Описание: From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.
The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.
This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Описание: Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.
Автор: Meyer G D & Heppard K Название: Entrepreneurship as Strategy ISBN: 076191580X ISBN-13(EAN): 9780761915805 Издательство: Sage Publications Рейтинг: Цена: 13306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
Автор: Zerrillo Philip, Joshi Havovi, Itthiopassagul Pannapachr Название: Start-up Thailand: The Entrepreneurs` Journey ISBN: 9811216185 ISBN-13(EAN): 9789811216183 Издательство: World Scientific Publishing Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.
Автор: Ciar?n Mac an Bhaird Название: Resourcing Small and Medium Sized Enterprises ISBN: 3790828181 ISBN-13(EAN): 9783790828184 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a world of increasing financial uncertainty and growing unemployment, the macroeconomic contribution of SMEs is more important than ever.
Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketingstrategies with potent mindsetwork.
Experienced marketer Rachel Allan Rachel has created this innovative system, and she shares it with you in Authentic, Dynamic, Savvy.
She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on three core elements:
Authentic campaigns
Dynamic strategy
Savvy research
However, if you are serious about creating holistic life and business success, you need to know about - and implement - three other crucial elements. The details of all six elements are revealed in this refreshing guide to results-focused marketing.
Get ready to become one of the new generation of business owners who are creating success on their terms. Take control, and make the leap from chaos to clarity - without going dotty
The Challenge of Sustainability: Corporate Governance in a Complicated World reviews the evolution of five types of corporate governance and their different sustainability objectives. It discusses the challenges for boards in achieving sustainability from an environmental, economic, employment, and social perspective and introduces the concept of a political tragedy of the commons if boards do what is in the best interests of their profitability only, without considering their responsibilities and unintended consequences for their stakeholders. It explains how volatility, uncertainty, complexity, and ambiguity complicate making sustainable decisions. This book explores ways of helping prevent such negative outcomes.
John Zinkin asserts the director’s need to reconcile volatility with vision, uncertainty with understanding, complexity with courage and commitment, and ambiguity with adaptability. To prevent a potential political tragedy of the commons, the book suggests new decision-making processes; treating employees differently; and makes the case for reforming capitalism. It is aimed at managers, board members and all those who influence them, including shareholder activists, corporate legal personnel, politicians, activists and general readers interested in applying some of these suggestions in their roles as stakeholders, managers and directors.
Автор: Sternad Название: Digging Deeper ISBN: 1783535385 ISBN-13(EAN): 9781783535385 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digging Deeper reveals an alternative to a myopic capitalism. Remarkable examples from around the world vividly demonstrate how enterprises can create real value through focusing on the 6 Ls, long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously.
Автор: Hisrich Robert D, Stanco Tony, Wisniewski Helena S Название: Academic Entrepreneurship: Creating The Ecosystem For Your University ISBN: 9811210632 ISBN-13(EAN): 9789811210631 Издательство: World Scientific Publishing Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the increasing interest in entrepreneurship, a wealth of new ideas and technologies, and a need for new sources of revenue, the focus of this book is to provide insights on the process, elements, and activities needed for a university to successfully create new entrepreneurial ventures. The topics covered include: establishing the process itself, patents and copyrights, the role of incubators and accelerators, and funding sources for starting and growing the new ventures. This book provides the basics for a university to fulfill its third mission — to positively impact the well being of the surrounding area and the local, national, and world economies.
Автор: Shen, Jie , Dumont, Jenny , Deng, Xin Название: Green Human Resource Management in Chinese Enterprises ISBN: 0367252848 ISBN-13(EAN): 9780367252847 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: This books looks at green human resource management (HRM) and how it may enable effective implementation of organizational green initiatives. Through qualitative and quantitative research methods, it explores what and why green HRM practices are adopted by firms, and how these practices influence workplace behaviours.
Автор: Kariv Название: Female Entrepreneurship and the New Venture Creation ISBN: 041589686X ISBN-13(EAN): 9780415896863 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Female Entrepreneurship and New Venture Creation captures the diversity of female entrepreneurship, providing a valuable synthesis of the insights that emerge from the stories of women entrepreneurs around the world. Accompanied by an array of online resources, this book will be valuable for students of entrepreneurship, as well as professionals.
Автор: Apoorv R. Sharma, Balvinder Shukla, Manoj Joshi Название: The Role of Business Incubators in the Economic Growth of India ISBN: 3110635844 ISBN-13(EAN): 9783110635843 Издательство: Walter de Gruyter Цена: 12078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To study the role of business incubators in the economic growth of India, it is imperative to understand whether or not incubators reduce the mortality of start-ups. Are incubators instrumental in providing an effective platform for accelerating the growth of start-ups? Do the existing incubators meet the expectations of start-ups? Are incubated start-ups able to attract funding from venture capitalists? These are only some of the questions that fall within the scope of this research. In this book, the authors explore the subject in-depth in an attempt to respond to them. For the purpose of this study, primary and secondary research data were used. In the context of American, European and Chinese incubator industries, this data was readily available. However, due to its nascent stage, there was not enough secondary data available in the context of the Indian incubation industry. Therefore, primary research was carried out. Thus, in order to design the research, structured interviews with the founders of start-ups and incubator managers were conducted. The findings of the study reveal that, despite the gaps between the offering of incubators and the expectations of start-ups, there is a positive impact of business incubators on job creation, wealth generation and the creation of intellectual property.
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