Artificial Intelligence for Marketing Management, Park Thaichon, Sara Quach
Автор: Peter Norvig Название: Paradigms of Artificial Intelligence Programming, ISBN: 1558601910 ISBN-13(EAN): 9781558601918 Издательство: Elsevier Science Рейтинг: Цена: 9599.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Paradigms of AI Programming teaches advanced Common Lisp techniques in the context of building major AI systems.
Автор: Maosong Sun, Xiaojie Wang, Baobao Chang Название: Chinese Computational Linguistics and Natural Language Processing Based on Naturally Annotated Big Data ISBN: 3319690043 ISBN-13(EAN): 9783319690049 Издательство: Springer Рейтинг: Цена: 5300.00 р. Наличие на складе: Есть (3 шт.) Описание: This book constitutes the proceedings of the 16th China National Conference on Computational Linguistics, CCL 2017, and the 5th International Symposium on Natural Language Processing Based on Naturally Annotated Big Data, NLP-NABD 2017, held in Nanjing, China, in October 2017. Minority language information processing.
Artificial Intelligence in Behavioral and Mental Health Care summarizes recent advances in artificial intelligence as it applies to mental health clinical practice. Each chapter provides a technical description of the advance, review of application in clinical practice, and empirical data on clinical efficacy.
In addition, each chapter includes a discussion of practical issues in clinical settings, ethical considerations, and limitations of use. The book encompasses AI based advances in decision-making, in assessment and treatment, in providing education to clients, robot assisted task completion, and the use of AI for research and data gathering.
This book will be of use to mental health practitioners interested in learning about, or incorporating AI advances into their practice and for researchers interested in a comprehensive review of these advances in one source.
Описание: With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company.
Автор: Bohr, Adam Название: Artificial Intelligence In Healthcare ISBN: 0128184388 ISBN-13(EAN): 9780128184387 Издательство: Elsevier Science Рейтинг: Цена: 16505.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Artificial Intelligence in Healthcare Data is more than a comprehensive introduction to artificial intelligence and machine learning. The book is split into two sections with an introduction to current healthcare data challenges that is followed by specific applications and case studies. The editors explore how AI is used as a tool in the analysis of healthcare data, specifically focusing on machine learning, deep learning, natural language processing. data privacy, cybersecurity and the ethics. Other sections explore how AI tools can help to interrogate data across a range of healthcare applications, including AI driven wearables and sensors and AI assisted surgery.
This book will be useful for researchers, graduate students and practitioners in computer science, data science, bioinformatics, health informatics, biomedical engineering and clinical engineering.
Автор: Katsov, Ilya Название: Introduction to algorithmic marketing ISBN: 0692989048 ISBN-13(EAN): 9780692989043 Издательство: Неизвестно Рейтинг: Цена: 9196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Table of Contents
Chapter 1 - Introduction
The Subject of Algorithmic Marketing
The Definition of Algorithmic Marketing
Historical Backgrounds and Context
Programmatic Services
Who Should Read This Book?
Summary
Chapter 2 - Review of Predictive Modeling
Descriptive, Predictive, and Prescriptive Analytics
Описание: Do you want to learn how artificial intelligence can be applied in your company, in marketing and how AI is revolutionizing our life in healthcare and medicine? If yes, then keep reading...
What comes to your mind when you hear the word, artificial intelligence (AI)? Perhaps, you think of a science fiction movie from the likes of Orson Scott Card or other famed authors. Maybe you're thinking of Transformers or Wall-E from Disney. The Disneyization of AI has made it seem like it's a world of pure fantasy that only exists within the human imagination. However, the reality is that we are not far away from using AI in everyday life. Our use of AI continues to increase with each passing year. As we use Amazon, streaming music devices, and other AI that predicts our choices, we realize that machines and technology are starting to permeate every aspect of our existence. Our mobile devices also come with features that include AI.
Most people, who want to learn about new things, will find that one or two books are not entertaining enough for them, so they give up halfway because the books are full of fluff or information that is not useful or simply boring. This book is not going to be like that. Prepare to be amazed by all that you can discover about AI.
With the overload of information, we face in today's society, it's difficult to dissect correct information about AI. The Internet gave rise to a large number of self-professed AI experts. Let me tell you that a lot of what they convey is far from the truth. In general, people can be divided into two categories in terms of AI. The first category is characterized by people who see AI as a joke. They have no clue about the disruptions it will cause and has caused already. The second category is characterized by people who see AI as a potential mass destroyer of humankind. To remain as objective as possible, we may suggest a third category. This category is characterized by people who know that AI is going to have an immense impact on humankind, that it can be used for good and evil, but that in the end, AI will improve the lives of human beings.
It is believed by many, at least by people who are paying attention, that artificial intelligence will be the thing that distinguishes the world of the future from the world we live in today. Artificial intelligence has already become ubiquitous in ways that people do not realize. Sure, many men and women can point to technologies like Alexa and Siri that make their lives easier, but the average person is not aware that all aspects of modern-day life are being impacted by AI. What this means for the smart, savvy business person is that there are many potential business applications for AI in the world of tomorrow that are waiting for the right person to open that door.
This book will contain helpful and concise chapters on AI topics, which can be applied to the business. The chapters draw upon real-life experiences and sources that can help you to grow your business. This book gives a comprehensive guide on the following:
The State of AI in Business
Is AI a Blessing or a Threat in Business?
The Important Ethics Highlighted in AI
How AI is Transforming Industries
How AI is Improving Healthcare
How Big Companies Are Using AI
Trends and Opportunities of AI in Business Applications
How AI is Changing the Job Market
The Future of AI in Business
... AND MORE
If you want to enjoy all the discoveries that you can find in this book, order your copy now
Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
Описание: Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Автор: K. Sudhir, Olivier Toubia Название: Artificial Intelligence in Marketing ISBN: 1802628762 ISBN-13(EAN): 9781802628760 Издательство: Emerald Рейтинг: Цена: 19312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
Автор: Millington Название: Artificial Intelligence for Games,Third Edition ISBN: 1138483974 ISBN-13(EAN): 9781138483972 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial Intelligence is an integral part of every video game. This book helps propfessionals keep up with the constantly evolving technological advances in the fast growing game industry and equips students with up-to-date infortmation they need to jumpstart their careers.
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