Название: Cambridge IGCSE Mandarin as a Foreign Language, Paperback, 1 Ed ISBN: 1316629899 ISBN-13(EAN): 9781316629895 Издательство: Cambridge Education Рейтинг: Цена: 1688.00 р. Наличие на складе: Есть (1 шт.) Описание: A flexible suite of resources providing full coverage of the Cambridge IGCSE(R) Mandarin as a Foreign Language syllabus (0547) for first examination in 2015.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Mehmet Huseyin Bilgin; Hakan Danis; Ender Demir; U Название: Consumer Behavior, Organizational Strategy and Financial Economics ISBN: 3030094537 ISBN-13(EAN): 9783030094539 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
Автор: Kavoura Androniki, Sakas Damianos P., Tomaras Petros Название: Strategic Innovative Marketing: 4th IC-Sim, Mykonos, Greece 2015 ISBN: 3319816195 ISBN-13(EAN): 9783319816197 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015).- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions.- Ambient Media in the View of the General Public and Their Relation to This Communication Form.- Generation Y Marketing - The Path to Achievement of Successful Marketing Results Among the Young Generation.- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event.- The Role of Gender in the Construction of Self Through Fashion Brands.- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context.- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector.- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? .- Knowledge Management and Employee General Competencies in Accounting Firms.- Personal Characteristics and Job Satisfaction of Greek Banking Employees.- Social Networking Sites' Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students.- Personal Characteristics and Organizational Culture of Greek Banking Employees.- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa.- Led to Change or Change to Lead? .- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook.- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media.- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies.- IMC Strategies of Festivals in Destination Branding.- Tourism Innovation: Theoretical and Empirical Review.- The Communication Role of the 'Imagined Communities' in the Promotion of International Events.- E-Services Development in the Collaborative World.- Business Transformation Through Service Science: A Path for Business Continuity.- The Concept of Corporate Reputation Assessment Model - the Stock Market Investors Perspective.- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool.- Specifics of Marketing in the Process of Reintegration of Slovak Researchers.- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers.- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement.- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations.- Priming Effects On Cross Cultural Business Ethical Perceptions.- Part IV: 2nd Marketing Communication in SMEs.- Understanding Journalists on Twitter: The Czech Case.- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic.- Reverse Logistics in Marketing Campaigns.- Part V: 2nd Marketing in Entrepreneurship.- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms.- The Perception of Warning Signs at Different Cultures.- Humor - The Strongest Emotional Appeal in Advertising.- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet.- Part VI: Business Modelling.- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing.- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes.- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach.- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations.- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs.- Motivations for Participation and E-Wom Among Supporters of Cro
Автор: Reis Название: Marketing and Smart Technologies ISBN: 9811692742 ISBN-13(EAN): 9789811692741 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Поставка под заказ.
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
Автор: Siskind, Mariano Название: Latin American Literature and the Great War ISBN: 113892413X ISBN-13(EAN): 9781138924130 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.
Описание: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses.
Автор: Benson, Katie Название: Lawyers and the Proceeds of Crime ISBN: 1138744867 ISBN-13(EAN): 9781138744868 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This ground-breaking book presents an in-depth empirical analysis of the nature of lawyers` involvement in the facilitation of money laundering, and its control through criminal justice and regulatory mechanisms.
Автор: Savona, Ernesto Название: Criminal Markets and Mafia Proceeds ISBN: 0367739119 ISBN-13(EAN): 9780367739119 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
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