Kilpatrick Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing 9783031074219

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Автор: Kilpatrick
Название: Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing
ISBN: 9783031074219
Издательство: Springer
Классификация:

Торговля и маркетинг

Сравнительное правоведение

Международное право

Международное экономическое и торговое право

Развлекательное право и право о средствах массовой информации

Базы данных

Искусственный интеллект

ISBN-10: 3031074211
Обложка/Формат: Hardback
Страницы: 457
Вес: 0.88 кг.
Дата издания: 22.12.2022
Серия: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Язык: English
Издание: 1st ed. 2023
Иллюстрации: 1 illustrations, black and white; xvii, 457 p. 1 illus.
Размер: 235 x 155
Читательская аудитория: Professional & vocational
Основная тема: Law
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Дополнительное описание: Part I: Antitrust in Data Driven Markets.- International Report.- Australia.- Austria.- Belgium.- France.- Germany.- Hungary.- Norway.- Switzerland.- United Kingdom.- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, Kilpatrick