Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Поставка под заказ.
Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Описание: Using compelling examples and analysis, this open access book How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss’s wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the ‘fighting fitness’ of contending groups – provoking new stories, identities and classes along the way.
This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics.
The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) – so long separated into the contrasting disciplines of natural sciences and the humanities – can now be understood as part of one turbulent sphere of knowledge-production and innovation.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollection.com. Open access was funded by Knowledge Unlatched.
Автор: Gordon Название: Net Locality - Why Location Matters in a Networked World ISBN: 1405180617 ISBN-13(EAN): 9781405180610 Издательство: Wiley Рейтинг: Цена: 12189.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an introduction to the new theory of Net Locality and the profound effect on individuals and societies when everything is located or locatable.
Автор: Hartley John Название: How We Use Stories and Why That Matters ISBN: 150135163X ISBN-13(EAN): 9781501351631 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Using compelling examples and analysis, How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss's wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the 'fighting fitness' of contending groups - provoking new stories, identities and classes along the way.
This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics. The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) - so long separated into the contrasting disciplines of natural sciences and the humanities - can now be understood as part of one turbulent sphere of knowledge-production and innovation.
Автор: Daniel Walsch Название: Why Communication Matters ISBN: 1516501152 ISBN-13(EAN): 9781516501151 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why Communication Matters is a compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life.The essays are organized by theme into eleven chapters. These themes include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership. The book also touches on communication theories and concepts, shares the author's reflections, and looks ahead to what the future of interpersonal communication may hold. Each of the entries is followed by discussion questions for use in class or as prompts for self-reflection or writing.The organization of the text allows professors and students to move effortlessly between topics, making the connections that seem most appropriate for the organization of diverse communication courses. Designed to lead to meaningful interactions among those who aim to advance the act of communicating in their personal and professional lives, Why Communication Matters can be used in communication courses and by professionals whose careers require excellent communication skills.
Название: Why love matters ISBN: 1433129299 ISBN-13(EAN): 9781433129292 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As our current systems of decision-making are increasingly unable to meet the global challenges of climate change, resource depletion, poverty, healthcare, economic instability and global violence, the contributors in this book make a radical proposal for an innovative form of governance that is based on core human values such as love, compassion, care, justice and dignity. Arising from a concern that the «old paradigm» of alienation, consumerism, selfishness and exploitation is damaging for humankind and the family of Earth, the book postulates that a new way of being must be in place so that intrinsic values of caring for others should underpin the intent of our decisions at personal, regional, national, international and global levels. With illustrative references and examples in fields of politics, economy, health and peace, the content of this book argues forcefully that Love, with a capital L, matters in governance, where values can serve as the basis to transform human consciousness about international institutions, community relationships and individual actions. Why Love Matters provides an important introductory text to students of global governance, management studies, political economics, international relations and peace studies, and equally offers illuminating and instructive ideas to leaders, managers and practitioners who are interested in what values-based governance means and looks like and how to go about it in practice.
Автор: Corbett John Название: An Intercultural Approach to English Language Teaching ISBN: 178892861X ISBN-13(EAN): 9781788928618 Издательство: Gazelle Book Services Рейтинг: Цена: 32750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a thoroughly revised, updated and expanded edition of a practical introduction to intercultural education for teachers of English as a second language. This new edition addresses developments in the field since the publication of the 1st edition, including the impact of online resources for English language education.
Название: Why love matters ISBN: 1433129280 ISBN-13(EAN): 9781433129285 Издательство: Peter Lang Рейтинг: Цена: 6713.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As our current systems of decision-making are increasingly unable to meet the global challenges of climate change, resource depletion, poverty, healthcare, economic instability and global violence, the contributors in this book make a radical proposal for an innovative form of governance that is based on core human values such as love, compassion, care, justice and dignity. Arising from a concern that the «old paradigm» of alienation, consumerism, selfishness and exploitation is damaging for humankind and the family of Earth, the book postulates that a new way of being must be in place so that intrinsic values of caring for others should underpin the intent of our decisions at personal, regional, national, international and global levels. With illustrative references and examples in fields of politics, economy, health and peace, the content of this book argues forcefully that Love, with a capital L, matters in governance, where values can serve as the basis to transform human consciousness about international institutions, community relationships and individual actions. Why Love Matters provides an important introductory text to students of global governance, management studies, political economics, international relations and peace studies, and equally offers illuminating and instructive ideas to leaders, managers and practitioners who are interested in what values-based governance means and looks like and how to go about it in practice.
Название: Rethinking language use in digital africa ISBN: 1800412290 ISBN-13(EAN): 9781800412293 Издательство: Неизвестно Рейтинг: Цена: 9380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book challenges the view that digital communication in Africa is relatively unsophisticated and questions the assumption that digital communication has a damaging effect on indigenous African languages. It offers a paradigm of language merging that provides a blueprint for the decolonization of African languages through digital platforms.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
