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Influencers and Creators: Business, Culture and Practice, Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel


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Цена: 6334.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября

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Автор: Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel   (Роберт Козинец)
Название:  Influencers and Creators: Business, Culture and Practice
Перевод названия: Роберт Козинец: Создатели и влиятельные люди. Бизнес, культура и практика
ISBN: 9781529768640
Издательство: Sage Publications
Классификация:
ISBN-10: 1529768640
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.04 кг.
Дата издания: 03.05.2023
Язык: English
Размер: 186 x 233 x 22
Ключевые слова: Advertising,Society & culture: general
Подзаголовок: Business, culture and practice
Рейтинг:
Поставляется из: Англии
Описание:

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the worlds most important new media phenomena.




The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

Автор: Deziel Melanie
Название: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
ISBN: 1734329009 ISBN-13(EAN): 9781734329001
Издательство: Неизвестно
Рейтинг:
Цена: 3093.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

An adaptable and evergreen guide you'll come back to again and again.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

The Content Fuel Framework will challenge you--and enable you--to tell stories in entirely new ways.

Influencers and Creators: Business, Culture and Practice

Автор: Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel
Название: Influencers and Creators: Business, Culture and Practice
ISBN: 1529768659 ISBN-13(EAN): 9781529768657
Издательство: Sage Publications
Рейтинг:
Цена: 17741.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

Driving the Technical Sale: Winning over the technical influencers. Master the Evaluation process. Paving the way for expansion.

Автор: Knight Lance
Название: Driving the Technical Sale: Winning over the technical influencers. Master the Evaluation process. Paving the way for expansion.
ISBN: 147877665X ISBN-13(EAN): 9781478776659
Издательство: Неизвестно
Рейтинг:
Цена: 1648.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This intimate, revisionist portrait of Fidel Castro, shows how an unlikely young Cuban led his country in revolution and transfixed the world.

100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers

Автор: Spanier Leslie
Название: 100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers
ISBN: 195078830X ISBN-13(EAN): 9781950788309
Издательство: Неизвестно
Рейтинг:
Цена: 4128.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you plan on knowing best strategies & tips for Digital Marketing, and want to be the top Influencers, then keep reading...

In the last decade, social media has gained much notoriety as a means of making income. In fact, so many digital marketers and companies alike, have built a financial empire off the bounties of digital marketing.

Organizations and industries alike now choose social media, especially popular platforms like Facebook, Instagram, and YouTube for their marketing hub. According to recent research, 24% of the over six thousand global marketers who were surveyed revealed that the social media platform has been an important part of their marketing strategy for the past five years. They utilize these platforms to spread awareness and to promote their product.

So, why has it become the main mode of marketing? Well, the reason is not far from the fact that it affords marketers an opportunity to tailor their content to what is likely going to resonate with its targeted audience.

Could you be one of them?

You see, most people makes the same mistakes - with both tips and tricks and their final marketing strategy. You may even make costly errors which causes you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top social media celebs and people most successful in this line, which maximize your chance to be the top Influencer. Tips the majority of Americans don't know about.

100 Secret Social Marketing Tricks for 2019 Includes:

  • General Marketing Tricks
  • Reviewing Your Marketing Strategy.
  • Facebook Digital Marketing Tricks
  • YouTube Digital Marketing Tricks
  • Instagram Digital Marketing Tricks
  • Targeting Audience
  • Snapchat marketing pro tips and tricks are thoroughly discussed
  • And much, much more

Much of this advice goes against conventional online marketing wisdom. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and again, the data shows that it works. Even applying one or two things inside could result in a 5 or 10% increase in your final outcome.

So if you want to avoid leaving thousands of dollars on the table, and get the highest price when selling your home, click "add to cart"

Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business

Автор: Hollister Mark
Название: Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business
ISBN: 1950931293 ISBN-13(EAN): 9781950931293
Издательство: Неизвестно
Рейтинг:
Цена: 2328.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business

Inside this book you will discover:

  • The reason why you should advertise on Instagram
  • Building a Strong Instagram Profile
  • Instagram Content
  • Growing your Fan Base
  • Converting Followers into Clients Via Instagram Sales Funnel
  • Road to 10k Followers a Month
  • Secrets to engaging with your audience when marketing on Instagram
  • The best methods for selling products to customers as a small business or personal brand

Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.

