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Product Innovation Toolbox - A Field Guide to Consumer Understanding and Research, Second Edition, Lopetcharat, K


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Автор: Lopetcharat, K
Название:  Product Innovation Toolbox - A Field Guide to Consumer Understanding and Research, Second Edition
ISBN: 9781119712848
Издательство: Wiley
Классификация:

ISBN-10: 111971284X
Обложка/Формат: Hardback
Страницы: 560
Вес: 1.21 кг.
Дата издания: 27.10.2022
Язык: English
Издание: 2 ed
Размер: 268 x 170 x 33
Читательская аудитория: Professional & vocational
Подзаголовок: A field guide to consumer understanding and research
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: In this prize-winning exploration of the meaning of home, Annie Zaidi reflects on the cultural conflicts in India that have shaped her identity. Zaidi provides a nuanced perspective on land and regional affinity, migration and otherisation, and the ways in which memory works to attach us to a particular place.


      Старое издание

Consumer Product Innovation and Sustainable Design

Автор: Roy Robin
Название: Consumer Product Innovation and Sustainable Design
ISBN: 0415869986 ISBN-13(EAN): 9780415869980
Издательство: Taylor&Francis
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Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumer Product Innovation and Sustainable Design will be a resource for design professionals, design students and all practitioners of sustainabilty in this arena. It creates a new understanding of the theories behind product evolution and shows the possible future of product design to acheive a more sustainable consumer system.

Design Thinking

Автор: Plattner Hasso
Название: Design Thinking
ISBN: 364226638X ISBN-13(EAN): 9783642266386
Издательство: Springer
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Цена: 20263.00 р.
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Описание: This book represents the latest results in design thinking research. It offers insights into new findings by the HPI-Stanford Design Thinking Research Program and helps readers understand what it takes to foster real innovation.

Design Thinking Research

Автор: Hasso Plattner; Christoph Meinel; Larry Leifer
Название: Design Thinking Research
ISBN: 331986971X ISBN-13(EAN): 9783319869711
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in companies, and introduce new technologies and their functions. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is design thinking. Accordingly, design thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life. This edition offers a historic perspective on the theoretical foundations of design thinking. Within the four topic areas, various frameworks, methodologies, mindsets, systems and tools are explored and further developed. The first topic area focuses on team interaction, while the second part addresses tools and techniques for productive collaboration. The third section explores new approaches to teaching and enabling creative skills and lastly the book examines how design thinking is put into practice. All in all, the contributions shed light and provide deeper insights into how to support the collaboration of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.

Simulating Knowledge Dynamics in Innovation Networks

Автор: Nigel Gilbert; Petra Ahrweiler; Andreas Pyka
Название: Simulating Knowledge Dynamics in Innovation Networks
ISBN: 3662511487 ISBN-13(EAN): 9783662511480
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This text introduces SKIN (Simulation Knowledge Dynamics in Innovation Networks), an agent-based simulation model that primarily focuses on joint knowledge creation and exchange of knowledge in innovation co-operations and networks.

Design Thinking Research

Автор: Christoph Meinel and Larry Leifer
Название: Design Thinking Research
ISBN: 3030289591 ISBN-13(EAN): 9783030289591
Издательство: Springer
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Цена: 22359.00 р.
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Описание: Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.

Design thinking research

Название: Design thinking research
ISBN: 331997081X ISBN-13(EAN): 9783319970813
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. Researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series.Offering readers a closer look at design thinking, and its innovation processes and methods, this volume covers topics ranging from understanding success factors of design thinking to exploring the potential that lies in the use of digital technologies. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields, such as the health sector or software development.Thinking and devising innovations are inherently human activities – so is design thinking. Accordingly, design thinking is not merely the result of special courses or of being gifted or trained: it is a way of dealing with our environment and improving techniques, technologies and life. As such, the research outcomes compiled in this book should increase knowledge and provide inspiration to all seeking to drive innovation – be they experienced design thinkers or newcomers.

Putting Design Thinking to Work

Автор: Steven Ney; Christoph Meinel
Название: Putting Design Thinking to Work
ISBN: 3030196089 ISBN-13(EAN): 9783030196080
Издательство: Springer
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Цена: 7965.00 р.
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Описание: This book discusses how the methods and mindsets of design thinking empower large organizations to create groundbreaking innovations. Arguing that innovations must effectively tackle so-called “wicked problems,” it shows how design thinking enables managers and innovators to create the organizational spaces and practices needed for breakthrough innovations. Design thinking equips actors with the tools and methods for harnessing the creative tensions inherent in pluralist, often conflicting disciplinary approaches. This, however, requires the transformation of contemporary organizational cultures away from monolithic, integrated models (or identities) toward more pluralist, dynamic and flexible institutional identities. Based on real-world cases from a wide range of organizations around the globe, the book offers managers and innovators practical guidance on initiating and managing the cultural transformations required for effective innovation.

Structural Transformation: Understanding the New Drivers of Investment, Innovation and Institutions

Автор: Mahtaney Piya
Название: Structural Transformation: Understanding the New Drivers of Investment, Innovation and Institutions
ISBN: 9813346612 ISBN-13(EAN): 9789813346611
Издательство: Springer
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents a comprehensive and incisive analysis of Structural transformation which is among the most relevant and crucial themes of contemporary economics.

Design Thinking Research

Автор: Plattner
Название: Design Thinking Research
ISBN: 3319403818 ISBN-13(EAN): 9783319403816
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and at the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem solutions, to creative collaboration in the real world, and the interplay of designers and engineers. But the topics go beyond this in their detailed exploration of Design Thinking and its use in IT systems engineering fields, or even from a management perspective. The authors show how these methods and strategies actually work in companies, introduce new technologies and their functions, and demonstrate how Design Thinking can influence such unexpected topics as marriage. Furthermore, readers will learn how special-purpose Design Thinking can be used to solve wicked problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is Design Thinking. Accordingly, Design Thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.

Innovators` Marketplace

Автор: Yukio Ohsawa; Yoko Nishihara
Название: Innovators` Marketplace
ISBN: 3642444563 ISBN-13(EAN): 9783642444562
Издательство: Springer
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Цена: 16769.00 р.
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Описание: With numerous illustrations, this volume guides readers through both the components and the overall process of Innovators` Marketplace, a game-based business innovation learning tool that allows players to both invent and evaluate commercial ideas.

Design Thinking Research

Автор: Hasso Plattner; Christoph Meinel; Larry Leifer
Название: Design Thinking Research
ISBN: 3319068229 ISBN-13(EAN): 9783319068220
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
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Описание: The focus of the investigation is on what people are doing and thinking when engaged in creative design innovation and how their innovation work can be supported.Therefore, within three topic areas, various frameworks, methodologies, mind sets, systems and tools are explored and further developed.

Design Thinking Research

Автор: Hasso Plattner; Christoph Meinel; Larry Leifer
Название: Design Thinking Research
ISBN: 3319196405 ISBN-13(EAN): 9783319196404
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany.


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