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Transmedia Television, Evans, Elizabeth


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Автор: Evans, Elizabeth
Название:  Transmedia Television
ISBN: 9780415882927
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415882923
Обложка/Формат: Hardback
Страницы: 220
Вес: 0.44 кг.
Дата издания: 14.02.2011
Серия: Comedia
Язык: English
Размер: 237 x 164 x 21
Подзаголовок: Audiences, new media, and daily life
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Поставляется из: Европейский союз


Multiplicity and cultural representation in transmedia storytelling :

Автор: Underberg-Goode, Natalie,
Название: Multiplicity and cultural representation in transmedia storytelling :
ISBN: 0367746468 ISBN-13(EAN): 9780367746469
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes.

Fanvids: Television, Women, and Home Media Re-Use

Автор: E. Charlotte Stevens
Название: Fanvids: Television, Women, and Home Media Re-Use
ISBN: 9462985863 ISBN-13(EAN): 9789462985865
Издательство: NBN International
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Цена: 25766.00 р.
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Описание: Fanvids, or vids, are short videos created in media fandom. Made from television and film sources, they are neither television episodes nor films; they resemble music videos but are non-commercial fanworks that construct creative and critical analyses of existing media. The creators of fanvids-called vidders-are predominantly women, whose vids prompt questions about media historiography and pleasures taken from screen media. Vids remake narratives for an attentive fan audience, who watch with a deep knowledge of the source text(s), or an interest in the vid form itself. Fanvids: Television, Women, and Home Media Re-Use draws on four decades of vids, produced on videotape and digitally, to argue that the vid form's creation and reception reveals a mode of engaged spectatorship that counters academic histories of media audiences and technologies. Vids offer an answer to the prevalent questions: What happens to television after it's been aired? How and by whom is it used and shared? Is it still television?

Understanding The Simpsons: Animating the Politics and Poetics of Participatory Culture

Автор: Moritz Fink
Название: Understanding The Simpsons: Animating the Politics and Poetics of Participatory Culture
ISBN: 9462988315 ISBN-13(EAN): 9789462988316
Издательство: NBN International
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Цена: 23443.00 р.
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Описание: Accolades such as "the best TV show of the twentieth century" or "the longest-running scripted series on American prime-time television" have elevated The Simpsons to the pop culture pantheon, while also suggesting the very vintage character of the program. But the label "The Simpsons" refers not just to a show that seems to belong to a bygone television era, it implies a rich narrative universe, including a set of iconic figures, familiar across continents and generations.

Through the lens of transmedia studies, Understanding The Simpsons traces the franchise’s trajectory, exploring how one of the most popular comedy series of all time has redefined the intersections between corporate media and participatory culture, as the kernel of its cult meaning.

Understanding engagement in transmedia culture

Автор: Evans, Elizabeth (university Of Nottingham, Uk)
Название: Understanding engagement in transmedia culture
ISBN: 1138632791 ISBN-13(EAN): 9781138632790
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Описание: This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

Автор: Avi Santo
Название: Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
ISBN: 0292772548 ISBN-13(EAN): 9780292772540
Издательство: Mare Nostrum (Eurospan)
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Цена: 3505.00 р.
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Описание:

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions.

Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

Understanding Engagement in Transmedia Culture

Автор: Evans, Elizabeth
Название: Understanding Engagement in Transmedia Culture
ISBN: 1138632783 ISBN-13(EAN): 9781138632783
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Convergent Wrestling

Автор: Reinhard, CarrieLynn
Название: Convergent Wrestling
ISBN: 0367660679 ISBN-13(EAN): 9780367660673
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Place and Immersion in Contemporary Transmedia Storytelling

Автор: Hancox, Donna
Название: Place and Immersion in Contemporary Transmedia Storytelling
ISBN: 0367222388 ISBN-13(EAN): 9780367222383
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented.

Convergent Wrestling

Название: Convergent Wrestling
ISBN: 0815377649 ISBN-13(EAN): 9780815377641
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This book explores the ways in which professional wrestling has been affected by the current era of `convergence`, combining a range of genres, character types, business practices and narratives, all in one spectacle.

The Revolution in Transmedia Storytelling through Place

Автор: Hancox, Donna
Название: The Revolution in Transmedia Storytelling through Place
ISBN: 0367697335 ISBN-13(EAN): 9780367697334
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Transmedia Character Studies

Автор: Kunz, Tobias
Название: Transmedia Character Studies
ISBN: 1032285079 ISBN-13(EAN): 9781032285078
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Lego Studies

Автор: Wolf Mark
Название: Lego Studies
ISBN: 0415722918 ISBN-13(EAN): 9780415722919
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание:

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.

LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.


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