Personal branding benefits your business by:

  • Establishing credibility and through leadership
  • Growing your network
  • Helping you market yourself
  • Attracting new opportunities
  • Increasing sales
  • Helping you reach your business goals
  • How to incorporate a unique selling proposition into your personal branding
  • How to access opportunities that can take your brand to the next level
  • How to use business storytelling to sell products in both physical and online marketplaces

So, don't delay it any longer. Take this opportunity and get this book now. You will be amazed by the skills you quickly attain

Grab your copy today Scroll up and click the "Buy Now" button

Tik Tok Marketing for Enterpreneurs: the beginner`s guide to grow your business with tik tok and influencers marketing

Автор: Kasey Robert
Название: Tik Tok Marketing for Enterpreneurs: the beginner`s guide to grow your business with tik tok and influencers marketing
ISBN: 180144076X ISBN-13(EAN): 9781801440769
Издательство: Неизвестно
Рейтинг:
Цена: 2469.00 р.
Наличие на складе: Нет в наличии.

Описание:

This book will take you on easy-to-use ways to find your target Tik Tok Audience and how to run an influencer marketing campaign on the app.

Instagram Marketing 2019: Grow Your Instagram Account for Your Business Through Influencers, Advertising, and Growth Hack Secrets

Автор: Klein Eric
Название: Instagram Marketing 2019: Grow Your Instagram Account for Your Business Through Influencers, Advertising, and Growth Hack Secrets
ISBN: 1774340615 ISBN-13(EAN): 9781774340615
Издательство: Неизвестно
Рейтинг:
Цена: 2511.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book will give you the tools to grow your Instagram account very quickly and gain a loyal, engaging audience that you can eventually monetize

Have you tried over and over to grow your Instagram account, but you just can get any new followers, likes, or comments? Have you tried spamming pictures with a bunch of hashtags only to receive fake comments and engagement? The best strategy to take for Instagram is a long-term approach and build a real following that will buy from you.

Inside this book, you'll learn about:

  • Developing a theme for your page.
  • Utilizing hashtags, influencers, and shoutouts.
  • Engagement and Instagram stories for your brand.
  • Running Instagram Ads and tracking performance with analytics.
  • Much, much more...

Scroll up and listen to your copy today

Instagram Marketing 2019: Grow Your Instagram Account for Your Business through Influencers, Advertising, and Growth Hack Secrets

Автор: Klein Eric
Название: Instagram Marketing 2019: Grow Your Instagram Account for Your Business through Influencers, Advertising, and Growth Hack Secrets
ISBN: 1774340607 ISBN-13(EAN): 9781774340608
Издательство: Неизвестно
Рейтинг:
Цена: 1704.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book will give you the tools to grow your Instagram account very quickly and gain a loyal, engaging audience that you can eventually monetize

Have you tried over and over to grow your Instagram account, but you just can get any new followers, likes, or comments? Have you tried spamming pictures with a bunch of hashtags only to receive fake comments and engagement? The best strategy to take for Instagram is a long-term approach and build a real following that will buy from you.

Inside this book, you'll learn about:

  • Developing a theme for your page.
  • Utilizing hashtags, influencers, and shoutouts.
  • Engagement and Instagram stories for your brand.
  • Running Instagram Ads and tracking performance with analytics.
  • Much, much more...

Scroll up and listen to your copy today

Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business!

Автор: Hanes Michael
Название: Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business!
ISBN: 1761030051 ISBN-13(EAN): 9781761030055
Издательство: Неизвестно
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book covers the topic of Instagram and will educate you on how this social media platform can be used to grow a large following, build a strong brand image, and increase your sales figures.

Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business!

Автор: Hanes Michael
Название: Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business!
ISBN: 1761032399 ISBN-13(EAN): 9781761032394
Издательство: Неизвестно
Рейтинг:
Цена: 3447.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Research Perspectives on Social Media Influencers and Brand Communication

Автор: Watkins Brandi
Название: Research Perspectives on Social Media Influencers and Brand Communication
ISBN: 1793613613 ISBN-13(EAN): 9781793613615
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 17952.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.


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