How to Do Critical Discourse Analysis: A Multimodal Introduction, Andrea Mayr, David Machin
Старое издание
Автор: Karen Stollznow Название: On the Offensive: Prejudice in Language Past and Present ISBN: 1108791786 ISBN-13(EAN): 9781108791786 Издательство: Cambridge Academ Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why are certain words and phrases deemed offensive? How can language reveal prejudice and discrimination, even if not intended? Through identifying and analyzing offensive language, from explicit insults to more hidden discriminatory terms, this book uncovers the reasons behind how and why words can offend.
Автор: K?d?r Название: Understanding Politeness ISBN: 1107031680 ISBN-13(EAN): 9781107031685 Издательство: Cambridge Academ Рейтинг: Цена: 15682.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This groundbreaking exploration navigates the reader through the fascinating area of politeness. With its reader-friendly style, carefully constructed exercises and useful glossary, Understanding Politeness will be welcomed by both researchers and postgraduate students working on politeness, pragmatics and sociolinguistics.
Автор: Dediu Название: An Introduction to Genetics for Language Scientists ISBN: 1107001293 ISBN-13(EAN): 9781107001299 Издательство: Cambridge Academ Рейтинг: Цена: 11562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the last few decades we have discovered enormous amounts about our genomes, their evolution and, importantly for linguists and language scientists, the genetic foundations of language and speech. Accessible and readable, this introduction is designed specifically for students and researchers working in language and linguistics. It carefully focuses on the most relevant concepts, methods and findings in the genetics of language and speech, and covers a wide range of topics such as heritability, the molecular mechanisms through which genes influence our language, and the evolutionary forces affecting them. Filling a large gap in the literature, this essential guide explores relevant examples including hearing loss, stuttering, dyslexia, brain growth and development, as well as the normal range of variation. It also contains a helpful glossary of terms, and a wide range of references so the reader can pursue topics of interest in more depth.
Автор: Valenzuela Название: Meaning in English ISBN: 1107480167 ISBN-13(EAN): 9781107480162 Издательство: Cambridge Academ Рейтинг: Цена: 4118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A compact introduction to semantics, connecting semantic issues with cognitive science through numerous examples of up-to-date experimental research. This textbook is accessible to beginners and undergraduates, with no prior knowledge of linguistic analysis, taking courses in linguistics, English studies, English language and the cognitive sciences.
Автор: Valenzuela Название: Meaning in English ISBN: 1107096375 ISBN-13(EAN): 9781107096370 Издательство: Cambridge Academ Рейтинг: Цена: 11722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A compact introduction to semantics, connecting semantic issues with cognitive science through numerous examples of up-to-date experimental research. This textbook is accessible to beginners and undergraduates, with no prior knowledge of linguistic analysis, taking courses in linguistics, English studies, English language and the cognitive sciences.
Автор: Paltridge, Brian Название: Discourse analysis ISBN: 082648557X ISBN-13(EAN): 9780826485571 Издательство: Continuum Рейтинг: Цена: 3760.00 р. Наличие на складе: Поставка под заказ.
Описание: Serves as an introduction to discourse analysis. Intended for students, this book examines different approaches to discourse, looking at discourse and society, discourse and pragmatics, discourse and genre, discourse and conversation, discourse grammar, corpus-based approaches to discourse and critical discourse analysis.
Автор: Andrea Mayr, David Machin Название: How to Do Critical Discourse Analysis: A Multimodal Introduction ISBN: 1529772990 ISBN-13(EAN): 9781529772999 Издательство: Sage Publications Рейтинг: Цена: 17741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.
Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.
Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.
This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.
David Machin is Professor of Linguistics at Shanghai International Studies University.
Andrea Mayr is an Associate Professor at Zayed University.
Автор: Ledin Per, Machin David Название: Introduction to Multimodal Analysis ISBN: 1350069132 ISBN-13(EAN): 9781350069138 Издательство: Bloomsbury Academic Рейтинг: Цена: 5226.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Автор: Paltridge Brian Название: Discourse Analysis ISBN: 1441167625 ISBN-13(EAN): 9781441167620 Издательство: Bloomsbury Academic Рейтинг: Цена: 5067.00 р. Наличие на складе: Нет в наличии.
Описание: This is the new edition of Discourse Analysis: An Introduction, an accessible and widely-used introduction to the analysis of discourse. In its 10 chapters the book examines different approaches to discourse, looking at discourse and society, discourse and pragmatics, discourse and genre, discourse and conversation, discourse grammar, corpus-based approaches to discourse and critical discourse analysis. The book includes the following features: -A full companion website, featuring student and lecturer resources -A new chapter on multimodal discourse analysis -Chapter summaries outlining the key areas covered -Updated examples drawn from film, television, the media and everyday life -Explanations of technical terms in each chapter -Discussion tasks and data analysis projects at the end of each chapter -Student exercises and answer keys for each chapter-Suggestions for further reading This engagingly written introduction to discourse analysis is essential for students encountering discourse analysis for the first time, whether at undergraduate or postgraduate level. It should be on every reading list.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Описание: Exploring how critical thinking is expressed in writing, this book investigates the specific linguistic elements involved in this process. Ian Bruce takes a genre-based approach to compare the textual expression of critical thinking in samples of academic, professional and journalistic writing, using five studies to examine the similarities and differences in the elements deployed across different genres. Looking at phenomena such as the relations between propositions and words which express the writer’s personal attitude, content-organizing patterns, and the role of metaphor, this book highlights the most important contributory factors in the expression of critical thinking. Providing an in-depth exploration of how it is articulated through different types of specialist writing, this book provides a lens to both examine texts and to identify and practice this skill.
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