Full-Throttle Franchise: The Culture, Business and Politics of Fast & Furious, Fraser Elliott, Joshua Gulam, Sarah Feinstein
Автор: Fleury James, Hartzheim Bryan Hikari, Mamber Название: The Franchise Era: Managing Media in the Digital Economy ISBN: 1474477747 ISBN-13(EAN): 9781474477741 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
Описание:
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making " analysing the complex industrial practice of managing franchises across interconnected online platforms.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Описание: Charts the history of Gene Roddenberry`s creation across five decades alongside the cultural development of the United States and asks: are we heading for the utopian Federation future, or is it slipping ever further away from reality?
The Alien films are perceived to be a fractured franchise, each one loosely related to the others. They are nonlinear, complicated, convoluted: a collection of genre movies ranging from horror to war to farce.
But on closer examination, the threads that bind together these films are strong and undeniable. The series is a model of Catherine Keller's cosmology as a cycle of order out of chaos, an illustration of her concept of evil as discreation.
When viewed through the lens of Keller's Face of the Deep, the Alien films resolve into a cohesive whole. The series becomes six views of the idea of evil-as-exploitation, its origins, and its consequences. Each film expands on the concept of evil set forth by its predecessors, complicating that conception, and retroactively enriching readings of the films that came before.
Автор: James Fleury, Bryan Hikari Hartzheim, Stephen Mamber Название: The Franchise Era: Managing Media in the Digital Economy ISBN: 1474419224 ISBN-13(EAN): 9781474419222 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Описание: Take Your Business from Average to Extraordinary
The Wealthy Franchisee Scott Greenberg's firsthand experience as an award-winning franchisee teaches entrepreneurs how to maximize not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance in a variety of service industries. Readers will learn how to:
Explore their own mental responses and become more self-aware
Bring out the best in employees and build superstar teams
Dazzle customers and increase sales with emotionally satisfying experiences
Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy
Описание: Explores how fans intervene in the production of mass media. Scholars analyse the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success.
Описание: The Franchise Fix helps franchisees set up their food franchise business for success.
Автор: Brehmer Nat Название: Puppet Master Complete: A Franchise History ISBN: 1476676305 ISBN-13(EAN): 9781476676302 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive history of the most successful straight-to-video horror franchise of all time: Puppet Master. The book provides an in-depth exploration of all fourteen films to date and the action figures, comics, and other merchandise that have helped to keep the brand alive for the past 30 years.
Автор: Meikle Kyle Название: Adaptations in the Franchise Era: 2001-16 ISBN: 1501318721 ISBN-13(EAN): 9781501318726 Издательство: Bloomsbury Academic Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Adaptations in the Franchise Era re-evaluates adaptation's place in a popular culture marked by the movement of content and audiences across more media borders than ever before. While adaptation has historically been understood as the transfer of stories from one medium to another-more often than not, from novel to film-the growing interconnectedness of media and media industries in the early twenty-first century raises new questions about the form and function of adaptation as both a product and a process. Where does adaptation fit within massive franchises that span pages, stages, screens, and theme parks?
Rising scholar Kyle Meikle illuminates adaptation's enduring and essential role in the rise of franchises in the 2000s and 2010s. During that decade-and-a-half, adaptations set the foundation for multiplexed, multiplied film series, piloted streaming television's forays into original programming, found their way into audiences' hands in apps and video games, and went live in theatrical experiences on Broadway and beyond. The proliferation of adaptations was matched only by a proliferation of adaptation, as fans remixed and remade their favourite franchises online and off-. This volume considers how producers and consumers defined adaptations-and how adaptations defined themselves-through the endless intertextual play of the franchise era.
Автор: Kyle Meikle Название: Adaptations in the Franchise Era: 2001-16 ISBN: 1501318713 ISBN-13(EAN): 9781501318719 Издательство: Bloomsbury Academic Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Adaptations in the Franchise Era re-evaluates adaptation's place in a popular culture marked by the movement of content and audiences across more media borders than ever before. While adaptation has historically been understood as the transfer of stories from one medium to another-more often than not, from novel to film-the growing interconnectedness of media and media industries in the early twenty-first century raises new questions about the form and function of adaptation as both a product and a process. Where does adaptation fit within massive franchises that span pages, stages, screens, and theme parks?
Rising scholar Kyle Meikle illuminates adaptation's enduring and essential role in the rise of franchises in the 2000s and 2010s. During that decade-and-a-half, adaptations set the foundation for multiplexed, multiplied film series, piloted streaming television's forays into original programming, found their way into audiences' hands in apps and video games, and went live in theatrical experiences on Broadway and beyond. The proliferation of adaptations was matched only by a proliferation of adaptation, as fans remixed and remade their favourite franchises online and off-. This volume considers how producers and consumers defined adaptations-and how adaptations defined themselves-through the endless intertextual play of the franchise era.
Straightforward, no-fluff. Written for entrepreneurs by an entrepreneur.
Expanded and completely revised 2020 edition. This is a definitive step-by-step guide to franchising your business, written by an industry expert.
"After reading this book, and applying its principles, I have no doubt you and your company will be in a much better place to succeed in franchising." - Ray Titus, CEO of United Franchise Group, founder of the world's largest sign franchise, Signarama
Take your business to the next level
The timing has never been - and will never be - better to take your current business to the next level via franchising. Now more than ever, people are looking for structured business opportunities that they can invest into, have a sense of ownership and pride, and build a better future for themselves and their families.
This book is an in-depth look at everything you need to know on How to Franchise Your Business. In these pages, you will learn:
What exactly is franchising?
Why franchise?
How much does franchising my business cost?
How long will franchising my business take?
How many locations do I need to have before franchising my business?
Franchising vs licensing and other growth options
Franchising laws, rules & regulations
The (4) Phases to franchising your business
In addition, this book provides resources and references including:
Top franchise tradeshows and websites
Top franchise attorneys, brokers, and finance companies
Top franchise software, sales outsourcing, marketing and PR agencies
And more
Franchising is the least risky, lowest cost method for expanding a business dramatically. Start your business expansion journey today. This book gives you everything you need to learn to begin.
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The author has helped develop and sell over 100 franchises since 2012, and now actively works as the president of VentureX, a brand of franchising giant United Franchise Group. Jason has been a regional developer, and the Director of Franchise Development for 9 Multinational Franchise Brands. He is an Air Force veteran, experienced entrepreneur having built, from scratch, a real estate company that was sold and franchised. Jason has an MBA, a Cornell University Marketing Certification, has been featured on the cover of Realtor Magazine and made the Forbes 30 Under 30 in January 2012.
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The short and simple foreword is written by Ray Titus, CEO and Founder of United Franchise Group. Ray is the founder of the world's largest sign franchise, Signarama, with 800+ locations in 40+ countries. Ray's father, Roy Titus, started the MinuteMan Press franchise. Ray has spent his entire life in the franchising world, and now owns and operates 9 franchise brands with over 1400 franchisees in 60+ countries.
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This book is the most current, simple, straightforward solution to helping you learn exactly what it takes to get started as a franchisor in the United States.
"Jason is a cornucopia of knowledge and the epitome of execution. He knows how to get things done " -Jaffar Wahdat, Founder and CEO
"Having worked with hundreds of franchise development professionals across the industry, I am confident that there are few others at Jason's level. His understanding of what it takes to be successful and most important commitment to executing on that plan is unrivaled." - Eli Robinson, COO
