If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.
You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean.
Breaking down topics such as automated driving and intelligent robotics powered by artificial intelligence, blockchain-based cryptocurrencies and smart contracts, drug development and optimization of financial investment portfolios by quantum computing, and more is imperative to being ready for what the future of industry holds. Whether your own digital transformation journey takes place within your private or public organization, your studies, or your individual household, Digital Fluency maps out a concrete digital action plan for all of your technology and innovation strategy needs.
What You Will Learn
Gain guidance in the digital age without requiring any previous knowledge about digital technologies and digital transformation
Get acquainted with the most popular current and prospective applications of artificial intelligence, blockchain technology, and quantum computing across a wide range of industries including healthcare, financial services, and the automobile industry
Become familiar with the digital innovation models of Amazon, Google, Microsoft, IBM, and other world-leading organizations
Implement your own digital transformation successfully along the eight core dimensions of a concrete digital action plan
Who This Book Is For
Thought-leaders, business executives and industry strategists, management and strategy consultants, politicians and policy makers, entrepreneurs, financial analysts, investors and venture capitalists, students and research scientists, as well as general readers, who want to become digitally fluent.
Автор: Maosong Sun, Xiaojie Wang, Baobao Chang Название: Chinese Computational Linguistics and Natural Language Processing Based on Naturally Annotated Big Data ISBN: 3319690043 ISBN-13(EAN): 9783319690049 Издательство: Springer Рейтинг: Цена: 5300.00 р. Наличие на складе: Есть (3 шт.) Описание: This book constitutes the proceedings of the 16th China National Conference on Computational Linguistics, CCL 2017, and the 5th International Symposium on Natural Language Processing Based on Naturally Annotated Big Data, NLP-NABD 2017, held in Nanjing, China, in October 2017. Minority language information processing.
Автор: Stefan Edelkamp Название: Algorithmic Intelligence ISBN: 3319655957 ISBN-13(EAN): 9783319655956 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book the author argues that the basis of what we consider computer intelligence has algorithmic roots, and he presents this with a holistic view, showing examples and explaining approaches that encompass theoretical computer science and machine learning via engineered algorithmic solutions. Part I of the book introduces the basics. The author starts with a hands-on programming primer for solving combinatorial problems, with an emphasis on recursive solutions. The other chapters in the first part of the book explain shortest paths, sorting, deep learning, and Monte Carlo search. A key function of computational tools is processing Big Data efficiently, and the chapters in Part II of the book examine traditional graph problems such as finding cliques, colorings, independent sets, vertex covers, and hitting sets, and the subsequent chapters cover multimedia, network, image, and navigation data. The highly topical research areas detailed in Part III are machine learning, problem solving, action planning, general game playing, multiagent systems, and recommendation and configuration. Finally, in Part IV the author uses application areas such as model checking, computational biology, logistics, additive manufacturing, robot motion planning, and industrial production to explain how the techniques described may be exploited in modern settings. The book is supported with a comprehensive index and references, and it will be of value to researchers, practitioners, and students in the areas of artificial intelligence and computational intelligence.
Автор: Park Thaichon, Sara Quach Название: Artificial Intelligence for Marketing Management ISBN: 1032248483 ISBN-13(EAN): 9781032248486 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
Автор: Katsov, Ilya Название: Introduction to algorithmic marketing ISBN: 0692989048 ISBN-13(EAN): 9780692989043 Издательство: Неизвестно Рейтинг: Цена: 9196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Table of Contents
Chapter 1 - Introduction
The Subject of Algorithmic Marketing
The Definition of Algorithmic Marketing
Historical Backgrounds and Context
Programmatic Services
Who Should Read This Book?
Summary
Chapter 2 - Review of Predictive Modeling
Descriptive, Predictive, and Prescriptive Analytics
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Table of Contents
Chapter 1 - Introduction
The Subject of Algorithmic Marketing
The Definition of Algorithmic Marketing
Historical Backgrounds and Context
Programmatic Services
Who Should Read This Book?
Summary
Chapter 2 - Review of Predictive Modeling
Descriptive, Predictive, and Prescriptive Analytics
Описание: Do you want to learn how artificial intelligence can be applied in your company, in marketing and how AI is revolutionizing our life in healthcare and medicine? If yes, then keep reading...
What comes to your mind when you hear the word, artificial intelligence (AI)? Perhaps, you think of a science fiction movie from the likes of Orson Scott Card or other famed authors. Maybe you're thinking of Transformers or Wall-E from Disney. The Disneyization of AI has made it seem like it's a world of pure fantasy that only exists within the human imagination. However, the reality is that we are not far away from using AI in everyday life. Our use of AI continues to increase with each passing year. As we use Amazon, streaming music devices, and other AI that predicts our choices, we realize that machines and technology are starting to permeate every aspect of our existence. Our mobile devices also come with features that include AI.
Most people, who want to learn about new things, will find that one or two books are not entertaining enough for them, so they give up halfway because the books are full of fluff or information that is not useful or simply boring. This book is not going to be like that. Prepare to be amazed by all that you can discover about AI.
With the overload of information, we face in today's society, it's difficult to dissect correct information about AI. The Internet gave rise to a large number of self-professed AI experts. Let me tell you that a lot of what they convey is far from the truth. In general, people can be divided into two categories in terms of AI. The first category is characterized by people who see AI as a joke. They have no clue about the disruptions it will cause and has caused already. The second category is characterized by people who see AI as a potential mass destroyer of humankind. To remain as objective as possible, we may suggest a third category. This category is characterized by people who know that AI is going to have an immense impact on humankind, that it can be used for good and evil, but that in the end, AI will improve the lives of human beings.
It is believed by many, at least by people who are paying attention, that artificial intelligence will be the thing that distinguishes the world of the future from the world we live in today. Artificial intelligence has already become ubiquitous in ways that people do not realize. Sure, many men and women can point to technologies like Alexa and Siri that make their lives easier, but the average person is not aware that all aspects of modern-day life are being impacted by AI. What this means for the smart, savvy business person is that there are many potential business applications for AI in the world of tomorrow that are waiting for the right person to open that door.
This book will contain helpful and concise chapters on AI topics, which can be applied to the business. The chapters draw upon real-life experiences and sources that can help you to grow your business. This book gives a comprehensive guide on the following:
The State of AI in Business
Is AI a Blessing or a Threat in Business?
The Important Ethics Highlighted in AI
How AI is Transforming Industries
How AI is Improving Healthcare
How Big Companies Are Using AI
Trends and Opportunities of AI in Business Applications
How AI is Changing the Job Market
The Future of AI in Business
... AND MORE
If you want to enjoy all the discoveries that you can find in this book, order your copy now
Описание: Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.
Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
