Описание: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Автор: Vincent, Susan J. (centre For Renaissance And Early Modern Studies, University Of York, Uk) Название: Eod hair ISBN: 0857851705 ISBN-13(EAN): 9780857851703 Издательство: Bloomsbury Academic Рейтинг: Цена: 13464.00 р. Наличие на складе: Нет в наличии.
Описание: Bobs, beards, blondes and beyond, Hair takes us on a lavishly illustrated journey into the world of this remarkable substance and our complicated and fascinating relationship with it. Taking the key things we do to it in turn, this book captures its importance in the past and into the present: to individuals and society, for health and hygiene, in social and political challenge, in creating ideals of masculinity and womanliness, in being a vehicle for gossip, secrets and sex. Using art, film, personal diaries, newspapers, texts and images, Susan J. Vincent unearths the stories we have told about hair and why they are important. From ginger jibes in the seventeenth century to bobbed-hair suicides in the 1920s, from hippies to Roundheads, from bearded women to smooth metrosexuals, Hair shows the significance of the stuff we nurture, remove, style and tend. You will never take it for granted again.
Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Loh Xian Jun Название: Polymers for Personal Care Products and Cosmetics ISBN: 1782622950 ISBN-13(EAN): 9781782622956 Издательство: Royal Society of Chemistry Рейтинг: Цена: 33581.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All aspects of the personal care industry will be comprehensively discussed in Polymers for Personal Care Products and Cosmetics.
Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Автор: , Shipley Carrie, Rigoletto Ray Название: Hair: Testing, Process and Repair for the Cosmetic Industry ISBN: 0820604054 ISBN-13(EAN): 9780820604053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This focus book covers Hair: Testing, Processing and Repair for the Cosmetic Industry.
Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This book overs Part 12: Sustainabiity and Eco-Responsibility.
Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This focus book covers Cosmetic Industry Approaches to Epigenetics and Molecular Biology.
Автор: , Buell Donald, Ross Michael Название: Manufacturing: Process Techniques for the Cosmetic Industry ISBN: 0820604046 ISBN-13(EAN): 9780820604046 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 19127.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This focus book covers Manufacturing: Process Techniques for the Cosmetic Industry.
The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.
Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty "culturists." Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah "Madame Rachel" Leverson to the elegant showrooms of Eug ne Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein. By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.
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