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The Routledge Companion to Advertising and Promotional Culture, West, Emily


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Автор: West, Emily
Название:  The Routledge Companion to Advertising and Promotional Culture
ISBN: 9780415888011
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0415888018
Обложка/Формат: Hardback
Страницы: 488
Вес: 1.02 кг.
Дата издания: 29.03.2013
Серия: Routledge media and cultural studies companions
Язык: English
Издание: 2 ed
Иллюстрации: 16 tables, black and white; 13 halftones, black and white
Размер: 244 x 188 x 33
Читательская аудитория: General (us: trade)
Подзаголовок: De expugnatione terrae sanctae libellus. thomas agnellus de morte et sepultura henrici regis angliae junioris. gesta fulconis filii warini. excerpta ex otiis imperialibus gervasii tileburiensis
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Поставляется из: Европейский союз


      Новое издание
Routledge Companion to Advertising and Promotional Culture

Автор: Powers, Barry D.
Название: Routledge Companion to Advertising and Promotional Culture
ISBN: 0367645106 ISBN-13(EAN): 9780367645106
Издательство: Taylor&Francis
Цена: 33686.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.


Routledge Companion to Advertising and Promotional Culture

Автор: Powers, Barry D.
Название: Routledge Companion to Advertising and Promotional Culture
ISBN: 0367645106 ISBN-13(EAN): 9780367645106
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

The Routledge Companion to Advertising and Promotional Culture

Автор: West, Emily
Название: The Routledge Companion to Advertising and Promotional Culture
ISBN: 1138779849 ISBN-13(EAN): 9781138779846
Издательство: Taylor&Francis
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Цена: 10258.00 р.
Наличие на складе: Поставка под заказ.

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Автор: Davis Aeron
Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
ISBN: 0745639836 ISBN-13(EAN): 9780745639833
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Marketing

Автор: Mullin
Название: Promotional Marketing
ISBN: 1138567485 ISBN-13(EAN): 9781138567481
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In today`s connected world, promotion is fundamental to everything we do to drive business

Advertising and Promotional Culture

Автор: P David Marshall; Joanne Morreale
Название: Advertising and Promotional Culture
ISBN: 1137026235 ISBN-13(EAN): 9781137026231
Издательство: Springer
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Цена: 4750.00 р.
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Описание:

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Promotional Cultures

Автор: Davis Aeron
Название: Promotional Cultures
ISBN: 0745639828 ISBN-13(EAN): 9780745639826
Издательство: Wiley
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Цена: 8712.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Promotional Screen Industries

Автор: Grainge, Paul
Название: Promotional Screen Industries
ISBN: 0415831660 ISBN-13(EAN): 9780415831666
Издательство: Taylor&Francis
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Цена: 5970.00 р.
Наличие на складе: Поставка под заказ.

Promotional Screen Industries

Автор: Grainge
Название: Promotional Screen Industries
ISBN: 0415831628 ISBN-13(EAN): 9780415831628
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.

In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work.

Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion.

With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Electronic Word of Mouth as a Promotional Technique

Автор: Chu, Shu-Chuan
Название: Electronic Word of Mouth as a Promotional Technique
ISBN: 036758476X ISBN-13(EAN): 9780367584764
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

The Routledge Companion to Strategic Marketing

Название: The Routledge Companion to Strategic Marketing
ISBN: 1138489085 ISBN-13(EAN): 9781138489080
Издательство: Taylor&Francis
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Цена: 33686.00 р.
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Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

The Routledge Companion to Corporate Branding

Автор: Oriol Iglesias, et al.
Название: The Routledge Companion to Corporate Branding
ISBN: 0367476630 ISBN-13(EAN): 9780367476632
Издательство: Taylor&Francis
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Цена: 33686.00 р.
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Описание: This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

The Routledge Companion to Marketing and Feminism

Автор: Maclaran Pauline, Stevens Lorna, Kravets Olga
Название: The Routledge Companion to Marketing and Feminism
ISBN: 0367477572 ISBN-13(EAN): 9780367477578
Издательство: Taylor&Francis
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Цена: 32921.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.


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