Название: Studying digital media audiences ISBN: 1138224561 ISBN-13(EAN): 9781138224568 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Автор: Nightingale, Virginia Название: Studying Audiences ISBN: 0415024471 ISBN-13(EAN): 9780415024471 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Jens E. Kjeldsen Название: Rhetorical Audience Studies and Reception of Rhetoric ISBN: 331961617X ISBN-13(EAN): 9783319616179 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Название: Studying Digital Media Audiences ISBN: 0367878194 ISBN-13(EAN): 9780367878191 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Автор: O. Ogunyemi Название: Journalism, Audiences and Diaspora ISBN: 1349498637 ISBN-13(EAN): 9781349498635 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection takes the study of diasporic communication beyond the level of simply praising its existence, to offering critical engagements and analysis with the systems of journalistic production, process and consumption practices as they relate to people who are living outside the borders of their birth nation.
Автор: Hollifield, C Ann , Coffey, Amy Jo Название: Media Analytics ISBN: 1138581038 ISBN-13(EAN): 9781138581036 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
Автор: Claire Seungeun Lee Название: Soft Power Made in China ISBN: 3030065936 ISBN-13(EAN): 9783030065935 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences’ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the “outsourced soft power.” While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field.Grounded in the author’s multi-site field research focused on television spheres, Soft Power Made in China argues that China’s soft power paradox in South Korea and Japan—two quasi-Sinophone countries—is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.
Автор: Das Название: The Future of Audiences ISBN: 3319756370 ISBN-13(EAN): 9783319756370 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
Описание: Explains what happened to music--for both artists and fans--when music went online.
Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base.
Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today's networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive.
Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.
Автор: Mcclellan, Woodford Название: Race/gender/class/media ISBN: 1032042117 ISBN-13(EAN): 9781032042114 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
Автор: Benamou Название: Transnational Television and Latinx Diasporic Audiences ISBN: 3031115260 ISBN-13(EAN): 9783031115264 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is based on a mixed-method, longitudinal study of the transmission, production, and reception of Spanish- and Portuguese-language television in four global cities with expanding Latinx diasporic populations. The author tracks and analyzes the production practices of Spanish-language broadcasters, the highlights of news and cultural affairs coverage, changes in the shooting locations and sociocultural discourses of telenovelas (both imported from Latin America and domestically produced), the presence of SLTV in the national political sphere, and the modes of media access and opinions of over 400 viewers in Detroit, Los Angeles, Miami, and Madrid. The possibilities created by SLTV and PLTV for achieving a sense of enfranchisement are explored. Intended for a general, as well as academic reading audience.
Описание: Examines what Hoolywood knew about its audiences between the 1920s and 1990s. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences.
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