Автор: Matthew Dixon, Brent Adamson, Pat Spenner and Nick Название: The Challenger Customer ISBN: 0241196566 ISBN-13(EAN): 9780241196564 Издательство: Random House - Penguin Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these `mobilizers` and equip them with the tools to effectively challenge their own organizations on your behalf.
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