Understanding Digital Industry, Boehmer, Christine (UMR 7179 CNRS/MNHN, Paris, France) Theil, Jean-Christophe Fabre, Anne-Claire Herrel, Anthony
Автор: Marco Guerzoni Название: Product Variety in Automotive Industry ISBN: 3319019066 ISBN-13(EAN): 9783319019062 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- Chapter 1: Variety in the Automobile Industry.- Chapter2: The Economics of Variety.- Chapter3: Empirical Analysis.- Conclusion.
Автор: Williams Название: Understanding the Hospitality Consumer ISBN: 1138134724 ISBN-13(EAN): 9781138134720 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer': * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Описание: The book offers a comprehensive appraisal of the phenomenon from a thorough study of the cement industry. Considered as a model of spatial competition in economic textbooks and inherently local, the industry globalized in the 1980s.
Автор: Chen Название: US Firms` Business Competence in the Taiwanese IT Industry ISBN: 3319320270 ISBN-13(EAN): 9783319320274 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.
Автор: Imbrogiano, Jean-Pierre Название: Understanding Sustainability Performance in Business Organizations ISBN: 1032344105 ISBN-13(EAN): 9781032344102 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions.
Автор: Rasiel, Ethan M. Название: The McKinsey Mind ISBN: 0071374299 ISBN-13(EAN): 9780071374293 Издательство: McGraw-Hill Рейтинг: Цена: 4460.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A manual for achieving McKinsey-style solutions and success. It reveals the secrets behind the powerhouse firm`s success and discusses how executives from various fields or industry can use those tactics in day-to-day decision-making. It explores how McKinsey tools and techniques can be applied to business problem sin various settings.
Название: Managing Digital Transformation ISBN: 036744268X ISBN-13(EAN): 9780367442682 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In Social Media Marketing Mastery, you will discover:
A simple trick you can do to increase sales with your ad campaigns profitably
The best social media platforms you should be marketing on today
The one method that you should follow when creating your customer profiles
Why using these specific social media marketing software's can help you for making money with social media marketing
Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
So, if you don't just want to transform your bank account but instead revolutionize your life, then click "Add to cart" in the top right corner NOW
Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In Social Media Marketing Mastery, you will discover:
A simple trick you can do to increase sales with your ad campaigns profitably
The best social media platforms you should be marketing on today
The one method that you should follow when creating your customer profiles
Why using these specific social media marketing software's can help you for making money with social media marketing
Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
So, if you don't just want to transform your bank account but instead revolutionize your life, then click "Add to cart" in the top right corner NOW
Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Название: Managing Digital Transformation ISBN: 0367441977 ISBN-13(EAN): 9780367441975 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
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