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Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity, Robert J Thomas


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Автор: Robert J Thomas
Название:  Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
ISBN: 9789811268175
Издательство: World Scientific Publishing
Классификация: ISBN-10: 9811268177
Обложка/Формат: Hardback
Страницы: 188
Вес: 0.00 кг.
Дата издания: 28.06.2023
Язык: English
Размер: 159 x 237 x 37
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brands value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brands tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom.The purpose of the book is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or ameliorate a specific tragedy, the better prepared leaders and managers are for a brand tragedy, the greater the likelihood of avoiding one and realizing an expedient and constructive outcome when one occurs.


Tragedies, volume i - hercules. trojan women. phoenician women. medea. phaedra

Автор: Seneca, Seneca Fitch, John G.
Название: Tragedies, volume i - hercules. trojan women. phoenician women. medea. phaedra
ISBN: 0674997174 ISBN-13(EAN): 9780674997172
Издательство: Wiley
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Цена: 3952.00 р.
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Описание: Seneca (ca. AD 4 65) authored verse tragedies that strongly influenced Shakespeare and other Renaissance dramatists. Plots are based on myth, but themes reflect imperial Roman politics. John G. Fitch has thoroughly revised his two-volume edition to take account of scholarship that has appeared since its initial publication.

Tragedies

Название: Tragedies
ISBN: 0674997182 ISBN-13(EAN): 9780674997189
Издательство: Wiley
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Цена: 3952.00 р.
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Описание: Seneca (ca. AD 4 65) authored verse tragedies that strongly influenced Shakespeare and other Renaissance dramatists. Plots are based on myth, but themes reflect imperial Roman politics. John G. Fitch has thoroughly revised his two-volume edition to take account of scholarship that has appeared since its initial publication.

Four Revenge Tragedies

Автор: Maus
Название: Four Revenge Tragedies
ISBN: 0192838784 ISBN-13(EAN): 9780192838780
Издательство: Oxford Academ
Цена: 1582.00 р.
Наличие на складе: Нет в наличии.

Название: Oedipus the King and Other Tragedies
ISBN: 0192806858 ISBN-13(EAN): 9780192806857
Издательство: Oxford Academ
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Цена: 1424.00 р.
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Описание: This original and distinctive verse translation of four of Sophocles` plays conveys the vitality of his poetry and the vigour of the plays as performed showpieces, encouraging the reader to relish the sound of the spoken verse and the potential for song within the lyrics.

Euripides IV: Helen, the Phoenician Women, Orestes

Автор: Euripides
Название: Euripides IV: Helen, the Phoenician Women, Orestes
ISBN: 0226308960 ISBN-13(EAN): 9780226308968
Издательство: Wiley
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Цена: 1901.00 р.
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Описание: Offers translations of Euripides` "Medea", "The Children of Heracles", "Andromache", and "Iphigenia among the Taurians", fragments of lost plays by Aeschylus, and the surviving portion of Sophocles` "The Trackers". In this title, introductions for each play offer information about its first production, plot, and reception in antiquity and beyond.

Euripides III: Heracles, the Trojan Women, Iphigenia Among the Taurians, Ion

Автор: Euripides
Название: Euripides III: Heracles, the Trojan Women, Iphigenia Among the Taurians, Ion
ISBN: 0226308820 ISBN-13(EAN): 9780226308821
Издательство: Wiley
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Цена: 1901.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers translations of Euripides` "Medea", "The Children of Heracles", "Andromache", and "Iphigenia among the Taurians", fragments of lost plays by Aeschylus, and the surviving portion of Sophocles` "The Trackers". In this title, introductions for each play offer information about its first production, plot, and reception in antiquity and beyond.

