Digital disruption in marketing and communications, Magnotta, Edoardo
Автор: Horowitz Название: The Art of Electronics ISBN: 0521809266 ISBN-13(EAN): 9780521809269 Издательство: Cambridge Academ Рейтинг: Цена: 13622.00 р. Наличие на складе: Ожидается поступление.
Описание: At long last, here is the thoroughly revised and updated, and long-anticipated, third edition of the hugely successful The Art of Electronics. Widely accepted as the best single authoritative text on electronic circuit design, it will be an indispensable reference and the gold standard for anyone in the field.
Автор: Horowitz Paul Название: The art of electronics The x Chapters ISBN: 1108499945 ISBN-13(EAN): 9781108499941 Издательство: Cambridge Academ Рейтинг: Цена: 8870.00 р. Наличие на складе: Ожидается поступление.
Описание: The x-Chapters is the missing pieces of The Art of Electronics, to be used either as its complement, or as a direct route to exploring some of the most exciting and oft-overlooked topics in advanced electronic engineering. Students, researchers and practitioners will find here techniques and circuits that are unavailable elsewhere.
Автор: Hayes Название: Learning the Art of Electronics ISBN: 0521177235 ISBN-13(EAN): 9780521177238 Издательство: Cambridge Academ Рейтинг: Цена: 17195.00 р. Наличие на складе: Нет в наличии.
Описание: Turn to this book if you want to learn about different types of circuits and their behavior. You will gain a deep and intuitive understanding of circuit operation, be exposed to advanced circuit designs, and learn to build analog and digital devices from first principles using basic components.
Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Название: Secrets and Lies: Digital Security in a Networked World 15th Anniversary Edition ISBN: 1119092434 ISBN-13(EAN): 9781119092438 Издательство: Wiley Рейтинг: Цена: 2661.00 р. 3802.00-30% Наличие на складе: Есть (1 шт.) Описание: This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn`t, just the facts.
Автор: Charbit, Maurice, Название: Digital Signal Processing (DSP) with Python Progra mming ISBN: 1786301261 ISBN-13(EAN): 9781786301260 Издательство: Wiley Рейтинг: Цена: 22010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The parameter estimation and hypothesis testing are the basic tools in statistical inference. These techniques occur in many applications of data processing. , and methods of Monte Carlo have become an essential tool to assess performance. For pedagogical purposes the book includes several computational problems and exercices.
Автор: Ling Название: Synchronization in Digital Communication Systems ISBN: 110711473X ISBN-13(EAN): 9781107114739 Издательство: Cambridge Academ Рейтинг: Цена: 15523.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gain the skills needed to develop and implement synchronization functions in digital communication systems with this practical guide. Based on the author`s extensive industrial design experience, and including detailed implementation examples, it provides an excellent toolkit for practicing engineers and graduate students in digital communications.
Описание: Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user.This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic situations and in confrontational situations. Challenges are identified in order to find ways forward.For better or worse, social media for civic engagement has come of age. Citizens, politicians, and activists are utilizing social media in innovative ways, while bad actors are discovering possibilities for spreading dissension and undermining trust. We are at a sobering inflection point, and this book is your foundation for understanding how we got here and where we are going.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Автор: Magnotta, Edoardo Название: Digital disruption in marketing and communications ISBN: 0367196298 ISBN-13(EAN): 9780367196295 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
Автор: Bachor Название: A Guide to Experiments in Quantum Optics 3e ISBN: 3527411933 ISBN-13(EAN): 9783527411931 Издательство: Wiley Рейтинг: Цена: 16474.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides fully updated coverage of new experiments in quantum optics This fully revised and expanded edition of a well-established textbook on experiments on quantum optics covers new concepts, results, procedures, and developments in state-of-the-art experiments. It starts with the basic building blocks and ideas of quantum optics, then moves on to detailed procedures and new techniques for each experiment. Focusing on metrology, communications, and quantum logic, this new edition also places more emphasis on single photon technology and hybrid detection. In addition, it offers end-of-chapter summaries and full problem sets throughout. Beginning with an introduction to the subject, A Guide to Experiments in Quantum Optics, 3rd Edition presents readers with chapters on classical models of light, photons, quantum models of light, as well as basic optical components. It goes on to give readers full coverage of lasers and amplifiers, and examines numerous photodetection techniques being used today. Other chapters examine quantum noise, squeezing experiments, the application of squeezed light, and fundamental tests of quantum mechanics. The book finishes with a section on quantum information before summarizing of the contents and offering an outlook on the future of the field. -Provides all new updates to the field of quantum optics, covering the building blocks, models and concepts, latest results, detailed procedures, and modern experiments -Places emphasis on three major goals: metrology, communications, and quantum logic -Presents fundamental tests of quantum mechanics (Schrodinger Kitten, multimode entanglement, photon systems as quantum emulators), and introduces the density function -Includes new trends and technologies in quantum optics and photodetection, new results in sensing and metrology, and more coverage of quantum gates and logic, cluster states, waveguides for multimodes, discord and other quantum measures, and quantum control -Offers end of chapter summaries and problem sets as new features A Guide to Experiments in Quantum Optics, 3rd Edition is an ideal book for professionals, and graduate and upper level students in physics and engineering science.
Название: Policy and Marketing Strategies for Digital Media ISBN: 1138305944 ISBN-13(EAN): 9781138305946 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.
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