Описание: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.
Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes:
The role of analytics in delivering effective messages on the web
Understanding the web by understanding its hidden structures
Being recognized on the web - and watching your own competitors
Visualizing networks and understanding communities within them
Measuring sentiment and making recommendations
Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics
Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Автор: ?loi Boss? And Basel Solaiman Название: Information Fusion And Analytics For Big Data And Iot ISBN: 1630810878 ISBN-13(EAN): 9781630810870 Издательство: Artech House Рейтинг: Цена: 26426.00 р. Наличие на складе: Нет в наличии.
Описание: The Internet of Things (IoT) and Big Data are hot topics in the world of intelligence operations and information gathering. This first-of-its-kind volume reveals the benefits of addressing these topics with the integration of Fusion of Information and Analytics Technologies (FIAT). The book explains how FIAT is materialized into decision support systems that are capable of supporting the prognosis, diagnosis, and prescriptive tasks within complex systems and organizations.This unique resource offers keen insight into how complex systems emerge from the interrelation of social and cognitive information, cyber and physical worlds, and the various models of decision-making and situational awareness. Practitioners also discover the central notions of analytics and information fusion. Moreover the book introduces propos such as integration through a FIAT computational model and applications at the systems level. This book concludes with a list of prospective research activities that can contribute towards the required FIAT integration for critical application domains such as: energy, health, transport and defense and security.
Автор: Guller, Mohammed Название: Big data analytics with spark ISBN: 1484209656 ISBN-13(EAN): 9781484209653 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Big Data Analytics with Spark is a step-by-step guide for learning Spark, which is an open-source fast and general-purpose cluster computing framework for large-scale data analysis.
Автор: Wei Lee Woon; Zeyar Aung; Oliver Kramer; Stuart Ma Название: Data Analytics for Renewable Energy Integration ISBN: 3319509462 ISBN-13(EAN): 9783319509464 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book constitutes revised selected papers from the 4th ECML PKDD Workshop on Data Analytics for Renewable Energy Integration, DARE 2016, held in Riva del Garda, Italy, in September 2016.
Автор: Venkata Maruti Viswanath Gunturi; Shashi Shekhar Название: Spatio-Temporal Graph Data Analytics ISBN: 3319677705 ISBN-13(EAN): 9783319677705 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights some of the unique aspects of spatio-temporal graph data from the perspectives of modeling and developing scalable algorithms.
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Название: Data Analytics ISBN: 1138035483 ISBN-13(EAN): 9781138035485 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Effective presentation of analytical results is the key to close a project successfully. With the meteoric rise in the popularity of data science and analytics, business executives focus on analytics` strategic interpretation and managerial implications, as well as value creation from analytics.
Автор: Wei Lee Woon; Zeyar Aung; Stuart Madnick Название: Data Analytics for Renewable Energy Integration ISBN: 331913289X ISBN-13(EAN): 9783319132891 Издательство: Springer Рейтинг: Цена: 5590.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book constitutes revised selected papers from the second ECML PKDD Workshop on Data Analytics for Renewable Energy Integration, DARE 2014, held in Nancy, France, in September 2014. The 11 papers presented in this volume were carefully reviewed and selected for inclusion in this book.
Автор: Vincenzo Morabito Название: Big Data and Analytics ISBN: 3319106643 ISBN-13(EAN): 9783319106649 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars.
Автор: Wei Lee Woon; Zeyar Aung; Stuart Madnick Название: Data Analytics for Renewable Energy Integration ISBN: 3319274295 ISBN-13(EAN): 9783319274294 Издательство: Springer Рейтинг: Цена: 5590.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bookconstitutes revised selected papers from the third ECML PKDD Workshop on DataAnalytics for Renewable Energy Integration, DARE 2015, held in Porto, Portugal,in September 2015. The 10 papers presented in this volume were carefully reviewed and selected forinclusion in this book.
Описание: Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.
Автор: Shamanth Kumar; Fred Morstatter; Huan Liu Название: Twitter Data Analytics ISBN: 1461493714 ISBN-13(EAN): 9781461493716 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of building visual analytic tools, and the best strategies to address these issues.
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