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African luxury branding, Iqani, Mehita (university Of The Witwatersrand, Johannesburg, South Africa)


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Автор: Iqani, Mehita (university Of The Witwatersrand, Johannesburg, South Africa)
Название:  African luxury branding
ISBN: 9781032129617
Издательство: Taylor&Francis
Классификация:














ISBN-10: 1032129611
Обложка/Формат: Hardback
Страницы: 122
Вес: 0.26 кг.
Дата издания: 28.10.2022
Серия: Routledge critical advertising studies
Язык: English
Иллюстрации: 14 halftones, black and white; 14 illustrations, black and white
Размер: 144 x 224 x 13
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: From soft power to queer futures
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Поставляется из: Европейский союз
Описание: Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.


Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic

Автор: Tounsel Timeka N.
Название: Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic
ISBN: 1978829906 ISBN-13(EAN): 9781978829909
Издательство: Mare Nostrum (Eurospan)
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Цена: 3505.00 р.
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Описание: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson's mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women's possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women's empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.    

Branding black womanhood

Автор: Tounsel, Timeka N.
Название: Branding black womanhood
ISBN: 1978829914 ISBN-13(EAN): 9781978829916
Издательство: Mare Nostrum (Eurospan)
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Цена: 7894.00 р.
Наличие на складе: Нет в наличии.

Описание: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson's mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women's possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women's empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.    

The Other Zulus: The Spread of Zulu Ethnicity in Colonial South Africa

Автор: Michael R. Mahoney
Название: The Other Zulus: The Spread of Zulu Ethnicity in Colonial South Africa
ISBN: 0822353091 ISBN-13(EAN): 9780822353096
Издательство: Wiley EDC
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Цена: 3945.00 р.
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Описание:

In 1879, the British colony of Natal invaded the neighboring Zulu kingdom. Large numbers of Natal Africans fought with the British against the Zulus, enabling the British to claim victory and, ultimately, to annex the Zulu kingdom. Less than thirty years later, in 1906, many of those same Natal Africans, and their descendants, rebelled against the British in the name of the Zulu king. In The Other Zulus, a thorough history of Zulu ethnicity during the colonial period, Michael R. Mahoney shows that the lower classes of Natal, rather than its elites, initiated the transformation in ethnic self-identification, and they did so for multiple reasons. The resentment that Natal Africans felt toward the Zulu king diminished as his power was curtailed by the British. The most negative consequences of colonialism may have taken several decades to affect the daily lives of most Africans. Natal Africans are likely to have experienced the oppression of British rule more immediately and intensely in 1906 than they had in 1879. Meanwhile, labor migration to the gold mines of Johannesburg politicized the young men of Natal. Mahoney's fine-grained local history shows that these young migrants constructed and claimed a new Zulu identity, both to challenge the patriarchal authority of African chiefs and to fight colonial rule.
How Violence Shapes Religion

Автор: Meral Ziya
Название: How Violence Shapes Religion
ISBN: 110845285X ISBN-13(EAN): 9781108452854
Издательство: Cambridge Academ
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Цена: 3642.00 р.
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Описание: In today`s world, we are facing increasing reports of violent incidents involving religious actors. This engaging examination of one of the most serious problems facing us today reveals that the relationship between religion and violence runs deep, and it is violence that leads to and shapes religion.

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Автор: Davis Aeron
Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
ISBN: 0745639836 ISBN-13(EAN): 9780745639833
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Epica Book 28: Creative Communications

Название: Epica Book 28: Creative Communications
ISBN: 1472590694 ISBN-13(EAN): 9781472590695
Издательство: Bloomsbury Academic
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Цена: 11088.00 р.
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Описание:

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.


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