Heroic Image in Five Shakespearean Tragedies

Автор: Proser Matthew N.
Название: Heroic Image in Five Shakespearean Tragedies
ISBN: 0691649057 ISBN-13(EAN): 9780691649054
Издательство: Wiley
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Цена: 15466.00 р.
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Описание: Centers upon the protagonists of Julius Caesar, Macbeth, Othello, Coriolanus, and Antony and Cleopatra. Originally published in 1965. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve t

Clarkston`s Curse: One Child`s Quest to Explain the Series of Tragedies in Her Hometown

Автор: Johns Ann Margaret
Название: Clarkston`s Curse: One Child`s Quest to Explain the Series of Tragedies in Her Hometown
ISBN: 0999345702 ISBN-13(EAN): 9780999345702
Издательство: Неизвестно
Цена: 2585.00 р.
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Описание:

Based on actual events, Clarkston's Curse is the compelling true story of a child growing up in a small town plagued by tragedy.

Fleeing the violence and uncertainty of Detroit and big city living, Ann Margaret's family moved to Clarkston, Michigan, population 1,024. But this sleepy town has a dark side. Between 1969 and 1982, more than forty unexplained accidents and incomprehensible murders struck residents of this rural community.

A true story of mystery, murder, family, and friendship, Clarkston's Curse is a first-hand account of what it was like to grow up in the 1960s and 70s in a small town where tragedy struck with unsettling frequency. More than forty families are forever changed, and thirty people - young and old - didn't survive to tell their tale. Ann did.

The Story of the Night

Автор: Holloway, John
Название: The Story of the Night
ISBN: 0415353238 ISBN-13(EAN): 9780415353236
Издательство: Taylor&Francis
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Цена: 39811.00 р.
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Cycling`s 50 Triumphs and Tragedies

Автор: Woodland Les
Название: Cycling`s 50 Triumphs and Tragedies
ISBN: 0985963646 ISBN-13(EAN): 9780985963644
Издательство: Неизвестно
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Цена: 4139.00 р.
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Описание: Brings together Arthur Green`s scholarly writings, centred on the history of early Hasidism, and his highly personal approach to a rebirth of Jewish spirituality in our own day. In choosing to present them in this way he asserts a claim that they are all of a piece. They represent one man`s attempt to wade through history and text, language and symbol, and an array of voices both past and present.

Typical Tragedies: A Book of Poetry

Автор: Ashe Patrick
Название: Typical Tragedies: A Book of Poetry
ISBN: 1734847735 ISBN-13(EAN): 9781734847734
Издательство: Неизвестно
Цена: 1723.00 р.
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Описание: From Patrick Ashe, longtime writer and recently published novelist, now comes a collection of poetry spanning 21 years. While often brooding and expressive, Ashe's poetry goes for society's jugular while yearning for its heart, leaving sardonic questions and sincere affections in its wake. Inspirations span poetry giants like W.B. Yeats and Sylvia Plath as well as rock greats like Leonard Cohen and Trent Reznor. "Hear the sound of the Truth / In the stuttering of forced feat / The feckless tries and holy cries / Of failure propped on honored seat."

Название: Racine`s Roman Tragedies: Essays on Britannicus and Berenice
ISBN: 900450480X ISBN-13(EAN): 9789004504806
Издательство: Brill
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Цена: 25702.00 р.
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Описание: In two of his most famous plays, Britannicus and Berenice, Racine depicts the tragedies of characters trapped by the ideals, desires, and cruelties of ancient Rome. This international collection of essays deploys cutting-edge research to illuminate the plays and their contexts.
For Racine, Rome is more than a location, it is a set of values and traditions, a space of opportunity and oppression. The contributors to this volume examine Racine’s stagecraft, his exploration of time and space, sound and silence, and the ways in which he develops his own distinctive understanding of tragedy. The reception of his plays by contemporaries and subsequent generations also features. In Racine’s hands, Rome becomes a state of mind, haunted by both past and future.

This book's dedicatee, Richard Parish, passed away on January 1st 2022, just before publication. We would like to dedicate this collection of essays to his memory.


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