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Understanding Media, McLuhan, Marshall


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Цена: 14545.00р.
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Автор: McLuhan, Marshall
Название:  Understanding Media
ISBN: 9780415255493
Издательство: Taylor&Francis
Классификация:


ISBN-10: 041525549X
Обложка/Формат: Hardback
Страницы: 400
Вес: 0.75 кг.
Дата издания: 18.05.2001
Серия: Routledge classics
Язык: English
Издание: 2 ed
Размер: 167 x 242 x 29
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Поставляется из: Европейский союз


Central Asia: Contexts for Understanding

Автор: David W. Montgomery
Название: Central Asia: Contexts for Understanding
ISBN: 0822946785 ISBN-13(EAN): 9780822946786
Издательство: Marston Book Services
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Цена: 11088.00 р.
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Описание: This textbook offers the most comprehensive introduction to Central Asia available.

Understanding Korean webtoon culture :

Автор: Jin, Dal Yong,
Название: Understanding Korean webtoon culture :
ISBN: 0674291328 ISBN-13(EAN): 9780674291324
Издательство: Wiley
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Цена: 3318.00 р.
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Описание: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Understanding media

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 2755.00 р.
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Media management and artificial intelligence

Автор: Connock, Alex
Название: Media management and artificial intelligence
ISBN: 103210094X ISBN-13(EAN): 9781032100944
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Understanding Authenticity in Chinese Cultural Heritage

Автор: Anke Hein, Christopher J. Foster
Название: Understanding Authenticity in Chinese Cultural Heritage
ISBN: 1032269898 ISBN-13(EAN): 9781032269894
Издательство: Taylor&Francis
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Цена: 19140.00 р.
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Описание: Understanding Authenticity in Chinese Cultural Heritage explores the construction of "authenticity" and its consequences in relation to Chinese cultural heritage - those objects, texts, and intangible practices concerned with China`s past.

Understanding Hypermedia 2.0

Название: Understanding Hypermedia 2.0
ISBN: 0714836575 ISBN-13(EAN): 9780714836577
Издательство: Phaidon Press Ltd.
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Цена: 3952.00 р.
Наличие на складе: Есть (1 шт.)
Описание: A guide to digital media, from websites to satellite connections.

Understanding virtual reality :

Автор: Sarah Jones, Steve Dawkins, Julian McDougall
Название: Understanding virtual reality :
ISBN: 1032061030 ISBN-13(EAN): 9781032061030
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Описание: This book provides critical commentary on key issues around virtual reality, using media technology as a tool to challenge perspectives for learning and understanding cultural diversities.

Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities

Автор: Smith Viktor
Название: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
ISBN: 0367509210 ISBN-13(EAN): 9780367509217
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Re-Understanding Media: Feminist Extensions of Marshall McLuhan

Автор: Sharma Sarah
Название: Re-Understanding Media: Feminist Extensions of Marshall McLuhan
ISBN: 1478017872 ISBN-13(EAN): 9781478017875
Издательство: Mare Nostrum (Eurospan)
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Цена: 3505.00 р.
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Описание: The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans

Understanding Western Culture

Автор: Guobin Xu; Yanhui Chen; Lianhua Xu
Название: Understanding Western Culture
ISBN: 9811342849 ISBN-13(EAN): 9789811342844
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Promoting cultural understanding in a globalized world, this collection offers a new perspective on Western philosophy and religion through the voices of Chinese scholars. It examines the evolution of economic and political structures across the United States and the European Union, as well as key developments in various educational systems in the United Kingdom, Sweden, the US, France and Germany. As an interdisciplinary study situated at the intersection of sociology, history, culture and philosophy, this book re-examines pivotal structures and developments in Western countries and provides readers with a succinct yet effective way of mastering a deeper understanding of Western culture.

Understanding Global Media

Автор: Terry Flew
Название: Understanding Global Media
ISBN: 1137446544 ISBN-13(EAN): 9781137446541
Издательство: Springer
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Цена: 10760.00 р.
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Описание: This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China.Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

Understanding abstract concepts across modes in multimodal discourse

Автор: Gorska, Elzbieta
Название: Understanding abstract concepts across modes in multimodal discourse
ISBN: 0367244829 ISBN-13(EAN): 9780367244828
Издательство: Taylor&Francis
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Цена: 9798.00 р.
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Описание: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist, the first of its kind to provide a detailed account of such phenomena in multimodal discourse.


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