Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Описание: This book explores the various choices speakers or communicators make when expressing power relations in modern societies. The volume brings together several disciplines, such as linguistics, sociology, communication studies and social psychology, to give insight into how interactants co-construct different aspects of power in their everyday life.
Автор: Schulze Название: The Exercise of Power in Communication ISBN: 1137478373 ISBN-13(EAN): 9781137478375 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the various choices speakers or communicators make when expressing power relations in modern societies. The volume brings together several disciplines, such as linguistics, sociology, communication studies and social psychology, to give insight into how interactants co-construct different aspects of power in their everyday life.
Автор: Jens E. Kjeldsen Название: Rhetorical Audience Studies and Reception of Rhetoric ISBN: 331961617X ISBN-13(EAN): 9783319616179 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Автор: Piattelli Palmarini Massimio Название: Rich Languages from Poor Inputs ISBN: 0198736711 ISBN-13(EAN): 9780198736714 Издательство: Oxford Academ Рейтинг: Цена: 6255.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most famous and controversial arguments in the study of language and mind, the Poverty of the Stimulus. Internationally recognised scholars consider afresh the issues surrounding this argument and discuss its relation to the process of language acquisition.
Anarchy and the Art of Listening is an ethnography of politics as it is practiced on the other side of the spoken word, in the act of listening. James Slotta explores how people in the Yopno Valley of Papua New Guinea cultivate their listening to exercise power, shape their futures, and sustain their communities in the face of ambitious leaders and powerful outside institutions.
As in many parts of the global south, missionaries, NGO workers, educators, mining companies, politicians, development experts, and others have sought to transform life in and around the Yopno Valley. But as this book makes clear, people there have not been a passive and pliable audience for these efforts. They have brought their skills as "anarchic listeners" to these encounters, advancing political agendas of their own.
To understand political life in the Yopno Valley, we need to look not only at political speech but at the practices that lie on the other side of the word in the act of listening. This, Slotta suggests, is also true well beyond the bounds of the Yopno Valley.
Автор: Conley Название: Visual-Gestural Communication ISBN: 1138605867 ISBN-13(EAN): 9781138605862 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Visual-Gestural Communication is a truly unique volume in non-language communication devoted to the study of universal gestures, facial expressions, body language, and pantomime.
Автор: Conley Название: Visual-Gestural Communication ISBN: 1138605859 ISBN-13(EAN): 9781138605855 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Visual-Gestural Communication is a truly unique volume in non-language communication devoted to the study of universal gestures, facial expressions, body language, and pantomime.
Anarchy and the Art of Listening is an ethnography of politics as it is practiced on the other side of the spoken word, in the act of listening. James Slotta explores how people in the Yopno Valley of Papua New Guinea cultivate their listening to exercise power, shape their futures, and sustain their communities in the face of ambitious leaders and powerful outside institutions.
As in many parts of the global south, missionaries, NGO workers, educators, mining companies, politicians, development experts, and others have sought to transform life in and around the Yopno Valley. But as this book makes clear, people there have not been a passive and pliable audience for these efforts. They have brought their skills as "anarchic listeners" to these encounters, advancing political agendas of their own.
To understand political life in the Yopno Valley, we need to look not only at political speech but at the practices that lie on the other side of the word in the act of listening. This, Slotta suggests, is also true well beyond the bounds of the Yopno Valley.
Описание: Breaking Bad: Critical Essays on the Contexts, Politics, Style, and Reception of the Television Series, edited by David P. Pierson, explores the contexts, politics, and style of AMC's original series Breaking Bad. The book's first section locates and addresses the series from several contemporary social contexts, including neo-liberalism, its discourses and policies, the cultural obsession with the economy of time and its manipulation, and the epistemological principles and assumptions of Walter White's criminal alias Heisenberg. Section two investigates how the series characterizes and intersects with current cultural politics, such as male angst and the re-emergence of hegemonic masculinity, the complex portrayal of Latinos, and the depiction of physical and mental impairment and disability. The final section takes a close look at the series' distinctive visual, aural, and narrative stylistics. Under examination are Breaking Bad's unique visual style whereby image dominates sound, the distinct role and use of beginning teaser segments to disorient and enlighten audiences, the representation of geographic space and place, the position of narrative songs to complicate viewer identification, and the integral part that emotions play as a form of dramatic action in the series.
Название: Poor, but sexy ISBN: 303431339X ISBN-13(EAN): 9783034313391 Издательство: Peter Lang Рейтинг: Цена: 12223.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Poor, But Sexy: Reflections on Berlin Scenes offers readers a varied cross-section of the city’s scenes, providing a prismatic view of one of Europe’s mythical cultural capitals. The authors gathered here address a range of topics, including Turkish gay clubs, queer filmmaking, record labels, the legendary Russendisko, electronic music festivals, the city’s famous techno scene, the clandestine dimensions of its nighttime club culture, and the fraught emergence of the Mediaspree. With the shifting context of post-Wende Berlin its backdrop, this collection puts into relief an electic array of case studies, presenting to readers interested in exploring urban issues a number of critical and analytical perspectives on the city’s cultural life as it moves into the twenty-first century. Poor, But Sexy is an important contribution to the critical analysis of the cultural spaces in the city, and allows readers access to one of the few scholarly overviews of Berlin’s varied cultural life available in English.
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