISBN-13(EAN): 9781840468441 Издательство: TBS/GBS Рейтинг: Цена: 1978.00 р. Наличие на складе: Поставка под заказ.
Описание: `Machiavellian` is a popular byword for treachery and opportunism. This book traces the colourful life of this paradoxical realist whose clear-sighted patriotism made him the first truly modern political scientist. It brings the creative turbulence of Renaissance Italy to life.
Описание: Pioneers of nuclear-age policy analysis, Albert Wohlstetter (1913-1997) and Roberta Wohlstetter (1912-2007) emerged as two of America's most consequential, innovative and controversial strategists. Through the clarity of their thinking, the rigor of their research, and the persistence of their personalities, they were able to shape the views and aid the decisions of Democratic and Republican policy makers both during and after the Cold War. Although the Wohlstetters' strategic concepts and analytical methods continue to be highly influential, no book has brought together their most important essays--until now.
Edited by Nonproliferation Policy Education Center (NPEC) research fellow Robert Zarate and NPEC executive director Henry Sokolski, Nuclear Heuristics: Selected Writings of Albert and Roberta Wohlstetter demonstrates not only the historical importance, but also the continuing relevance of the Wohlstetters' work in national security strategy and nuclear policy. It is the first book to make widely available over twenty of Albert and Roberta's most influential published--and unpublished--writings on:
- methods of policy analysis and design; - nuclear deterrence through survivable, controllable and therefore credible strategic forces; - nuclear proliferation and the military potential of civil nuclear energy; - spiraling arms-race myths versus the real, observable dynamics of strategic competition; - the revolutionary potential of non-nuclear technologies of precision, control, and information; and - the continuing need for prudence and pragmatism in the face of changing dangers.
In addition, Nuclear Heuristics provides readers with an introduction to the Wohlstetters' work by editor Robert Zarate; and short commentaries on Wohlstetter writings by Henry S. Rowen (2005 WMD Commissioner and former Assistant Secretary of Defense), Alain C. Enthoven (former Assistant Secretary of Defense), Henry Sokolski (2008 WMD Proliferation and Terrorism Commissioner and former Pentagon official), Richard Perle (former Assistant Secretary of Defense and emeritus Defense Policy Board chairman), Stephen J. Lukasik (former Director of the Pentagon's Advanced Research Projects Agency, now DARPA), and Andrew W. Marshall (Director of the Office of Net Assessment).
Nuclear Heuristics: Selected Writings of Albert and Roberta Wohlstetter is a must-read and an indispensable resource for policy makers, military planners, and strategic analysts, as well as for students who aspire to these positions.
Автор: White Zarate Geraldine Название: Mesquite and the Virgin Valley ISBN: 153165343X ISBN-13(EAN): 9781531653439 Издательство: Неизвестно Цена: 4413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mcevoy, J. P. Zarate, Oscar Название: Introducing quantum theory ISBN: 1840468505 ISBN-13(EAN): 9781840468502 Издательство: TBS/GBS Рейтинг: Цена: 1424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Quantum theory confronts us with bizarre paradoxes which contradict the logic of classical physics. This book takes us on a step-by-step tour with the key figures, including Planck, Einstein, Bohr, Heisenberg and Schrodinger.
Автор: Appignanesi, Richard Zarate, Oscar Название: Introducing freud ISBN: 1840468513 ISBN-13(EAN): 9781840468519 Издательство: TBS/GBS Рейтинг: Цена: 1780.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Demystifies the facts of Freud`s discovery of psychoanalysis. This book tells the story of Freud`s life and ideas from his upbringing in 19th-century Vienna, his early medical career and his encounter with cocaine, to the gradual evolution of his theories on the unconscious, dreams and sexuality.
Описание: A comprehensive guide to the theory and practice of captioning and subtitling.Captioning and Subtitling for d/Deaf and Hard of Hearing Audiences is a comprehensive guide to the theory and practice of captioning and subtitling, with examples and exercises at the end of each chapter. Analyzing the requirements of d/Deaf and hard of hearing audiences in detail, as well as treating the linguistic and technical considerations necessary for effective captioning, this volume will familiarize the reader with the characteristics, needs, and diversity of d/Deaf and hard of hearing audiences. Based on first-hand experience in the field, the book provides a step-by-step guide to making live performances accessible to d/Deaf and hard of hearing audiences. The guide will be valuable reading to students of audiovisual translation, professional subtitlers, and captioners, as well as any organization or venue that engages with d/Deaf and hard of hearing people.
Автор: Cheyenne Janae Название: She Shot at The Moon: A Guided Journal ISBN: 1649909047 ISBN-13(EAN): 9781649909046 Издательство: Неизвестно Рейтинг: Цена: 2941.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A guided journal sharing my life experiences over the past years. As I take you through my journey, I share how I utilized my journal to keep myself on track, emotionally, spiritually, and professionally. It is meant for the reader to follow along and journal as well. Included are journal prompts and blank journal pages to help you get started on your journaling journey.
Описание: This book is based on one of the most important influences on student learning: teachers who believe that they can improve their students` achievements. Along with this, the book explores the notion that this powerful belief can also exist between students, enhancing their achievements but also preparing them for real world encounters and job demands.
Описание: Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Zurich University of Applied Sciences, language: English, abstract: This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website visitors and their current stage within the buying cycle? To study this relationship, an external webpage of IBM and its sub-pages are used to analyze webpage visitors' click and scroll behavior and to assess their interest in the presented content assets. The exploratory investigation was undertaken based on three online surveys with a total sample of 234 participants. The age of classical advertising is over. The introduction of digital technology and the spread of the Internet have led to radical changes in the way companies meet the expectations and interests of their stakeholders. In digital communication, content marketing plays a major role in achieving business benefits. In fact, valuable B2B content marketing initiatives can drive website traffic, customer engagement, and inbound leads, which yield sales and retain customers. In the context of this digital environment, companies increasingly aim to provide relevant, engaging content assets to acquire new leads and create business benefits. This raises the following question: What digital content assets encourage website visitor engagement and how does this relate to customer progress in the B2B buying cycle? According to the literature, content that is consistent, timely and contains exclusivity messages that matter to the target audience lead to engagement. However, engagement is obviously dependent on individual customer needs, motives, and goals. It should, therefore, be interesting for companies to know how to turn their website visits into engaged visits, but research on engagement combined with content mar
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